11,000 square foot NYC homes designed by a noted architect qualify as McMansions?

Villanova Heights is a newer residential development in the Bronx, New York City. Despite being designed by noted architect Robert A.M Stern, Curbed NY says even the smallest homes in the development are McMansions:

We’ve occasionally mentioned Villanova Heights, the McMansion community in Riverdale designed by Robert A.M. Stern. And by McMansions, we mean houses that aren’t only huge in comparison to Manhattan apartments—the smallest Bobby A.M. creations in Villanova Heights are around 11,000 square feet. The rents are similarly hefty, with the first two completed homes in the development renting for $13,000 and $16,000 per month. Now we’re finally getting a peek inside one of these things, with the new listing for 5020 Iselin Avenue, an 11,000-square-footer on a 25,000-square-foot lot that contains a heated swimming pool and cabana. In fact, we’d be amazed if there were anything this house didn’t contain. When it comes to Riverdale, though, this one’s still our favorite.

Two things strike me here:

1. The homes are at least 11,000 square feet. This is more like a mansion, not just a McMansion. Percentage-wise, very few American homes are that large. When people typically refer to suburban McMansions, they are thinking of homes that are 3,500 to 5,000 square feet.

2. The neighborhood is designed by a noted architect and yet the houses are still called McMansions. One major criticism of McMansion is that they lack tasteful design or more authentic materials. So is this more of a criticism of Stern’s home designs than anything else? Stern is a noted architect but designs McMansions?

This is how the Villanova Heights website describes the home design philosophy:

In developing Villanova Heights, Robert A.M. Stern Architects has adhered to its philosophy that the residences designed “do not, by their very being, threaten the esthetic and cultural values of the buildings around them.” Further, that no one style “is appropriate to every building and every place.” Finally, consistent with Robert A.M. Stern’s belief in the continuity of tradition, his firm’s work on Villanova Heights is driven “by entering into a dialogue with the past and with the spirit of the places in which we build.”

Does this sound like a description of a McMansion?

McMansions and the “inconspicuous consumption” of the 1990s

One aspect of McMansions that is frequently discussed is the tie between such houses and larger patterns of excessive consumption. Here is a quote from a CEO of a Pennsylvania construction company that does just this:

“The new-home industry will have to respond to the market for smaller lot size and efficient home construction,” Wagman said. “We’re past the building of McMansions. That type of inconspicuous consumption is so ’90s.”

To be honest, I didn’t quite know what this term “inconspicuous term” meant. I know what conspicuous consumption as it is a common sociological term first introduced by Thorstein Veblen in his 1899 work The Theory of the Leisure Class. So I went digging around Google for the meaning of this term and how it relates to Veblen’s term. This piece from The Economist in 2005 argues that conspicuous consumption is now much more complex in wealthy, Western societies and so inconspicuous consumption still shows off wealth but in more subtle ways:

As well as traditional conspicuous consumption and “self-treating”, Ledbury Research identifies two other motives that are driving buying by the rich: connoisseurship and being an “early adopter”. Both are arguably consumption that is conspicuous only to those you really want to impress. Connoisseurs are people whom their friends respect for their deep knowledge of, say, fine wine or handmade Swiss watches. Early adopters are those who are first with a new technology. Silicon Valley millionaires currently impress their friends by buying an amphibian vehicle to avoid the commuter traffic on the Bay Bridge. Several millionaires have already paid $50,000 a go to clone their pet cat.

Who knew that spending lavishing to show off one’s wealth and status had become so difficult? In 2008, Virginia Postrel says something similar:

The shift away from conspicuous consumption—from goods to services and experiences—can also make luxury more exclusive. Anyone with $6,000 can buy a limited-edition Bottega Veneta bag, an elaborately beaded Roberto Cavalli minidress, or a Cartier watch. Or, for the same sum, you can register for the TED conference. That $6,000 ticket entitles you to spend four days in California hearing short talks by brainy innovators, famous (Frank Gehry, Amy Tan, Brian Greene) and not-so-known. You get to mingle with smart, curious people, all of whom have $6,000 to spare. But to go to TED, you need more than cash. The conference directors have to deem you interesting enough to merit one of the 1,450 spots. It’s the intellectual equivalent of a velvet rope.

As for goods, forget showing off. “If you want to live like a billionaire, buy a $12,000 bed,” says a financial-planner friend of mine. You can’t park a mattress in your driveway, but it will last for decades and you can enjoy it every night.

So we’ve moved away from garish displays of spending to more exclusive but somewhat more hidden ways to display wealth.

