Chicago suburb to sponsor college bowl game

The competition between suburbs can be intense and Elk Grove Village has a new way to stand out: sponsor a college bowl game to be played in the Bahamas.

The village and ESPN announced Tuesday that Elk Grove will be the title sponsor of the Makers Wanted Bahamas Bowl, to be played Dec. 21 in Nassau, Bahamas, using the village’s business marketing tag line. The village is spending $300,000 to sponsor the game, which will air on ESPN. The game had previously been sponsored by Popeyes.

It marks the first time a non-tourist municipality has sponsored a bowl game, the village and ESPN say…

Johnson wanted a way to expand the reach of the village’s “Makers Wanted” campaign, which launched in 2015 to promote the village industrial park — at 6 square miles, the largest contiguous one in the country. The campaign has included a website, billboards, TV and radio commercials, and print ads…

The fee to sponsor the bowl game is part of a $400,000 increase the board approved in its contract with Lombard-based Red Caffeine, the marketing company that developed the Makers Wanted campaign. The other funds will pay for new Elk Grove TV commercials set to air regionally on cable news channels this fall.

It is not uncommon for states to mount such campaigns. For example, see efforts by Texas, Indiana, Florida, and isconsin to draw residents and businesses from Illinois. It is more rare for a single suburb to mount such a campaign on a national scale.

However, conspicuously missing from this article is any evidence that such campaigns work. Can the village conclusively show that the campaign started in 2015 has (1) increased the number of businesses in the community and (2) revenues have increased because of the moves?

This could also be about the status of the suburb. The Chicago area has scores of suburbs and communities often want to stand out. This is why they might seek to change a motto, a logo, or run campaigns to distinguish themselves from others. Such a marketing campaign can make a suburb feel better about itself and local leaders can show they are being proactive regarding growing their community (and growth is good).

It will be very interesting to see whether the football audience helps advance the goals of the suburb and if they are willing to renew their sponsorship for another year past the first. The mayor is claiming the news about the campaign has already helped the suburb (suggesting 95% of the value has already been realized) but the long-term prognosis will take some time to sort out.

More worry over McMansions than LeBron’s teardown that replaced a midcentury modern

Are McMansions in Los Angeles disliked because of who might live in them or because of their architecture?

Newly signed Laker LeBron James’ $23 million digs on Tigertail Road in L.A.’s Brentwood come with a deep roster of industry neighbors, from stars (Jim Carrey) and execs (ABC’s Ben Sherwood, Scooter Braun) to reps (CAA’s Fred Specktor, Lighthouse’s Margaret Riley), writers (John Sacret Young) and movie royalty (or at least movie royalty-adjacent: John Goldwyn’s ex Colleen Camp)…

The tony community is taking well to its new neighbor, says one homeowner, who adds that there’s more concern about the explosion of “McMansions” in an area that boasts so many architecturally significant houses, like the William Krisel-built midcentury modern that was torn down in 2014 on the lot where James’ new home sits.

While James’ new-build eight-bedroom home has been under renovation since May as he adds a basketball court and indoor wine tap, the construction hasn’t been particularly disruptive, says the resident, given the large number of homes being built and updated throughout the neighborhood. “[His house] is set on the hillside, very tasteful and pretty, and it’s been low-key so far,” says the neighbor. “People were a lot more upset when Justin Bieber was looking around here.”

Even though James now lives in a large house that replaced an “architecturally significant house,” at least one neighbor does not think it is a problem for three reasons:

  1. The new house is “very tasteful and pretty.”
  2. LeBron James is not Justin Bieber. Not only is Bieber less popular than James, he has a Los Angeles reputation for parties and fast driving.
  3. The construction “hasn’t been particularly disruptive.”

So because Lebron James is simply a better-liked neighbor than Bieber, the construction of a mansion (or McMansion) can be overlooked? According to some, midcentury moderns are worth celebrating compared to McMansions.

No, the Milwaukee Bucks’ new arena will not solve residential segregation in Milwaukee

The CEO of the Milwaukee Bucks says their new arena may or may not help the city:

Perhaps no NBA city is in greater need of a melting-pot meeting point than Milwaukee…

Feigin told the Wisconsin State Journal in 2016 that Milwaukee was “the most segregated, racist place I’ve ever experienced.” While he didn’t want to revisit those comments this week, Feigin said the new arena could help transform the city’s downtown.

“I don’t think this (arena) is a solution for racial harmony,” he said. “But Milwaukee doesn’t have a centralized meeting place. There are no parks in the middle of the city. By building this plaza, you’ve kind of orchestrated a meeting place.

“There are certainly obstacles and certainly a long way to go, but our message is this is a wonderful city. We are an organization that will speak out about injustice, and we are also an organization that is focused on how we can solve problems.”

It sounds like the Bucks CEO hopes the stadium becomes a cosmopolitan canopy site where people of different backgrounds can gather together and find common ground around the city’s basketball team. I am generally skeptical of claims that sports teams can help revive cities or heal cities. See this earlier post about whether the Cleveland Cavaliers winning an NBA championship would revive the fortunes of Cleveland. For an arena, will a few hours of watching basketball help fans truly cross race and class boundaries? A general civic pride might develop but I would guess many sports fans can compartmentalize their love for a winning team and their relationships, abstract or otherwise, with the other.

