Although the producers always wanted to find the right stories to take advantage of being on location, Friends was never shot in New York. Bright felt that filming outside the studio made episodes less funny, even when shooting on the lot outside, and that the live audience was an integral part of the series.[58] When the series was criticized for incorrectly depicting New York, with the financially struggling group of friends being able to afford huge apartments, Bright noted that the set had to be big enough for the cameras, lighting, and “for the audience to be able to see what’s going on”.[58] The apartments also needed to provide a place for the actors to execute the actions in the scripts.[58]
The fourth-season finale was shot on location in London because the producers were aware of the series’ popularity in the UK.[58] The scenes were shot in a studio with three audiences each made up of 500 people. These were the show’s largest audiences throughout its run. The fifth-season finale, set in Las Vegas, was filmed at Warner Bros. Studios, although Bright met people who thought it was filmed on location.[72]
The show has a close tie to New York City. Could Friends have even existed in another American city? If it had been in Chicago or Atlanta or Austin, would it have been the same show or had the same success?
Yet, almost all of this was done with away from New York City. It was filmed in an environment that could be made to look like New York.
I would guess most viewers do not care whether the show was filmed in New York; it was set in New York, it had enough to look somewhat convincing of being in New York, and that’s enough. I, however, find this disconnect interesting as it commonly happens in TV shows and movies. When we see a “place” on screen, is it really that place?
Since he started the account in December 2020, it has exploded into a social media phenomenon, amassing more than 4 million followers across the major social media platforms and spinning off an HGTV show that debuts next month with Mezrahi as executive producer. Throughout it all, Mezrahi’s recipe has remained mostly unchanged: Find the zaniest homes on the market – castle-themed mansions with full drawbridges, for example – then blast them out to the internet with a bit of pithy commentary, and watch the clicks, likes and shares pile up. The simplicity of the premise is part of the brilliance; it’s the result of the decade-plus that Mezrahi spent charting the internet’s fascinations as social media director for BuzzFeed.
Does all this interest in houses translate into money?
None of this, however, was enough to save Mezrahi at BuzzFeed. The now-struggling company laid him off last spring. He had survived previous cuts, “but eventually you don’t last, especially as a strategist kind of person,” Mezrahi says. Already, he’d been mulling the prospect of leaving the full-time gig to focus entirely on his personal projects. BuzzFeed simply made the choice for him…
Still, there is one thing that Mezrahi shares in common with the rest of them: He’s trying to figure out how to make more money off the internet. Aside from the HGTV executive producer credit, most of Zillow Gone Wild’s revenue comes from ads. He did one for “The Bachelor,” posting what looked like a typical listing but for the show’s famed house. PopTarts and Royal Caribbean have also paid him to promote fake listings for a house made of PopTarts, and for the new Icon of the Seas cruise ship.
But the account still brings in “very little” money, he says. He imagines a future where his newsletter has a paid classified section or where he dedicates more time to growing a YouTube audience because that platform can be the most lucrative.
It will be interesting to see how this goes in the next few years. How big can the social media audience get for this account? Would users be willing to pay for such content or special content? How much content could there be? Will a TV show lead to more opportunities or spin-offs or streaming shows? Can Zillow Gone Wild be its own brand soon with different content and products?
The world’s emails, TikToks, classified memos, bank transfers, satellite surveillance, and FaceTime calls travel on cables that are about as thin as a garden hose. There are about 800,000 miles of these skinny tubes crisscrossing the Earth’s oceans, representing nearly 600 different systems, according to the industry tracking organization TeleGeography. The cables are buried near shore, but for the vast majority of their length, they just sit amid the gray ooze and alien creatures of the ocean floor, the hair-thin strands of glass at their center glowing with lasers encoding the world’s data…
Fortunately, there is enough redundancy in the world’s cables to make it nearly impossible for a well-connected country to be cut off, but cable breaks do happen. On average, they happen every other day, about 200 times a year. The reason websites continue to load, bank transfers go through, and civilization persists is because of the thousand or so people living aboard 20-some ships stationed around the world, who race to fix each cable as soon as it breaks…
The world is in the midst of a cable boom, with multiple new transoceanic lines announced every year. But there is growing concern that the industry responsible for maintaining these cables is running perilously lean. There are 77 cable ships in the world, according to data supplied by SubTel Forum, but most are focused on the more profitable work of laying new systems. Only 22 are designated for repair, and it’s an aging and eclectic fleet. Often, maintenance is their second act. Some, like Alcatel’s Ile de Molene, are converted tugs. Others, like Global Marine’s Wave Sentinel, were once ferries. Global Marine recently told Data Centre Dynamics that it’s trying to extend the life of its ships to 40 years, citing a lack of money. One out of 4 repair ships have already passed that milestone. The design life for bulk carriers and oil tankers, by contrast, is 20 years…
“One of the biggest problems we have in this industry is attracting new people to it,” said Constable. He recalled another panel he was on in Singapore meant to introduce university students to the industry. “The audience was probably about 10 university kids and 60 old gray people from the industry just filling out their day,” he said. When he speaks with students looking to get into tech, he tries to convince them that subsea cables are also part — a foundational part — of the tech industry. “They all want to be data scientists and that sort of stuff,” he said. “But for me, I find this industry fascinating. You’re dealing with the most hostile environment on the planet, eight kilometers deep in the oceans, working with some pretty high technology, traveling all over the world. You’re on the forefront of geopolitics, and it’s critical for the whole way the world operates now.”
