A recent report from Gensler presents a vision for downtowns:

Downtowns are citywide reputation engines. They anchor the tax base, centralize economic growth, and can determine whether a city feels dynamic or stagnant. Our research suggests that improving downtown experience is one of the most effective levers for strengthening a city’s brand, building a thriving economy, and retaining residents. Great downtowns — whether called a Central Business District (CBD), city center, or financial district — make their cities more competitive for talent, businesses, and investments.
Revenues. Business activity. Vibrancy. Status. Defining a city.
What are downtowns in the United States today? Are they more vacant than in the past, perhaps stuck in urban doom loops? Are metropolitan regions now where more people live and conduct their daily business?
The report goes on to suggest that downtowns can thrive if they pursue a mixed-use approach:
Urban vibrancy is generated by dwell time, not solely by how many people visit downtown. Cities that understand this move from prioritizing throughput to experience, creating spaces vibrant enough to turn an errand into an afternoon stay. In this way, the CBD can evolve from a business district into a living room for the entire city. Mixed-use density, activated ground floors connected to the street, and safe, walkable pedestrian areas create the conditions for urban vibrancy. Downtown design choices are never purely local decisions; their benefits extend across the entire city. The most successful cities of the future will be those that invest in their CBDs to foster an environment that encourages residents and businesses to stay.
This would require some major changes in American cities. This is not the first expert suggesting that downtowns need to change. However, the old model has been around a long time. People and systems are used to it. What might be a reasonable timeline for a big city to significantly change their downtown from a business-first model? How does a city pursue this across the board as opposed to a development here or a development there?
Different cities pursuing different versions of this could be useful. There likely is no one size fits all solution. The biggest cities or the superstar cities might have very different options compared to other cities. Or the local context might matter quite a bit.