If golf and football are dying sports, what would happen to that land?

I recently discussed NIMBY responses to redevelopment of golf courses but this had me thinking more broadly about land dedicated to sports and recreation: what happens to the land if the activity becomes less popular?

Golf was the sport cited in the CityLabs article:

Golf is dying, many experts say. According to one study by the golf industry group Pellucid Corp., the number of regular golfers fell from 30 to 20.9 million between 2002 and 2016. Ratings are down, equipment sales are lagging, and the number of rounds played annually has fallen.

Part of the bust can be blamed on the fallen fortunes of a single person: Tiger Woods. Golf boomed in the 1990s and early 2000s as the charismatic superstar raked in titles. Then, beginning in 2009, it faced a one-two punch of recession and bad press when its star golfer’s chronic infidelity came to light.

But the bigger story involves the sport’s aging demographics and the athletic tastes of Millennials, who just aren’t that into an expensive, poky sport that provides few health benefits. Unless the golf industry can change its ways, the decline will mean a lot of empty greens across the country. How that land is used—or isn’t—could reshape America’s suburbs for decades to come.

Beyond golf, the next sport that comes to mind is football. If youth leagues continue to see a decline in participation, less park and school land would be needed for football fields. What would then happen to that space? For a good number of high schools, that land is already shared with sports like soccer and lacrosse. Park space could simply become large fields again. But, some football facilities could be turned over to other uses (and cause NIMBY issues similar to those faced by golf course redevelopment).

What other sports could be next? Baseball still has a lot of young players but imagine that participation dries up in a few decades. Baseball fields can take up a lot of space. Could there be sports that arise and take up some of this space? Nice basketball courts would be welcomed in many places but neighbors and communities often have concerns about building these. I can think of several lesser known sports but cannot realistically imagine they would become so popular as to take up public park space or space at schools. But, perhaps parks in a few decades will include a much wider variety of sports fields and spaces to better serve a fragmented sports playing populace.

Sports spaces come and go over time. Bowling alleys thrived decades ago but now are more sparse. Skate parks started a few decades ago and now are found in many American community. Large cities have spent millions on helping to fund sports arenas but this could stop as communities realize who benefits from the stadiums. Is it too far-fetched to imagine that in a few decades very few people will play sports outdoors due to a combination of a lack of interest in physical activity, inside facilities, e-sports, and simulators that could provide similar experiences? Could parks and outdoor spaces become exclusively about “natural settings” and open land?

 

Redeveloping golf courses and incurring the wrath of neighbors

Turning land from a golf course to a housing development could be a bumpy process:

Consider that the average 18-hole golf course is 150 acres. At standard densities, that means that your average golf course can host at least 600 new single-family detached homes. Mix in townhouses and apartments, and a single shuttered course could provide housing for thousands of new residential units. This is land in desirable communities: Golf-centric subdivisions built in the 1990s and 2000s feature courses threaded among affluent McMansion-style developments, meaning that the new housing could go in areas with access to high-quality schools and work opportunities…

But the main variable blocking new housing on old golf courses might be old-fashioned NIMBYism. Golf courses, after all, are often interpreted as high-status amenities that raises the value of neighboring homes, despite evidence to the contrary. If golf courses are gone and not coming back, residents often ask, why can’t they turn into permanent parks? Indeed, converting former greens into open space, wetlands, and natural preserves is happening nationwide in places where local land trusts have been able to purchase the tracts.

This can be a more appealing option for neighbors—often much higher income than the average resident of their region—who push to block permits and rezonings that might allow for infill housing redevelopment on idle greens. Earlier this year, voters in Lynnfield, Massachusetts, an outer suburb of Boston with a six-figure median income, voted down a zoning change that would have allowed for a 154-unit senior housing facility on part of the struggling Sagamore Spring Golf Club. Voters in the Rochester suburb of Penfield, New York, meanwhile, recently passed a $3.65 million bond to buy out the golf course and turn it into a park…

Golf probably isn’t coming back, at least not at the kind of scale it once boasted. Whether or not this bust can be a boon or a wash for suburbs and cities will likely be decided by hundreds of small zoning fights like these over the next decade. If recent pushes to downzone and preserve golf courses are any indication, it will take some effort and forethought on the part of planners and policymakers to get former greens productively redeveloped. Once the physical embodiment of tony upper-crust seclusion, these silent driving ranges and ghostly sand traps can be an effective way for more people to find housing in exclusive suburbs—or another means of keeping newcomers out.

There are few things suburban homeowners like less than finding out that the open, green, or park land they moved next to is now going to be a new development. Sometimes this anger is misplaced: if you move into a new subdivision recently created out of farmland and it is next to more farmland, you can probably expect that more farmland is going to be developed. Parks, forest preserves, or land trusts appear to offer more certainty: a private group or local government has committed to that green space and it would take a lot to choose otherwise. It seems like a golf course then falls in between these two options as it looks like green space but it dependent on a steady stream of users. If the golf course does not have enough customers, it cannot remain a golf course forever.