If we return then to the quote from the construction CEO, what exactly was he getting at? A few thoughts:

1. If he is adhering to a similar definition as The Economist piece or Virginia Postrel, then he is suggesting that McMansions were a more subtle display of wealth. But it seems that a lot of the criticism of McMansions comes from the idea that the owners are trying (desperately) to flaunt their wealth in the form of their large, garish house. So is McMansion buying a conspicuous or inconspicuous act? Might there be different opinions if we talk to the buyers/owners of such homes (after all, people need to live somewhere) versus McMansion critics (but people don’t have to live in mass-produced, poorly designed homes)?

2. He suggests that the inconspicuous consumption of McMansions took place during the 1990s. The late 1990s is where the term McMansion started to take off but the houses themselves seemed to receive the most attention from roughly 2000 to the start of the current economic/housing crisis. Perhaps the 1990s get singled out here because of a good economy in the latter half of the decade but much McMansion building and purchasing was still taking place until recent years.

(3. I wonder if he simply didn’t mean to say “conspicuous consumption” and said “inconspicuous consumption” instead.)

(Amazon also has a 1997 book that uses this term as a title: Inconspicuous Consumption: An Obsessive Look at the Stuff We Take for Granted, from the Everyday to the Obscure. Interestingly, it is written by Paul Lukas, the mind also behind Uni Watch, a blog with the tagline of “The Obsessive Study of Athletics Aesthetics.” It appears Lukas is still writing about the same topics for ESPN.com but I haven’t seen his material featured in years. When it was more prominently featured, I would read his thoughts quite often.)

Historic Bethlehem, PA has character – but what about McMansions and big box stores?

The neighborhood of Historic Bethlehem, Pennsylvania was recently recognized for preserving the community’s more historic buildings. And the mayor drew a contrast between this historic preservation and the (negative) construction of McMansions and big box stores:

Recently chosen by This Old House magazine as a Best Old-House Neighborhood, Bethlehem is one of only 64 communities to receive the honor.

“So much rests on the quality of our neighborhoods,” [Mayor] Callahan said. “We’re incredibly honored to have received this designation.”…

“It’s our character that has been recognized by This Old House magazine which named Historic Bethlehem to its annual list of Best Old House neighborhoods,” he said. “Here in Bethlehem, you’ll find no grids of cookie-cutter McMansions or big box store strip malls. Here…we have character.”

The mayor also took the opportunity to announce that the city’s proposed historic preservation plan has been completed.

The contrast could not be more stark: the community is recognized for preserving homes rather than giving in to sprawl. This Old House quotes a local realtor saying, “You can traverse centuries in eight blocks.” This sounds like a traditional American community where neighborhood character has won out.

But I was intrigued by this particular statement that Bethlehem has no big box stores. Could this really be possible in a decent-sized city (2009 Census estimate population of 73,088)? Bethlehem’s page on Wikipedia (I know, a source fraught with difficulties) suggests this is not the case:

Adjacent to W. Broad Street is the Bethlehem Plaza Mall, a 90,000 square feet (8,400 m2) enclosed shopping mall.

Outside of Downtown there are several other shopping centers.

  • Westgate Mall is an enclosed mall with anchors The Bon-Ton and Weis Markets.
  • Lehigh Center Shopping Center has Marshalls/HomeGoods, Staples, Giant, and Big Lots.
  • Martin Court Shopping Center has Lowe’s and PriceRite.
  • Stefko Boulevard Shopping Center has Valley Farm Market, Dollar Tree, and Radio Shack.

In Bethlehem Township

  • Bethlehem Square is a shopping center with Giant, TJMaxx, Wal-Mart, The Home Depot, and Sears Essentials.

The city’s own website emphasizes the local downtown (and nearby) shops. A quick search of Google Maps (“shopping near bethlehem, pa”) quickly turns up some of the nearby shopping malls and big box stores. The most emblematic big box store, Walmart of Bethlehem, is part of the Greater Lehigh Valley Chamber of Commerce (with a link to the Chamber from the Bethlehem website).

Reading the mayor’s statement, I think he is referring to Historic Bethlehem when talking about the lack of McMansions and big box stores. Many communities are interested in preserving older neighborhoods, both commercial and residential, while facing the threat of sprawl. The mayor was likely not referring to Bethlehem, the full city of over 70,000, when saying the community has no big box stores: like many other American communities, Bethlehem has these. And perhaps like other communities, these big box stores are both disliked for their appearance and impact on local businesses and historic neighborhoods while also prized for helping to provide revenue for the city through sales and property taxes.

(Disclaimer: I have never been to Bethlehem. My primary interest here was to think about whether a sizable community could have no big box stores or McMansions. As for McMansions, I suppose one would have to search real estate sites or spend some time with Google Streetview to assess this claim.)

The future of McMansions: torn down for smaller homes?

In a typical teardown situation, an older home, often in a pleasant neighborhood, is torn down and replaced by a larger, modern home. One Greenwich, Connecticut realtor suggests this pattern might be reversed in the future:

Pruner is also detecting a trend away from “McMansions” with massive square footage to smaller-scale well-built homes.

