In my study of suburbs, I have run across numerous scholarly sources that discuss the role television played in promoting American suburbs. A number of them suggest that the idealized image of nuclear family life taking place in the single-family home presented in shows in the 1950s and 1960s encouraged Americans to make the move to the suburbs. My recently published paper (published online in Sociological Focus, forthcoming in print) aimed to put these arguments in context: just how common were these suburban television shows? Did such shows reflect the millions of Americans who already moved to the suburbs or create demand for the suburban life?
The short answer: suburban-set TV shows were relatively rare among the top 30 ranked shows from 1950 to 2007. There certainly were some classic shows – ranging from Father Knows Best to Home Improvement – but many of the top 30 shows were set in cities. Here is my concluding paragraph:
Even though the United States has become a suburban nation, its most popular television shows from the second half of the 20th century and the early years of the 21st century did not match this demographic shift. The suburban sitcom or drama, satirized in films like Pleasantville or featuring anti-heroes in more recent television shows like The Sopranos, was a relatively rare figure in the top 30 television shows. The suburban show is a recognizable form with its emphasis on family life in a single-family home without much social strife, and new fall lineups continue to include variations on the genre, yet many popular American shows were set elsewhere. Thus, these longitudinal findings suggest popular television shows had a limited influence on pulling and/or pushing Americans to the suburbs. America may be suburban but its most popular television shows are not.
There is much more to explore here. The scholarship on the topic thus far has focused on particular key examples of suburban-set shows but has rarely considered the full scope of television or how exactly watching a show set in the suburbs would change people’s behaviors.