Social science findings can help you find the perfect gift

As you shop this holiday season, some recent social science research can help you find just the gift you need. Keep these principles in mind:

1. You don’t have to spend any time looking for “thoughtful” gifts.

2. You don’t have to spend much money, either.

3. Actually, you may not have to spend any money.

Yes, I know this sounds too good to be true. I was skeptical, too, if only because it contradicts a previous holiday column of mine. After looking at anthropological research into the potlatch, and talking with a Kwakwaka’wakw Indian chief who carries on this gift-giving ritual in British Columbia, I concluded that lavish presents are essential to social harmony.

Read on to find out the results of experimental studies and how this compares to the ritual of potlatches. In this whole process, you may be best off using your “generalized other” and trying to anticipate what the receiver might want rather than doing what you would want.

It strikes me that all of this is inherently cultural. As gift givers and receivers, we have ideas about what the social norms are for each of these positions. When the norms (and our expectations) are not met, we feel hurt. It seems like these experiments are suggesting that the norms about gifting are changing and “manners” and “polite” behavior hasn’t quite caught up yet. If my cultural idea is correct, then experiments done in different cultural settings or perhaps even among different American generations would show differences.

An alternative takeaway: the Amazon wish list will (or already is?) taking over the whole ritual of gifting in American culture.

Ebooks looking for a class (action) of their own

Ars Technica is reporting a new class action lawsuit in the ebook market:

The essence of the claim is that these publishers [HarperCollins, Hachette Book Group, Macmillan, Penguin Group Inc., and Simon & Schuster Inc.], in coordination with Apple, conspired to nix the low price e-books that Amazon launched in 2007.…

The accusation is that the publishers and Apple fixed prices via two means. First, the publishers embraced an "agency model" arrangement with Apple in which Apple would act as an agent for the publishers, accepting their pricing and simply taking a cut of the proceeds. (Compare this to a model where a company agrees to "buy" each e-book at a set price, but it can then offer those e-books at any price it chooses. Amazon, in fact, was widely believed to be taking a loss on many e-books in order to encourage adoption of e-readers like the Kindle and e-books at the $9.99 price.)

Second, the publishers allegedly agreed not to sell books to any other online venue (like Amazon) at prices lower than those offered to Apple (a "most favored nation" agreement).

It’s far too early to tell whether the Hagens Berman litigation group will able to prove any of this.  Each publisher had the incentive to raise their own prices, and that’s not illegal.  The question thus becomes whether they colluded with Apple and/or the other publishers to do so.  Only time (and very expensive discovery) will tell…

Head in the cloud

Amazon launched its Cloud Player yesterday which, as Wired explains,

can stream your music library to any web browser or Android mobile device. Cloud Player also allows you to download files and create playlists through its web-based interface.

So Amazon lets you store your music on a remote hard drive and stream it to local devices?  Sounds pretty straightforward.  Of course, the record labels don’t think so.  From Ars Technica:

We wondered aloud how Amazon managed to strike such an impressive licensing deal with the record labels, given the fact that Apple seems to still be working out the details for its own digital locker service. It turns out that Amazon hasn’t struck a deal, and seems to be hoping that the record companies will be the ones to blink.

“[W]e do not need a license to store music in Cloud Drive,” Griffin added in an e-mail to Ars. “The functionality of saving MP3s to Cloud Drive is the same as if a customer were to save their music to an external hard drive or even iTunes.”

That’s certainly not what the music industry seems to think, though—at least in regards to Cloud Player. In an interview with Reuters, Sony Music spokesperson Liz Young said the company hoped for a license deal but that it was keeping its “legal options open.”

Amazon certainly has made a gutsy play here.  The major labels are currently embroiled in a lawsuit against MP3tunes for providing essentially the same service as Amazon.  According to an amici curiae brief (PDF) in that case, the primary legal issue turns on whether or not Internet streaming necessarily constitutes a “public performance” (which would violate copyright owners’ rights unless licensed).  There is a powerful argument that it does not:

MP3tunes does not transmit music to the general public, nor to all of its subscribers. A particular work in a particular locker will only be transmitted to a user who has placed it there—in other words, after he or she has averred to MP3tunes that she either legally owns the file and have uploaded it to her locker, or that she has legal authorization to access the file on the Web and has sideloaded it into her locker. The subset of MP3tunes users who have uploaded or sideloaded any one particular track (and thus have stated to MP3tunes that they are authorized to do so) still falls far short of the “public” required by the transmit clause.

