On a recent shopping trip, I found a brand name I did not know. It sounds sociological. Apparently they make clothes.
Live life in Articles inspired by you, created with the earth in mind• #articlesofsociety
Is this a play on the phrase “articles of clothing”? If so, where does society fit in? Is it a reference to how fashion is a negotiation between the individual and the society around them? Or is it meant to be more biting, referencing how we all are just a part of society?
Maybe I am missing the point. One goal of developing a brand is to stand out from other options. A consumer has lots of choices for clothes ranging across design, price, and availability. The brand name caught my attention so perhaps that is the point? I did not purchase the clothing but I did snap a picture and the brand name will live on in my head.
Legally Sociable 