Linking storage facilities and McMansions

One billionaire made money on storage facilities and now he hope to profit from McMansions:

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In the depths of the last housing crisis, self-storage billionaire B. Wayne Hughes flew to Las Vegas and Phoenix to lay the groundwork for a new bet. His plan: Buy foreclosed homes, spruce them up and rent them out. He tested his ideas on three houses in each market and then dispatched deputies to buy tends of thousands more across the U.S.

Nine years later the land grab is paying off…

And the rest is behind the paywall. But, the possible connection between these two investments is intriguing:

  1. Both self-storage units and McMansions are relatively recent phenomenon in terms of their scale and regular use.
  2. Americans have a lot of stuff. One answer to having a lot of stuff is to put things in storage. Another solution is to buy a bigger house to put everything in.
  3. Both have architectural quirks. As a kid, I remember more single-story, sprawling self-storage facilities. Now, I see more two to three story buildings – I can think of at least three within 10 miles of my house in built-up suburbia – that look a bit nicer (though are still boxy).
  4. With their architectural quirks, are both of these kinds of structures naked ploys for making money? The McMansion tries to impress and offer as much space as possible for a reasonable price. The self-storage unit facility maximizes the number of storage units and space that can be rented.

Providing a fully designed and furnished home

The CEO of Restoration Hardware recently discussed providing customers with homes that are completely designed and furnished:

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I would ask everybody in this call, if you get a second tonight, go on Zillow, go on Redfin, go on, pick your website for real estate. Go look at 100 homes tonight in a price range that you think we might play at. And tell me how many have great architecture, tell me how many have great interior design and how many have great landscape architecture. If it’s 1% — if it’s more than 1%, like you must live in a really great area. But even in the great areas, it’s so low. How many friends’ houses do you go to that you say, “Wow, this is beautiful architecture. This is great interior design. This is great landscape architecture”? Almost never. Almost never. It’s like a completed — completely uncharted world.

When you really look at the big homebuilders, they’re kind of stamping out some — it’s not a McMansion anymore. Call it whatever you want. But it’s a stamp out, right? And it’s a nice organized development, but there’s no one providing completely turnkey homes. Like Eri says to me a lot, like they don’t sell you a car without an interior. You don’t go buy a beautiful Mercedes or whatever brand you like, and it comes without an interior and you got to figure it out yourself.

I don’t know how many people on this phone have tried to do their own interior design or furnished their house. It’s a nightmare. It’s a nightmare for me, and I do it for a living. I have a house in the Napa Valley that I finished remodeling like 3.5 years ago. It’s not furnished yet. It’s that hard. It’s a pain in the ass. And so we know how hard it is. We know we’re good at it….

And I sit here and I go, well, why can’t we — we’re really good at architecture, really good at interior design, really good at landscape architecture. I know we can design and build things and furnishing that people will like. And I think there’s — if you think about people with money, okay, and you think about just what’s the most valuable asset, time, right? By far, the most valuable asset. Everybody on this phone can figure out — if you lose your money, you can figure out how to make more money. If you lose your time, you just can’t get it back, right? So we think a lot about businesses that deliver time value will become more valuable.

Four things stand out to me here:

  1. It is interesting to consider this in light of the increasing emphasis on staging properties. With staging, the design is more temporary but it gives potential buyers a vision for what the property could be. The option discussed above is more long-term.
  2. Generally, Americans act as though homes should be empty boxes filled in by owners to fit their tastes. When people buy homes, they customize them (within the confines of what is possible with the home) to what they desire and what they can afford. What if it could also work the other way around: a fully designed home shapes the owner as they come to grow into it?
  3. This highlights the mass produced nature of many American homes, whether they are McMansions are not. Particularly after World War Two, larger homebuilders started constructing more homes and buyers purchased them more like factory items. Straddling this gap from mass produced home to more customized home is not easy.
  4. I think he is right that there is a market for such homes. Yet, I imagine the market is fairly small given the price that would be involved. It is one thing to stage a home and then take those items back out; it is another to have a fully immersive design process and keep everything. For a business, I wonder what is the lower price point of homes that this makes sense for businesses (particularly if this is meant of more of a luxury product that is supposed to remain exclusive).

 

The McMansions and their wealthy owners who do not need house numbers

As one writer walked every street of zip code of 22207 to look at house numbers, they noticed something about some of the larger homes:

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Some exorbitant McMansions featured no address numbers at all, only very pointed security-company signs. (The cars parked at those homes often sport diplomatic plates.) Many of the richest houses in Arlington—for example, the mansions overlooking the Potomac near Chain Bridge—were not visible from the street at all, and so the only address numbers ascertainable were on mailboxes or security gates at the foot of long, winding driveways.