Of course, the simple fact that it has become necessary to make this legal argument illustrates just how broken copyright law is.  The statute is long, complicated, and muddled enough to lend at least some plausibility to virtually any argument imaginable.  Even an argument claiming that storing one’s own music on a private, password-protected server for convenience violates the letter (if not the spirit) of copyright law.

Stay tuned…

Updated 3/31/2011: Ars Technica has a follow-up piece today that quotes from their interview with MP3tunes’ CEO Michael Robertson (bio from his blog):

The word “streaming” and the word “download” are nowhere in copyright law.  It may be a very logical, common sense position, but all that matters is what the law says. Can you store your own music? Can you listen from anywhere? What if your wife or kids want to listen to it? All those things are completely unchartered [sic] territory.

Of course, as we routinely point out around here, “logic” and “common sense” have absolutely nothing to do with the current state of U.S. copyright law.

Pictures of “uncontacted” Amazon peoples

There are still areas of the planet where people have little contact with the larger world. The country of Brazil has just released photos of some people groups with limited contact in order to draw attention to their condition:

FUNAI has released similar photographs in the past and acknowledged that Peruvian loggers are sending some indigenous people fleeing across the border to less-affected rainforests in Brazil.

The coordinator of Brazil’s Amazon Indian organization COIAB, Marcos Apurina, said he hoped the images would draw attention to the plight of the indigenous peoples and encourage their protection.

“It is necessary to reaffirm that these peoples exist, so we support the use of images that prove these facts. These peoples have had their most fundamental rights, particularly their right to life, ignored — it is therefore crucial that we protect them,” he said.

FUNAI says there are 67 tribes in Brazil that do not have sustained contact with the outside world. Some are often referred to as “uncontacted” tribes even though they have some kind of, albeit limited, contacts.

The future of a number of these groups has been threatened in recent decades primarily by people who want their land, either for its natural resources or who want to convert it into farmland. And there are some interesting discussions about how these cultures can continue to remain fairly distinct from outside influences, even if most now have had some contact with the larger world.

The demise of Barnes & Noble

Bookseller Barnes & Noble (B&N) is in bad financial shape. According to a commentator in the Wall Street Journal, B&N fell prey to the Internet though they made some missteps on their own.

I, for one, will be sad if bookstores such as B&N and Borders go completely out of business. B&N came to the Chicago area in the 1990s and I shopped at some of the early locations. They were like a new world compared to the bookstores that existed then: relatively large, nice decor, with a varied selection. (I know some would argue this could be found at independent booksellers but I haven’t ever had much experience with these in my suburban life.) As both B&N and Borders expanded into music (a section I spent a lot of time in) and coffee, I found them even more likable locations. I still occasionally am very happy to spend an evening in one of these stores, browsing through magazines, music, and all sorts of books.

Shopping for these things on the Internet has some advantages, including the big factor of pricing. But browsing Amazon.com is still a qualitatively different experience than browsing a large bookstore.

Walking the entire Amazon

A British man recently completed an impressive walk: the entire length of the Amazon. The journey took two and a half years and he is supposedly the first human to make the entire hike.

I am slightly amazed that there are still feats like this left to accomplish. Even as we often think of ourselves as very modern people, there are parts of the Earth that we still know little about or few people have ever seen.  The journey drew the attention of another famous explorer:

His feat earned the praise of no less an adventurer than Sir Ranulph Fiennes, a fellow Briton whom the Guinness Book of World Records describes as the “world’s greatest living explorer.”

“To do all this in more than 800 continuous days with just a backpack puts Stafford’s endeavor in the top league of expeditions past and present,” Fiennes wrote on Stafford’s website.

Remarkable – and it sounds like he had many interesting experiences along the way.

Selling more e-books than hardcovers

According to the Wall Street Journal, Amazon reports it has sold more e-books than hardcover books over the last three months.

This may seem impressive…but I’ve always thought hardcover books were a terrible deal anyway. In what other market are you offered the product initially and then months later consistently offered the same product at half-price?

Also, I still don’t feel compelled to buy a Kindle or a Nook or an e-reader.