This is a great example of invisible infrastructure. How many Internet users each day think about the cables that support the system? I am guessing very few.
The article suggests the methods of repairing undersea cables resembles that of the first repairers of cables in the second half of the nineteenth century. Given our technological advances, are there quicker ways to do this? I imagine one reason these systems are still used is because they are considered economical. At what point do the cables go away in favor of a different system?
First announced in 2021, Toyota has been hard at work constructing their Woven City just miles away from Mount Fuji on the island of Honshū, with the first of 2,000 anticipated residents now expected to move in before the end of the year.
Marketed as a ‘mass human experiment’, Woven City will provide a ‘living laboratory’ for Toyota to test prototypes of their renewable and energy-efficient self-driving vehicles, dubbed ‘E-palettes’.
The car manufacturer expects to gather data from the use of these driverless cars, guided by sensors in lights, buildings and roads across the city…
Woven City is also expected to feature ‘smart homes’ running almost entirely on hydrogen, reducing emissions so that the futuristic habitation, with its whopping price tag of £7.8 billion, will be as sustainable and eco-friendly as possible.
Imagine a future email that reads like this: “You are invited to live in a new brand-new community built and owned by [megacorporation name]. You have an exciting opportunity to be part of a new community featuring all sorts of innovative technologies. In exchange for a reduced rent, you will participate in testing numerous new technologies that have the potential to improve the world and our profits (wait they would not say thissecond part). All your experiences outside of your residence are subject to use by the company.”
How many people would take this opportunity? Given that people so freely give up their information for social media, wouldn’t an enticement of cheaper housing prove attractive? And you get to try out new technology? It may be a company town – but it is one with benefits (at least, according to the company).
It would also be interesting to see what would need to change in terms of local governments and zoning to make such a community possible.
While in graduate school, I learned that data for sociology research could be found online. The Census had a website. The Inter-university Consortium for Political and Social Research had a website. Social media platforms were blooming with Myspace offering lots of activity to examine and Facebook launching. Still today in 2024, I continue to make use of both of these streams of data:
Datasets available online. The ability to look up accurate and detailed statistics is hard to overvalue. For example, I regularly access the Census website and The Association of Religion Data Archives for information. I experienced the flip-side in graduate school as well. On one research assistant project, I looked through World Health Organization statistics published in thick bound volumes by the United Nations. Presumably, some of these books still exist but the expectation is that such information should be available online.
Online activity as data. With the growth of the World Wide Web and social media, sociologists and others use what is online as research data. I have published a few works that draw on websites and online materials to examine patterns. Of course, online activity is not necessarily the same as offline activity but I think the so-called “virtual world” and “real world” overlap more than people sometimes think. Studying online activity can tell us about important online patterns and offline patterns.
On the other hand, I did not have any specific training in graduate school about how to access this data online. Navigating websites and datasets online requires experience and know-how. Developing datasets from online activity takes work. A lot of methodological writing and advice can apply to online data but collecting data online can be its own process. What about having programming skills to speed up data collection and analysis?
I am sure there is a lot of research to come that will use both of these data streams to good effect. I look forward to the findings about society and social relationships to come.
One problem: No one agrees on the definition of spatial computing. Ask 10 people in technology and you might get 12 different answers.
What Apple calls a spatial computer, some technologists call “mixed reality” — or possibly “augmented reality,” “holographic computing,” “the metaverse” or “XR,” which some people say is shorthand for “extended reality.” Others say the letters don’t stand for anything.
