The Corn Refiners Association is putting in a request to the Food and Drug Administration to change the name of “corn syrup” to “corn sugar.” This rebranding is being done to help shed the image that consuming corn syrup increases the likelihood of obesity.

Apparently, there is some precedent for changing a name like this. Ever heard of “low eurcic acid rapeseed oil”? Once renamed “canola oil,” sales apparently picked up.

If this name change goes through, how long before those opposed to corn syrup start a campaign against corn sugar? I wonder how much time the Corn Refiners Association thinks they can buy.