I wrote in January about the modestly increasing population in the Midwest and this piece from yesterday suggests housing affordability is behind the change. Let’s say this is true and it is more than a one or two year pattern: more people are moving to the Midwest and they are doing so because they can still get good housing for less than $350,000. Who exactly are these movers? Some speculation from yesterday’s piece:

Take Rockford, the most popular housing market from the Zillow report. Although it’s within easy driving distance of Chicago, the average home value is about $170,000, to Chicago’s $300,000. A hybrid worker could conceivably work from Chicago a day or two a week while paying much less for a house than if they lived in the city. The same goes for Milwaukee, which is also an hour and a half from Chicago…
In addition to proximity to a large city, what distinguishes bright spots such as Columbus and Indianapolis from less desirable midwestern cities is the availability of good-paying jobs. After all, few people can buy a house, even for $300,000, if they can’t find work nearby. According to OSU’s Partridge, the midwestern cities that were less reliant on manufacturing in the 1950s are the ones doing well now. These places were never dependent on factory jobs, so they were better able to weather the steep decline in U.S. manufacturing that began decades ago. “Because they had a more service-oriented composition of businesses, they did much better,” Partridge said. Today, these cities offer plentiful finance, tech, and health-care jobs. JPMorganChase employs 18,000 people in Columbus, for example; the pharmaceutical company Lilly is headquartered in Indianapolis.
Two kinds of people are referenced: people who work remotely at least part-time and those who can access good-paying white collar jobs. This may require certain levels of education and/or job experience.
For years, I have read discussions about how Americans who need cheaper housing could move to places with cheaper housing. Particularly in comparison to the most expensive housing markets, often on the coasts, there is decent housing to be had in other places. This is easier than it looks. People have ties to particular social and family networks as well as places. Additionally, if a lot of people moved to these cheaper places, this drives the prices up.
What might a more accurate version of this story be (and someone must have some data to support or counter this)? Something like: those with some resources and education can move to the Midwest for particular jobs and take advantage of comparatively cheaper housing compared to high-priced housing markets. This means this potential opportunity is not necessarily available to everyone.








