Residents in the Carnegie Hill neighborhood in Manhattan are opposed to a possible development from Toll Brothers:

Following news that the builders, who have slowly been expanding their Manhattan presence, had closed on the purchase of a townhouse at 1110 Park Avenue and also had their eye on neighboring 1108 Park Avenue, Tolls’ new neighbors are trying to stop them.

Toll Brothers has kept mum about the whole thing (a rep told the Observer that the company is not commenting on the transaction), but rumors are circulating that the developer plans to build a 15-story tower where the two townhouses now stand, according to Curbed.

It comes as no surprise that nearby townhouse dwellers are not super happy about the possibility of a new tower rising in their midst. Even if the developer’s New York properties are a far cry from McMansion, they do share at least one characteristic—size.

Curbed reports that not only are residents writing letters to get the Landmarks Preservation Committee to extend the historic district from 86th to 96th Street (the buildings lie right outside the Carnegie Hill historic district), but residents of neighboring 1112 Park Avenue may have hired a lawyer in attempt to block any project that could block their view. (Never mind that theirs, and just about every other building on Park, is now quite large, the days of townhouses and mansions on the boulevard long since passed.)

I wonder how much of this opposition is driven by the fact that Toll Brothers is behind the project. If you look at a picture of the properties in question, it looks like the neighborhood has already moved beyond just having townhouses. During the building boom of the 1990s and early 2000s, Toll Brothers became well-known because of their “estate homes” (McMansions to critics). Even though the company has branched out into more urban projects (see this earlier post about another NYC project), can the company ever escape the image that they build oversized and architecturally incongruent structures? Just hearing the name Toll Brothers, many defenders of traditional neighborhoods as well as opponents to sprawl likely cringe and think about a corporate behemoth who throws their weight around. Both critics and media sources were very effective in making Toll Brothers the poster child for McMansions and ideas such as excessive American consumption. While the company seems to be trying to fly under the radar in this particular project, perhaps they will have to instead be aggressively friendly to the community and stress their good intentions.