Also taking into account the social class and status of those who might locate on or near a golf course, I imagine communities that try to convert golf courses to new development will have a significant fight on their hands.

 

How skate parks became normal in America

There are skate parks in many American neighborhoods and communities and this was not necessarily a sure thing decades ago:

The Tony Hawk Foundation, a leading partner in the construction of skate parks in the United States, estimates that there are roughly 3,500 skate parks in the country now — still about a third of what it says the country needs…

In a different time, hoping for city officials to get on board with building a skate park seemed like an impossible task. Mr. Whitley said a great deal of Nimby-ism once plagued developments.

But aging Gen X grew up alongside skateboarding’s ascent in popular culture, from Bart Simpson plonking down onto the roof of the family car in the opening sequence of “The Simpsons” to blockbuster video game franchises like Tony Hawk’s Pro Skater. Skateboarding is no longer something people fear. The skate punk of the late 1980s is now a suburban dad. Across runways, and in music videos and film, subtle influences of skate culture are noticeable. Everyone wears Vans sneakers…

Iain Borden, a professor of architecture and urban culture at University College in London, wrote the book “Skateboarding, Space, and the City” in 2000. He also sees the growth of skate parks as a social phenomenon. “They’re places of social exchange,” he said. “You could argue that they’re not sports facilities, they’re social landscapes in which skateboarding and riding and scootering and blading are some of the activities that you might do.”

The recreational activities of one generation do not necessarily endure over decades so the spread of skateparks is an intriguing subject. I would be interested to see in what kinds of neighborhoods these parks exist: are they as prevalent in poorer neighborhoods or the wealthiest communities (who might opposed them on NIMBY grounds)?

I also wonder how much race plays a role in this in the United States. The examples of skateboarding cited above – Tony Hawk, Bart Simpson – are white and more middle-class. Come to think of it, many of the X Games competitors fall into this group. Since these are not exactly mainstream sports (compared to the big four of football, baseball, basketball, and hockey) plus they require a few resources (at least a skateboard while other X Games sports require more), these may not be available to all. While skateboarding might the punk music of the sports world, is it still more palatable to the white middle-class compared to having basketball courts nearby?

Bringing art and renovation to outdoor basketball courts

Project Backboard seeks to both renovate and bring public art to urban basketball courts:

The transformation of mural-style courts across America has its roots in Memphis, where Daniel Peterson noticed the majority of courts had fallen into disrepair. It was then, in 2014, that Peterson founded Project Backboard, a nonprofit that has renovated public basketball courts in cities from Los Angeles to St. Louis. More renovations in Memphis, Maryland, and New Rochelle, New York, are underway, and Peterson has consulted on projects in Oregon, Virginia, and Belgium, and talked to several other urban parks departments.

In Memphis, where one in four residents lives beneath the poverty line, Peterson found in 2014 that around two-thirds of basketball courts across the city didn’t even have basic lines: foul, three-point, or out-of-bounds. Backboards were tagged with Coke logos or vinyl stickers. The courts just didn’t work. Today, mostly teen boys and young men play on more than 20 renovated courts, whose 30 public works of art include whimsical silhouettes on Lewis-Davis Park, bright profiles and symbols in Chickasaw Park, and geographic shapes in Pierotti Park.

All of this is in the context of making basketball courts more inviting spaces. This is not necessarily easy to do when some residents dislike outdoor courts:

Fear-driven efforts to shut down outdoor courts seem to disproportionately affect people of color. A so-called “kill-the-hoops movement” has spread across small towns and cities, including Chicago, Cleveland, and Los Angeles, as a maneuver against guns, noise, fights, and drugs. In 2016, a neighborhood group in Brooklyn proposed replacing basketball courts with tennis courts to curb crime, and was accused of racist motivations.

“Obviously, I don’t subscribe to the belief that inviting more people into an area is going to have a negative impact on your community,” Peterson said. “We think the more people you bring into the community, into public spaces, the more positive impact it’ll have in the community.”

See these earlier posts from 2011: Thinking about the lack of outdoor basketball courts – Part One and Thinking about the lack of basketball courts – Part Two. Compared to some other park options, basketball courts can be relatively low maintenance (concrete, poles and backgrounds, replace the nets fairly regularly) and they require participants to bring little more than a basketball (and you may only need one for a large group). Yet, basketball courts tend to attract young males and this may not be welcomed by nearby residents.

The idea of infusing public art with outdoor courts is a clever one but I am curious about the long-term effects. Do the courts help attract a broader range of nearby residents? Is the artwork maintained? Does the artwork change behaviors on and near the court or perceptions from insiders and outsiders about the neighborhood? I could see some interesting opportunities arise with artwork and competitions; NBA and college teams have similar gotten into some crazier court designs in recent years to create a home court advantage as well as attract attention.