A photographer discusses what he has seen at American yard sales:

After traveling the country for four years shooting Yard Sales, Ruffing’s photos document consumer habits, low-budget marketing, the movement of military families and telling evidence of the economic recession…

Ruffing, 33, says he spent several days working on the assignment [at the “world’s longest yard sale” 700 miles long] and was quickly drawn in by the culture. One of the first things he noticed was the way yard sales have become their own little marketplaces with unique advertising strategies. Sellers aren’t creating high-end Nike or Budweiser commercials, but he says they will go to great lengths to create inventive ways to increase traffic…

Yard sales also have a unique way of demonstrating consumption habits, he says. While his work doesn’t compete with the famous photos of people squished against Best Buy doors on Black Friday in terms of pure shopper madness, they are still a window into our lust for stuff…

Fortunately, there is also a flipside to the doom and gloom, he says. To many people, both buyers and sellers, he says yard sales also represented a new and more calculated approach to living within our means.

I wonder if anyone has calculated the average lag time for how long certain products take to make it to yard sales.

It sounds like we could draw another interesting conclusion: Americans simply have a lot of stuff. This reminds me of the book Material World: A Global Family Portrait which includes photographs of families from around the world with all of their worldly possessions in their front yard. Even with an “average” American family, the Americans had far more stuff than everyone else. And I would suspect Americans have only collected more (on average) since that books publication in the 1990s.

This also reminded me of Dave Ramsey who often tells people to hold a yard or garage sale so they can make some quick money and popular shows like Pawn Stars where people are looking to turn their objects into cash. People may like their stuff but they also often like turning that stuff into cash (often overvaluing their own possessions – just look at Craigslist) so they can they buy more.