What I hope this means: the headset or other device is interacting with the spaces and places around the user. It is not just layering on information on a view but affecting that environment as well. Perhaps the closest a definition in this articles gets to this comes in this quote:
Imagine wearing a lightweight, inexpensive pair of glasses and seeing digital walking directions in your field of vision that point where you turn left. Or imagine sharing a video of your kid’s birthday party that makes others feel like they were there.
If a headset or device could truly make you feel like you were in a setting, that’s cool. But, that is not quite what I envision as spatial computing. What makes places unique in sociological terms is not just the physical arrangements around someone but all of the meanings, symbols, and relationships intertwined with those material realities.
I often typed “hipster coffee shop” into the search bar as a shorthand because Yelp’s search algorithm always knew exactly what I meant by the phrase. It was the kind of cafe that someone like me – a western, twentysomething (at the time), internet-brained millennial acutely conscious of their own taste – would want to go to. Inevitably, I could quickly identify a cafe among the search results that had the requisite qualities: plentiful daylight through large storefront windows; industrial-size wood tables for accessible seating; a bright interior with walls painted white or covered in subway tiles; and wifi available for writing or procrastinating. Of course, the actual coffee mattered, too, and at these cafes you could be assured of getting a cappuccino made from fashionably light-roast espresso, your choice of milk variety and elaborate latte art. The most committed among the cafes would offer a flat white (a cappuccino variant that originated in Australia and New Zealand) and avocado toast, a simple dish, also with Australian origins, that over the 2010s became synonymous with millennial consumer preferences. (Infamous headlines blamed millennials’ predilection for expensive avocado toast for their inability to buy real estate in gentrifying cities.)
These cafes had all adopted similar aesthetics and offered similar menus, but they hadn’t been forced to do so by a corporate parent, the way a chain like Starbucks replicated itself. Instead, despite their vast geographical separation and total independence from each other, the cafes had all drifted toward the same end point. The sheer expanse of sameness was too shocking and new to be boring…
My theory was that all the physical places interconnected by apps had a way of resembling one another. In the case of the cafes, the growth of Instagram gave international cafe owners and baristas a way to follow one another in real time and gradually, via algorithmic recommendations, begin consuming the same kinds of content. One cafe owner’s personal taste would drift toward what the rest of them liked, too, eventually coalescing. On the customer side, Yelp, Foursquare and Google Maps drove people like me – who could also follow the popular coffee aesthetics on Instagram – toward cafes that conformed with what they wanted to see by putting them at the top of searches or highlighting them on a map…
Simply existing as a coffee shop isn’t enough; the business has to cultivate a parallel existence on the internet, which is a separate skill set entirely. “It almost feels like, you must have a social media acumen, you must be savvy in this area that is adjacent to your business, but not directly embedded in your business, in order to be successful and visible,” Walsh continued. That means plenty of tagged photos on Instagram and positive user reviews on the business’s listing on Yelp or Google Maps…
The other strategy is to remain consistent, not worrying about trends or engagement and simply sticking to what you know best – staying authentic to a personal ethos or brand identity in the deepest sense. In a way, coffee shops are physical filtering algorithms, too: they sort people based on their preferences, quietly attracting a particular crowd and repelling others by their design and menu choices. That kind of community formation might be more important in the long run than attaining perfect latte art and collecting Instagram followers. That is ultimately what Anca Ungureanu was trying to do in Bucharest. “We are a coffee shop where you can meet people like you, people that have interests like you,” she said. Her comment made me think that a certain amount of homogeneity might be an unavoidable consequence of algorithmic globalisation, simply because so many like-minded people are now moving through the same physical spaces, influenced by the same digital platforms. The sameness has a way of compounding.
As a different kind of place, fast food restaurants are often criticized for their sameness. As part of a larger brand, individual locations feature similar food, aesthetics, and signs that provide familiarity for patrons.
Coffee shops are supposed to be the antithesis. They are cool while fast food is formulaic and bad for you. They offer sophistication rather than mass production. They allow space for quietly working or interacting with friends while fast food places are about efficiency and moving people in and out.
But, this piece suggests the Internet and a particular class of people have helped contribute to sameness across continents. These may be independent coffee shops but they are trying to respond to global patterns. Do customers really want a unique place or do they want some predictability? The McDonaldization (from sociologist George Ritzer) of space is worth considering more as physical spaces are shaped by Internet realities. People operate and interact in both realms. The suggestion here is that the Internet is driving the shaping of physical spaces and the reverse could happen as well.
