Safety and other amenities in a narrative of why families choose to move to specific suburbs

When there are scores or hundreds of suburbs in large metropolitan regions, how do people select which suburb to move to? I recently read one common narrative based around a top safety ranking for one Chicago suburb:

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It’s a small village, just over an hour from the heart of Chicago by car, but it has consistently reported some of the lowest crime rates in the region, with a violent crime rating of zero. This small-town security is one of the driving forces behind Campton Hills’ rising popularity with families in recent years. People moving out of Chicago or nearby suburbs are looking for peace of mind in their neighborhood, and this village delivers exactly that…

A place with such a high safety ranking is the perfect spot for families to put down roots. In this regard, Campton Hills is truly designed for families to thrive. Schools in the area have earned a strong reputation for academic achievement, supportive teachers, and a wide range of extracurricular opportunities. The village is also home to some of the highest-rated public schools in the state.

In the village, there is an impressive range of amenities to keep families busy. Community parks provide space for picnics, soccer games, and weekend strolls, while nearby forest preserves give children the chance to explore nature close to home. (Nature lovers should visit this peaceful suburb near Chicago next.) Access to healthcare and family-oriented services is reliable, with clinics and hospitals within easy driving distance. Campton Hills also hosts seasonal events that bring neighbors together, including the Boo After Dark Halloween event.

It always feels like a win when you find somewhere close to the city that still feels like it’s tucked away in the middle of nowhere. And Campton Hills’ rural character is something that truly makes it stand out. Unlike some suburbs that feel like extensions of the city, this village keeps the perfect balance of open countryside and convenient access to Chicago.

The story starts with safety. People are looking for a safe place with little to no crime. Their kids will be safe. It is away from the city and others places with crime.

But then the story goes on to include other factors that attract families to this specific suburb. The schools have a good reputation. There are parks and forest preserves. Medical care is nearby. The community comes together for events. It is close to Chicago but feels rural.

Is this how people chose a community to live in? Do they prioritize safety and then if other things look good, they go with that? Do they research all the statistics about various communities, look at rankings provided by numerous sources, and develop their own composite score of which community comes out on top?

I am reminded of research from sociologists Annette Lareau and Elliot Weininger where they find networks, affected by social class and race, mattered for how people chose communities. What networks lead to Campton Hills and other suburbs like it? How do relationships and social ties provide people with information about communities? Do articles like these make their way through some networks?

(Interestingly, Campton Hills is a new suburb: it was incorporated in 2007. And it is relatively small: just over 10,000 residents in the 2020 Census.)