One of the purposes of McMansions, particularly according to critics, is to broadcast the status and money of the owners. Through the garish architecture and an imposing facade, McMansion owners show what they have.

So, if a homeowner does not have a street address visible, does this mean their home is not a McMansion? Perhaps the home still shows off even if it more difficult to connect the home to its particular owners.

The story might be a little different here. Might these be less of McMansion owners – those who want to project their success – and more of people with real money and status who want to stay quiet about their success? One of the advantages of being elite and/or having resources in insulating yourself from the public. This may be why it is harder for sociologists, journalists, and others to get access to the elite as they can better control access to themselves. Not having easily visible house numbers is just a start.

Coming back to the McMansion status of such homes. I wonder if this could turn into a minor addendum to defining McMansions: how does the visibility of the home to the street affect whether it is a McMansion? Let’s say the McMansion is shielded from the road by trees and a gate; does this render the home less offensive since it is not broadcasting its architecture so much?

Recent market interest in large homes

With COVID-19, large homes have been moving on the real estate market:

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Preferences vary by price range and region, but buyers in every market are eyeing extra space. “I would say [buyers are looking at] a 20% to 30% increase in size, whether in the number of bedrooms or square footage,” said Stephanie Anton, who was until recently the president Luxury Portfolio International. [She was interviewed for this story before she announced on June 23 she was leaving her post]. “It’s a jump-up a category or two across the board.”

Versions of this trend are playing out in markets all over the U.S., making it an opportune moment for sellers looking to unload extra acreage, and a time for interested buyers to move quickly…

Whatever the terminology, extra-large properties that might have languished on the market in recent years are seeing a sudden spike in interest, while owners who had previously considered downsizing are suddenly deciding to stay put…

Now that buyers are looking at the long haul of multiple generations working, studying, exercising, and living under one roof, demands for space have expanded accordingly.

On one hand, this is not surprising. This lines up with numerous other media reports that people are searching out suburban properties in which they can spread out inside and outside.

On the other hand, there are several interesting features of these patterns:

  1. The article notes that buyers of these large properties are not interested in McMansions or homes that might be considered McMansions. The negative nature of the term is clearly known. Yet, are these recently hot properties McMansions? I would guess at least a few might be. And once COVID-19 passes, will the appearance of these purchased properties become an issue?
  2. The multiple articles I have read on this trend provide few numbers. There is confirmation from local real estate experts in multiple markets but no hard numbers of how many people are purchasing large suburban houses. At the least, there are not a whole lot of people who can do this, particularly in more expensive markets. Moving from Manhattan to an outer suburb will get you a bigger property but not as much as moving out to a cheaper region.

Connecting urban planning and coping with COVID-19

McMansions might provide a lot of space for sheltering in space but an urban planner in Australia says neighborhoods of McMansions did not do as well during COVID-19:

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McMansion-dwellers in suburbs far from jobs and services and uninviting to pedestrians fared badly during shutdowns, says a prominent Perth urban planner; meanwhile, residents in self-sufficient neighbourhoods with compact homes were much better equipped…

“Those in low-density neighbourhoods find it easier to stay at home, but they are forced to leave regularly in their cars for essential services and goods,” he said…

“For just $80,000, a home owner can build a 40-square-metre micro-workspace or granny flat that could assist a business to start up, or house essential workers – nurses, teachers or police – who often cannot afford to live in a McMansion,” he said…

Communities needed well-connected, shaded, pedestrian-friendly streets, front porches facilitating casual social exchanges while allowing social distancing, and walkable town centres with offices, restaurants, beach facilities and apartments.

It is interesting to compare this assessment to discussions in the United States. In places like New York City and San Francisco, journalists have reported on the move of wealthier residents away from density and to the suburbs. In these narratives, suburban homes and communities provide larger residences and more distance from others.

Yet, in the argument above, it sounds like the urban planner is arguing for New Urbanist-style suburbs as the middle ground: walkable places that offer some density and local community are better for dealing with COVID-19 that either really dense places or isolated suburban communities.

This might depend on what the highest priority is during COVID-19. If the goal is avoiding other people, public places, and mass transit all together so as not to catch the coronavirus, then neighborhoods of suburban McMansions could make sense. People today can have all sorts of goods delivered. And if suburban life is about moral minimalism, McMansions allow everyone lots of space. If the goal is to balance interacting with people and society alongside practicing social distancing, traditionally-designed suburbs could make more sense. Isolation takes a toll on people, COVID-19 or not.

