Tag Archives: Christmas

Jimmy Kimmel helps show what happens when Christmas gift-giving norms are broken

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A recent Jimmy Kimmel bit titled “I Gave My Kids a Terrible Present” exposes what happens when Christmas gift-giving norms are violated:

Judging by YouTube comments, some view the tears as an indictment of children’s materialism at Christmas. Others, including the playfully sadistic parents in some of the videos, just think it’s funny…

Some viewers have equated the tantrums of some of the children with greediness. But Lisa Wade, an assistant professor of sociology at Occidental College in Los Angeles, argued that while some children appear greedier than others, all are reacting to a perceived break in social rules about gifting.

“Because social rules are so complicated, when kids are little, they’re really trying to learn them, so they take them very seriously,” she said…

Some critics have called the videos cruel, as they did in November when Mr. Kimmel invited parents to pretend they had eaten all their kids’ Halloween candy. (That montage has more than 25 million YouTube views.) But, as Dr. Wade noted, learning to take a joke is another crucial social skill.

Are these the sort of sociological insights and life lessons one should share with someone else’s kids? After seeing the horrified and tearful reactions of some of these kids, would this easily get IRB approval?

Also noteworthy: giving young kids opposite gender gifts is very problematic. This hints at how quickly kids are socialized into gendered roles.

The sociological guide to giving Christmas gifts

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Here are nine sociological rules for giving gifts at Christmas. Several things to note:

1. This comes out of the long-running study of “Middletown,” otherwise known as Muncie, Indiana. I am still amazed at all of the material uncovered over the decades in this project.

2. These rules were originally published in a 1984 article in the American Journal of Sociology titled “Rule Enforcement Without Visible Means: Christmas Gift Giving in Middletown.” I tend to think of AJS as being austere so I’m not quite sure what to make of the inclusion of this article…

3. I wonder if some of these rules have changed in recent years.

4. One final question: if a sociologist started explaining his or her family’s gift giving practices in this way to the participants, how many families would have a favorable reaction?

What happens on Dec 25 in Lego Star Wars Advent calendar?

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I’ve seen this advertised several times: the LEGO 2011 Star Wars Advent Calendar. I have one big question about this product (besides why it costs so much): is December 25th marked by the birth of Luke Skywalker?

Shop to feel altruistic this holiday season

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Even as some people react negatively to big retailers moving up their Black Friday hours, perhaps there is hope for conquering Christmas commercialism: you can shop and feel altruistic.

Sociologist Keith Brown of Saint Joseph’s University said the holidays bring many motivations to buy, buy, buy — but beyond the sale prices and must-have items is something greater for consumers to consider.

“The current recession coincided with an ‘ethical turn’ in the markets,” Brown said in a statement…

“An increasing number of consumers from all socioeconomic segments are looking to pay it forward, but especially those who have been only minimally impacted by the recession,” Brown said. “They’re looking for ‘Made in America,’ ‘Fair Trade,’ or ‘Eco-friendly.’ They want to add a socially responsible dimension to their gift-giving. Many consumers sincerely want to make a difference in the world through shopping. Consumers like to give gifts that have a story about where the product came from, who made it and how the producer benefited by selling the object.”

Conversely, Brown said that the recipients often feel good, too.

Extra Christmas shopping bonus: the more you spend, the more you are helping the US economy!

This does alert us to the values that get attached to buying products.

The theology of Stephen Colbert

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On his show, Stephen Colbert can be irreverent about faith and God. But in a segment from his December 16 show, Colbert brings up a recurring question: with which American political part would Jesus side? Playing up his conservative act, Colbert suggests Jesus is really a liberal Democrat and that means we need to take the Christ out of Christmas.

But in his closing statement, Colbert makes a more profound point:

Because if this is going to be a Christian nation that doesn’t help the poor, either we’ve got to pretend that Jesus was just as selfish as we are, or we’ve got to acknowledge that he commanded us to love the poor and serve the needy without condition and then just admit that we don’t want to do it.

An interesting set of choices.

The slow death of Christmas cards?

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One of the traditional objects of the Christmas season, the Christmas card, is on the decline:

After experiencing slowing growth since 2005, Christmas card sales declined in 2009. While the drop was slight, 0.4 percent, according to research firm Mintel International Group, evidence is building that the next generation of correspondents is unlikely to carry on the tradition with the same devotion as their parents.

The rise of social networking, smart phones and Apple iPads is changing the way friends and family stay in touch, diminishing the Christmas card’s long-standing role as the annual social bulletin…

Americans sent more than 1.8 billion Christmas cards through the mail last year, according to greeting card industry statistics. That figure is expected to drop to 1.5 billion this holiday season.

This shouldn’t be too surprising. Compared to other forms of communication, the Christmas card takes time and money. Interestingly, the same story says the Christmas card was born out of an interest in saving time:

A British businessman is credited with creating the Christmas card in 1843 — as a way to save time. Too busy to write a personal holiday greeting, Henry Cole hired a well-known London artist to design a card he could send to all his acquaintances, according to a version of the story recounted by greeting card maker Hallmark Cards Inc. Louis Prang, a German immigrant, is said to have brought the Christmas card tradition to America in 1875, printing a card depicting Killarney roses and the words Merry Christmas.

Some of my thoughts about this tradition that may die a slow death:

1. I’ve always enjoyed getting and reading Christmas cards (and the letters within). It is the one time a year you can count on getting mail and updates about people’s lives.

2. Many of the letters that are included in the cards are just fascinating. The typical one reads something like this: “We all had a great year, Son #1 did amazing things, Son #2 was comparable, and Daughter #1 is only 7 years old but is setting the world on fire!” On the whole, the letters are upbeat and tend to produce the image of “the perfect family.” And if they are Christians, there might be a paragraph or two at the end (or perhaps a verse printed in the card or at the top or bottom of the letter) about bringing the focus back around from their wonderful family to “the real reason for the season.”

2a. Perhaps I am too cynical about these cards. But on the whole, it seems like an exercise in taking a few moments to paint a particular image of one’s family.

2b. Perhaps this is exemplified best by the picture card, the one that puts the family in some sort of Christmas pose.

3. Even with the general tone of such letters, it does suggest someone has put some time into it. The idea that a card or letter (even though most of these letters are typed) is more meaningful than a Facebook post makes sense to me. But maybe this is just nostalgia talking and if the original cards were just a quest for efficiency, perhaps Christmas cards are just another symbol of the efficient modern culture.