“I can foresee the newspaper headline: ‘McMansion taken down for more modest house,'” he said.

It is not bold to suggest that Americans want smaller homes: a number of sources, including the National Association of Home Builders, have noted this. But to suggest that larger homes will be torn down and replaced with smaller homes seems more unlikely. In order for this to happen, the McMansion would have to be relatively cheap and the property really desirable. Even after the drop in housing values, a big house is going to be relatively expensive and with many critics suggesting McMansions are also built in terrible suburban neighborhoods often made up of a lot of McMansion, I’m not sure there are many locations that fit this bill. And building a “more modest house” doesn’t necessarily mean a cheaper house – small homes can have a lot of features that drive up the price. But to tear down a larger space, whether it is a McMansion or a big box store, it seems like the conditions would have to be perfect and then it would be difficult for this to be a trend.

Septic tanks and McMansions

A commentator in southern Maryland discusses how the construction of McMansions in more rural areas is related to septic tanks and social class:

Public sewer might have caught up to the suburbs, but now the suburbs are leapfrogging public sewer. Although it has been slowed by the national housing crisis, the trend has been toward rural ridge tops bristling with “McMansions” like plates on the spine of a stegosaurus. These homes have problems that transcend septic. They generally gobble up land 5 acres at a time, not to mention their associated energy and transportation inefficiencies. It is indeed hard to feel sorry for these developments when cracking down on septic systems.

But at the same time big and rich developments are being scrubbed, it would be a mistake to throw country people out with the wastewater. In rural counties, lawmakers have been merciless in their attacks on anti-septic proposals, which they view as a job killer and an assault on private property rights. One Frederick County, Md., delegate called the proposed Maryland ban the worst bill he’d seen in 25 years.

There is hyperbole involved, naturally, but the danger is that septic bans, if too harsh, could make country life unaffordable for people of limited means. That’s the economics of reduced supply. Land prices in many areas have already made it difficult for people raised in rural locations to stay there. It’s proper that all sources of pollution, including septic systems, be controlled. It’s also proper that country life be protected at. The goal should be inclusive of both ideals.

Sounds like a case of competing interests: being greener (and the story suggests that a quarter of the homes in the Chesapeake Bay watershed have septic tanks leading to a pollution issue) versus keeping more rural homes affordable.

This discussion reminds me of Adam Rome’s book The Bulldozer in the Countryside which addresses the history of septic tanks in suburbia. In the suburban boom after World War II, it was often cheaper for builders to include septic tanks as suburban communities struggled to provide sewers and sewage treatment plants. In my own research into the development of local suburbs, it wasn’t until the early 1960s that communities began to see the importance of sewers and treatment plants. Eventually, many communities found ways to help pass the costs on to developers and builders through sewer hook-up fees but these were originally contentious.

A narrative about McMansions at the heart of the economic crisis

With an ongoing economic crisis and housing slump, there are plenty of stories about who has been hit the hardest. But one writer suggests that perhaps we can’t just simply say that those who were excessive in their consumption and purchased McMansions are the only ones affected:

With an ongoing economic crisis and housing slump, one target of blame is McMansion buyers. But one writer suggests the economic crisis affects more people than just those who consumed beyond their means:

The nation’s lingering housing foreclosure mess is too often about folks with McMansion-size aspirations and duplex paychecks, granite counter appetites and laminate budgets.

And when we hear that one of the nation’s hot spots for foreclosures is Prince William County, we nod knowingly, thinking of the vast tracts of huge new homes and the dreamers who drowned in them.

But the other day, I met some of the folks who lost their homes or are fighting with banks to try to keep them. And McMansion isn’t what comes to mind.

The rest of the story goes on to describe the stories of a few people who lived more modest lifestyles and yet have still fallen into housing issues.

I would be interested in seeing some figures about what kinds of homes or types of owners are those who have experienced the most foreclosures or mortgage difficulties. Is it really McMansion owners or others? We hear quite a bit about regional differences, such as high vacancy rates in Florida and high foreclosure rates in certain states or cities, but less about other factors.

In reading this one particular story, I wonder why people might be quick to jump on people like those who live in Prince William County (a wealthy county – this Wikipedia list has it as the 14th highest county in the country in terms of median household income). How much of this is a moral judgment leveled against McMansion owners and houses more broadly? With this housing crisis, it now looks like McMansions are also a bad economic deal, adding to the other issues that critics say McMansions have.

Will future historic preservation districts include McMansions?

From the concluding portion of a recent column, it appears columnist James Lileks does not like McMansions. But, he also brings up an idea I recently described in discussing how a 1920s suburban home could now be considered authentic and worth preserving:

Everything is historic. Doesn’t mean it’s good; doesn’t mean everything must be preserved ,without exception. But what’s contemporary to you is history to your kids, and hence boring — and a relic of a golden past to the generation after that. Ah, to live long enough to see them fight for the preservation of a ghastly overscale McMansion. It’s the only example of substandard poisonous Chinese drywall we have left!

