The movie Yesterday takes away all knowledge of the Beatles and their music and puts the songs into the mouth and guitar of regular musician Jack Malik. And the music previously unknown becomes massively popular.
Ignoring the other parts of the plot, this is an interesting basic argument: the songs of the Beatles, their music, is so good that it can be put it a different time period and with a solo singer-songwriter and they can create a stir. Is this true? What made the Beatles such a phenomena? A few of the popular theories that have been debated for nearly six decades:
- They came at the right time and right place. Rock music already existed (see Elvis) but the Beatles energized people in a different way. The broader cultural milieu was open to them in a new way: from Britain needed a cheeky group in a period of still trying to dig out of the aftermath of World War Two to Americans wanting a diversion from the Kennedy assassination to a postwar adolescent generation looking for heroes.
- The sum of the parts – some talent among the individual members of the Beatles – added up to something spectacular. This is a good analogy to what sociologists would say about social groups or social networks: these collectives can do things that individuals on their own cannot. The Beatles together, the combination of their skills and thoughts, made something magical.
- The Beatles made multiple advances in music, ranging from original songwriting to psychedelic sounds to innovations in the recording studio to excellent songs. They started with songs like “Please, Please Me” and “From Me To You” and made numerous changes along the way.
- The songs themselves are simply good. The combined songwriting talents of Lennon and McCartney plus the development of Harrison made music that has stood the test of time.
All together, few bands or musical acts have made music where such a film could be made. It is hard to imagine a world without the music of any number of major musical acts but the reach and influence and staying power of the Beatles is hard to match.