According to Know Your Meme, treating Ohio as a joke started in 2016 after the meme “Ohio vs the world” went viral on Tumblr. User @screenshotsofdespair posted a photo of a digital marquee in an unknown city that read, “Ohio will be eliminated.”
At the time, the joke was Ohio was secretly plotting to take over the world, hence the photo calling for its silencing. By the time 2020 rolled around, jokes about the state had evolved…
Now, most memes about the state are saying “so Ohio” or “only in Ohio” about something bizarre or random. It’s usually tied to images, GIFs or videos that highlight something ridiculous. The memes imply that Ohio is a place where strange things happen. Ironically, it’s actually been named one of the “most normal” states in the U.S.
Describing the internet trend, Know Your Meme explains how the memes have essentially re-branded Ohio. Now it is “an American middle place, existing as a capitalist wasteland of chaos and mayhem, akin to creepypastas, lore and randomness, becoming an imagined epitome of American signifiers such as Breezewood, Pennsylvania.”
The Ohio memes have become so near-constant that they’ve taken on a life of their own. To date, the hashtag #Ohio has 33 billion views on TikTok, while #OnlyInOhio has about three billion. In some cases, people have made memes about the memes.
And then there could be places and communities that are known but cannot embody all of America. Could New York City all about America or does its status as the leading global city and its particular history and character mean that it cannot embody all of the United States? (Perhaps normal American cities are Cleveland.)
If you’re in your 30s or your 40s, and you’ve already built your clout and you’ve made your place in the world and you’re now being told you’re going to have to go start over somewhere else, you probably find that idea profoundly exhausting. But go talk to a 13-year-old. Are they exhausted by the idea that they’ll have to be online? No. They’re thrilled. Ask an 8-year-old what he wants to be when he grows up; he’s going to tell you he wants to be a YouTuber. Don’t sit here and tell me that the social web is over. The social web is being reborn, and I’m sorry that that makes you tired.
The global town square is dead. Long live 45 different global town squares.
Yes, and no one is brave enough to write that maybe it’s a good thing that now there are 16 different places to post. Weren’t we all supposed to be upset that there were these monolithic platforms and that we were all governed by their rules? We had no recourse if a content moderation decision went against us. Weren’t we supposed to be upset about the concentration of power? Well, now we have what we asked for. There is no longer a concentration of power in social networks. And so, instead of saying social networks have no future, I think the more interesting question to ask is: What is the future of these platforms that are being born?
The idea here is that the social media realm is fracturing into a lot of other smaller spheres. This has happened before in other media forms; television went through a time in the late 1990s and early 2000s where the number of channels and content expanded and audiences fractured or in print when texts were rare and controlled and then exploded with the printing press.
Something or some setting will likely arise for Americans to share their opinions if social media fails to play this role. But, whether it is a long-term space that hosts robust discussion as opposed to simply sharing thoughts is another matter.
Social media platforms are having a field day with microapartments and tiny homes like Mr. Marshall’s, breathing life into the curiosity about that way of living. The small spaces have captivated viewers, whether they are responding to soaring housing prices or to a boundary-pushing alternate lifestyle, as seen on platforms like the Never Too Small YouTube channel. But while there is no precise count on the number of tiny homes and microapartments on the market, the attention on social media has not necessarily made viewers beat a path in droves to move in, perhaps because the spaces sometimes can be a pain to live in…
Viewers of microapartment videos are like visitors to the Alcatraz Federal Penitentiary in San Francisco Bay who “get inside of a cell and have the door closed,” said Karen North, a professor of digital social media at the University of Southern California.
Social media users want to experience what it’s like at the “anomalously small end” of the housing scale, she explained…
Pablo J. Boczkowski, a professor of communications studies at Northwestern University, said that despite the belief that new technologies have a powerful influence, millions of clicks don’t translate into people making a wholesale lifestyle change.
Perhaps it will take a long term social media effort for people to adopt tiny homes? What could be curiosity at the beginning could become normalized as more and more people are exposed to popular images. If such tiny homes are still drawing a lot of views and engagement in a few years, could this add up to something?
Still, I would not be surprised if more tiny or smaller residences attract social media hits in the coming years. If under 100 or 200 square feet is too small, could more housing options at 200-500 feet prove attractive in real life and on smartphones?
Legally Sociable 