What is the state of Illinois known for? Lincoln and Chicago come to mind. But, what if Illinois is the leader in growing pumpkins in the United States – where does this fit?

But we can chant, “We’re No. 1!” with pride, as the pumpkin provider to the nation.

And despite a rough start to the season, Illinois is poised to retain the title, according to Raghela Scavuzzo, associate director of food systems development at the Illinois Farm Bureau…

She anticipates this year’s crop will weigh at least 650 million pounds. In 2021, 652 million pounds of the gourd were gathered, according to the Agriculture Department’s Census of Agriculture, more than the next five states combined…

There are two types of pumpkin businesses in Illinois; Those that make money off jack-o’-lanterns, and those that make pumpkin pie possible. Illinois really rules the latter — about 80% of the acreage is devoted to pumpkins for processing.

In a world of place-based marketing and branding, I could imagine a number of different campaigns to highlight this unique feature of Illinois. Lincoln with a pumpkin? Signs welcoming visitors to Illinois include a pumpkin added for the fall season? Pumpkin patches and fall farms covered with all sorts of iconic Illinois images or places?

Beyond marketing, it would be interesting to know how much pumpkins contribute socially and economically to the state. Is the pumpkin growing related to declines in growing other crops? How many jobs does pumpkin growing entail? How does growing pumpkins and selling them compare to other options?

Too bad Charles Schulz, creator of Linus and the Great Pumpkin, was from Minnesota…are there Illinois natives who have creatively invoked pumpkins in works?