A short article from Kiplinger suggests Generation Y has a different relationship to the automobile than previous generations. Rather than viewing them as status symbols, Generation Y sees them as polluting objects and the use of mass transit and car sharing is on the rise.
This has car makers worried:
The trend won’t cause car sales to tank, of course, but the generational shift doesn’t bode well for manufacturers and auto dealers, which for decades have counted on wooing young new drivers to their brands in hopes of cementing lifetime customer relationships.
Gen Yers are a big potential market: At 80 million strong, they represent the biggest generation in U.S. history. Baby boomers are a close second, but millions of them begin turning 65 next year — an age at which car purchases drop off sharply.
There is nothing that guarantees that the American obsession with the car will continue. It sounds like manufacturers will need to change their tack and convince people that they need cars – perhaps it could be tied to ideas about personal freedom.
If this is the case among Generation Y, this has big implications for urban planning and the suburbs.