Arguments like the one above are common among some urban planners, architects, and urbanists: neighborhoods full of suburban tract homes do not provide for community life and social interaction, depend on cars and limit opportunities for other forms of transportation, and waste resources. Whether COVID-19 helps advance this perspective remains to be seen.

 

Of the urban residents fleeing for suburbs, how many of them are living in dreaded McMansions?

McMansions have attracted the criticism of many (examples here and here). However, what if some of the wealthy urban dwellers fleeing COVID-19 hotspots end up in a suburban McMansion?

Wealthy New Yorkers, who once looked down on anyone quitting the vibrant city for a McMansion and manicured lawn, are doing exactly that.

Egads! The horror! Even worse, what if those urbanites in suburban McMansions decide to stay for a while and come to enjoy parts of their new suburban lives?

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It is easy here to connect the critiques of McMansions to the broader concerns about suburbs expressed by numerous critics since the early twentieth century. McMansions have multiple issues of their own but suburbs are connected to conformity, ticky-tacky houses, provincialness, middle-class lifestyles, unnecessary consumption, and more. For some urbanites, the suburbs represent the opposite of dynamic, diverse, cosmopolitan, and engaging cities or urban neighborhoods.

Another way to think about this is to consider how much of city life city-dwellers pre-COVID-19 might bring to suburbs. Are the suburbs such a totalizing place that any vestiges of life in New York City disappear? And vice versa: if these residents end up back in New York City, will they bring suburban expectations and values to the city? How many McMansions are there in s the numerous single-family home neighborhoods in many American cities?

The same writer thinks the move to the suburbs is relatively short-lived as the city has many advantages:

The old trade-offs involved in moving to the exurbs or suburbs aren’t going to disappear overnight. France’s Gilets Jaunes stormed Paris precisely to protest the decaying quality of life outside cities. The typical U.S. city resident lives near almost three times as many jobs as a typical suburbanite, according to the Brookings Institution. Those jobs pay better, too, with average wages per worker in urban areas some 46% higher than lower-density suburbs. So it’s likely that making the move will mean trading subway rides for car commutes. And when journeys get longer, there’s generally less inclination to travel to enjoy the fun stuff — the so-called “friction of distance.”

And make no mistake, the fun stuff will be around as long as cities can keep attracting people, money and ideas. In the 1980s and 1990s, metropolises like London and New York reversed decades of decline by focusing on services such as finance and leisure rather than factories. While it’s true that excessive property speculation turned them into playgrounds for the rich, threatening their draw as diverse and creative melting pots, things could change for the better. The next reinvention, according to urbanism expert Laurent Chalard, will be about making cities less dense and more livable: More cycling, fewer cars, bigger homes. Outside the city, life may end up less green and less convenient.

Given the long-term preferences many Americans have for suburban life, this may continue to be a hard sell.

The most McMansiony residence on Modern Family

Adding to earlier posts on the details of the three primary residences on Modern Family and the way the show was successful even with three McMansions, this post considers which home is the most McMansiony.

https://www.housebeautiful.com/design-inspiration/house-tours/a23472261/abc-modern-family-house-design/

To make this decision, I am working with the four traits of McMansions I developed: size, relative size, poor architecture/design, and a symbol for other American problems.

The Pritchett House: this is the biggest home at over 6,000 square feet. The relative size is hard to judge since the neighboring homes are almost never seen (I cannot recall seeing them). The home is built in a modern style with big windows and some strange angles. There is a good-sized pool in the backyard. With its size and design, the home could definitely be considered for the wealthy and Jay Pritchett is a successful business owner.

The Pritchett=Tucker home is in a more Mediterranean style (title roof, stucco, balcony, some arched windows and an arched doorway). There is a round turret in the middle with the doorway. Cam and Mitchell have the least space (since they only occupy the first floor on the show). Again, we do not have much of a sense of the surrounding neighborhood since other homes are rarely shown. This is easy to select as the least McMansiony home, at least as presented on the show as a oe story dwelling.

The Dunphy home is nearly 3,000 square feet and built to look like a traditional home with its white picket fence, covered entryway, and front entrance that leads to a hallway as well as a staircase to the bedrooms upstairs. The home seems to fit in of what we see of the neighborhood; we see more of the Dunphy neighborhood than any of the other homes. Phil and Claire are portrayed as typical parents who with three kids are just trying to help their kids be successful and keep their sanity at the same time.