Just how long might it before McMansions are considered historic homes that are worth saving? And if they are not worth saving, what else might be done with them?

McMansions are Republican homes?

In a humor/satire column in the Huffington Post, McMansions are tied to Republicans:

A Pew survey finds President Obama is polling quite well against a “generic” Republican opponent, better than George W. Bush was against a “generic” Democrat in 2003. Forty-seven percent of respondents said they would like to see Obama reelected while 37 percent opted for a generic Republican candidate. HuffPost Hill couldn’t reach “generic” Republican, Pleated Q. Pants IV, at his McMansion in suburban Columbus for comment. We hear he was shopping at a big box store and thinking about national security.

This is an interesting mix of characteristics: the “generic” Republican candidate shops at a big box store (why not say Wal-Mart? Is Target too trendy?) in central Ohio and lives in a suburban McMansion. There may be some truth to some of this: Joel Kotkin argued after the 2010 election that Republicans won the suburban vote even as both parties for fighting for this demographic.

I have seen other cases where McMansions are tied to Republicans. What exactly about the McMansion is Republican: the size? The bad architecture? The sprawl? The suburban lifestyle? The three (or more) car garage? The big mortgage? The wealth that made the house purchase possible?

What would a Democratic characterization in the same vein look like? In terms of the housing unit, how about an urban loft or a refurbished rowhouse or brownstone, all in a gentrified, atmospheric, and trendy neighborhood?

Are Section 8 vouchers now being used for McMansions?

WalletPop has a story with a provocative opening line: “In what may be one of the strangest twists to the housing market crisis, Section 8 housing tenants are moving from urban housing projects and into high-end condo complexes and single-family McMansions that just a few years ago sold for hundreds of thousands of dollars.” The premise makes some sense: in an unstable housing market with a lot of potential for vacancies and foreclosures, landlords are looking for steady money. While Section 8 users were “treated by landlords as the tenants of last resort” in better times, now landlords are looking for this consistent money from the government.

But as I read this article, I tried to figure out where the McMansions come into play: most of the examples here feature Section 8 users moving into nicer condos or apartments, not large homes out in the suburbs. So are Section 8 vouchers really be used for McMansions, which at the most basic level are large, single-family homes? Does a Section 8 voucher provide enough funding to allow people to live in McMansions, even ones with reduced prices? There is not much information here to back up this assertion although it does sound as though the housing crisis has allowed Section 8 users to access a broader market.

Also, the headline of the article, “Section 8 Tenants: the Housing Market’s Salvation?,” doesn’t really address if there are enough Section 8 vouchers to help the broader housing market. For this to happen, the federal government would need to free up more money for more people in this housing assistance program.

Update on “baseball McMansions” in Arizona: White Sox also facing issues

Yesterday, I wrote about a new spring training facility in Arizona that one writer dubbed a “baseball McMansion.” While this particular park may have issues, it is not the only one. The Chicago White Sox also recently moved to the same area. Because of the economic recession, the White Sox are having attendance issues and the mixed-use development that was supposed to surround their facility has not been built:

Small crowds on the west side of the Valley are an alarming trend as the White Sox and other neighboring teams try to rebound in the wake of a depressed area.

“The opening of the Rockies-Diamondbacks stadium (Talking Stick at Salt River Fields) is definitely pulling people away,” Sox chairman Jerry Reinsdorf said before 10,074 fans attended Wednesday’s game between the Sox and world champion Giants. “Now you have six teams in the east valley…”

But the Glendale area hasn’t developed into what the Sox thought when they decided to move from Tucson after the 2008 season.”One of the attractions to putting this ballpark here was the plan for what was going to be built around it,” Reinsdorf said. “By now, in our third year, we were supposed to be looking at restaurants and retail and a hotel and condominiums. And the guys who were going to do that went broke. So we’re sort of sitting out here by ourselves.

“All of the projections for the Phoenix area growth had Glendale in 10 years being the population center of the valley, a ton of people west of here. And that stopped. But at some point the economy will come back. This is too vibrant an area. And when it does come back, those projections will come true. So it’s just a delay.”

It may be some time before the White Sox and other teams see an uptick in attendance and building as Arizona has been hit hard by the economic recession, evidenced by foreclosures and a slowdown in development. Reinsdorf sounds quite optimistic about the future – perhaps he has to be if he has put a decent amount of money into this project.

it seems like now would be the time to look into why exactly the White Sox and other teams moved to this area. In their projections about Glendale, was their any allowance for a growth slowdown? Was the main draw the growing population in this area or were there certain financial incentives that made this move attractive? And what will happen to these spring training complexes if population growth in this area is limited for a significant amount of time?