Based on my definition and what we see on the show, I think the home of Jay and Gloria Pritchett best fits the bill of a McMansion. It is large. All that space for a family of four. (When the whole family gathers there, it looks like they all fit easily.) It is the most expensive of the homes. It has newer features plus a pool. The architecture is unique though not necessarily garish – this could depend on one’s view of more modernist homes. As the patriarch with his second family, Jay clearly has plenty of resources (and there are other hints of this on the show as well).

Perhaps a more interesting question is whether the Dunphy home is really a McMansion. It is a larger than average home. It costs quite a bit, though this is due more to its metropolitan market and its location. The home does not look garish on the outside; the proportions may be off, the entryway covering is large, and there are multiple gables but it does not scream ostentatious. Furthermore, the show does not portray the family as evil or overly-wealthy McMansion owners; they are a typical sitcom family. Given all of this, I am on the fence about calling this home a McMansion even as a majority of Americans could not live in such a home in that real estate market.

More on the McMansions on Modern Family

Following up on yesterday’s post, here are some more details on the main residences featured on Modern Family and which one I think qualifies as the most McMansion-y. (This post draws on “Stalking from Los Angeles: Houses from Modern Family” – denoted as SfLA below, House Beautiful – denoted as HB below, and the Modern Family Wiki – denoted as Wiki below.)

  • Phil and Claire Dunphy’s house.

“Phil is the only one working in the Dunphy family and as a realtor he’s doing very well. The Dunphy house is worth almost $1.8 million, according to Zillow.com.” (SfLA)

“Phil and Claire’s house is a little more traditional, almost as if it’s ripped directly from an early 2000’s catalog. And that was exactly the goal: The space is supposed to be very comfortable and lived in, with a vibe that’s “Pottery Barn meets Restoration Hardware,” production designer Richard Berg told Architectural Digest back in 2012.” (HB)

“It is a detached, suburban home with two living rooms, kitchen/dining room, 2 bathrooms, 4 bedrooms, and a garage. Outside it has both a front and back garden with a trampoline.” (Wiki)

  • Jay and Gloria Pritchett’s house.

“According to Zillow.com Gloria and Jay’s house in Brentwood is currently worth more than $8 million. This 6,359 square foot (590 square meters) single family home has 5 bedrooms, 6 bathrooms and a pool.” (SfLA)

“Fun fact: That exterior is an actual, two-story house in Los Angeles’s Brentwood neighborhood, though most of the filming is done on a soundstage. The Modern Family production team had built “80 percent” of the set before finding the perfect house to serve as its exterior, so they had to go back and change its windows and layout to match, Berg said.” (HB)

“It seems to be the largest and grandest house of the three families, as Jay earns a lot of money from his job. Contains 2 floors, a living room, 1 kitchen, 3 bedrooms, 1 bathroom, and a garage…Outside there’s a front garden and a huge pool that is first seen in “The Incident“, and is frequently seen ever since…The real house is located in Brentwood, 15 minutes away from the house used for Mitch and Cam. There is a whole extra wing of the house that is not show in the shots of the house for the show.” (Wiki)

  • Mitch Prichett and Cam Tucker’s house.

“Cameron’s and Mitchell’s house is very near to the Dunphys (well, for L.A., of course). Their house has 4 bedrooms and 2 bathrooms. Its worth: $1.3 million (source: Zillow.com).” (SfLA)

“Mitchell and Cameron’s apartment, with its villa style and ivy snaking up the walls, definitely caught people’s attention. It’s a little more romantic, and even though their home would mean settling for less square footage (they live in the ground-floor apartment of the two-story, technically), their interiors tend to be a little more upscale and collected over time. “We saw the couple as being new to the parenthood plateau and fresh off the plane from years of travel and singledom,” Berg told the magazine.” (HB)

“Unlike The Dunphy House or The Pritchett House, it only has one floor, the upstairs is open for rental, revealed in Slow Down Your Neighbors. Their floor contains a living room, 1 kitchen, 1 bathroom, 2 bedrooms, and a garage. It is revealed in “Mistery Date“, that Lily’s bedroom was previously Mitchell’s home office, but they had to give it up for her room. Outside it has both a front and back garden..” (Wiki)

In summary:

The homes are all large and expensive, located near each other west of downtown Los Angeles, are meant to reflect the characters that live there, and have recognizable exteriors that are then recreated on sets where the interior scenes are shot.

Tomorrow, I will compare how the features of each home match up traits of McMansions. In other words, which Modern Family dwelling is the most McMansion-y?

Modern Family a successful TV show for taking place in McMansions

McMansions do not have a positive reputation yet they can serve as the primary setting for popular television shows. For example, Modern Family had a successful run and featured three large homes:

The path of the mockumentary series arcs from a trailer park in Nova Scotia to a McMansion in Los Angeles. In 2001, the Canadian cult comedy Trailer Park Boys inaugurated a soon-to-be-ubiquitous style of show: deliberately messy, handheld camera work paired with confessional interviews and presenting scripted fiction in the style of candid reportage. In 2020, the ABC megahit Modern Family wound down after 11 seasons and 22 increasingly aggravating Emmy wins. Between those two events lies the rise and fall of a genre that was not reality TV, but came up alongside it and echoed its conventions.

Since the rest of the article is more about mockumentaries as a genre than about the residences of main characters in such shows, I will go on the McMansion tangent regarding Modern Family. Here is what is unique about the McMansions on the show:

1. The McMansions are not objects of derision or mockery. The genre may lend itself to this but Modern Family sought to end episodes and story lines with feel-good family togetherness. The characters were portrayed as goofy or quirky suburbanites who otherwise lived normal lives. The McMansion is the center of family life and good things result for the family that lives there. (Compare this to many recent portrayals of troubled families that live in McMansions – see examples here and here. Or, consider the McMansion on The Sopranos.)

2. The homes are all clearly large and their architecture is unique in different ways: Cam and Mitchell’s home has a turret (and supposedly has an upstairs apartment), Jay and Gloria’s home is more modernist, and Phil and Claire’s home tried for a traditional look. In other words, the show displays the variety of McMansions.

3. These are not just large homes; they are expensive homes in an expensive housing market. The Dunphy home went on the market several ago with a price tag over $2 million. The homes are portrayed as normal yet the houses are not within the reach of many viewers.

4. There is little doubt that Modern Family was successful: 11 seasons? 22 Emmys? A long life in syndication? And it happened even with the consistent presence of McMansions, homes critics would say symbolize all sorts of large American problems. Did the show work in spite of the homes? Was it all just one big wink and nod about the characters and their homes?

Recommended read: A Field Guide to American Houses

I was sad to read about the recent passing of Virginia Savage McAlester. I highly recommend the book A Field Guide to American Houses that occupied much of her attention.

There are many ways to describe McAlester. She was an author, a preservationist, an architectural historian, an activist, the founder and leader of multiple non-profits, and a loyal and dedicated daughter, sister, and mother. McAlester is perhaps best known for her monumental A Field Guide to American Houses, which, after it first appeared in 1984, did nothing less than anoint McAlester as the “Queen of Historic Preservation.” The book has topped architectural best seller lists for so long that, in 2019, Curbed called her the “most popular architecture writer in America.”…

McAlester’s book appeared at a time when, as architectural historian William Seale told the New York Times, developers charged like “wild bulls” over the city’s old neighborhoods…

McAlester set about creating such a survey. The book that emerged from her efforts is a hefty tome that has been referred to as “The Bible,” by preservationists. The Field Guide is more than a catalog of home styles and types. To write it, McAlester said she had to learn a whole new architectural vocabulary, in part because the common features of so many American homes didn’t rise into the architecture lexicon at Harvard…

For example, in a 2014 update to the Field Guide, she coined two new phrases to describe two emerging architectural styles: “21st century modern” for the sleek, angular, uncluttered structures that dominate the pages of contemporary shelter magazines; and “millennium mansions” for the thrown-up ex-urban behemoths more commonly derided as “McMansions.” For McAlester, it was important to understand the highs and lows of design because both architectural visions shape our experience and conception of American communities.

I have used this book both in scholarly projects and read it for enjoyment. I have it on the shelf in my office and occasionally will pull it down to reference some feature of homes or to look through the numerous examples McAlester provided.

A few additional thoughts on the text:

  1. The book highlights both the broad categories of homes as well as the numerous variations within each type. Based on the distinctive features of each style which the book clearly points out, you can usually easily find the broad category a home fits into. At the same time, you can also revel in the many types within each category.
  2. The numerous photographs in each style are very helpful. McAlester collected photographs from numerous locations throughout the United States. For example, the section on “millennium mansions” includes multiple photographs from Naperville, Illinois.
  3. I also appreciate the sections of the book about particular features of homes, ranging from roofs to windows to how homes are structurally supported. This book is not just about the external appearance; there are things to be learned about houses are put together.