With the wind down of The Oprah Winfrey Show, various commentators are trying to assess its impact on American culture. How about seeing the show as a “sociological patent office”?
Oprah’s show, meanwhile, became a kind of sociological patent office, the first stop for anyone with an idea or a product or apology to sell. With her rich alto and soulful eyes, her comfortable curves and pitch-perfect mix of hubris and self-deprecation, she was the mother/sister/wife/rabbi/friend we never had, the lap that would envelope us even as the hand slapped us to attention. When James Frey lied to Oprah, even Frank Rich, then New York Times grand poo-bah of punditry, came on the show to give him what for.
This paragraph seems to suggest that Oprah was a cultural gatekeeper: if people made it onto her show, they were able to make a (presumably successful) pitch to the larger American public. In a world awash in information and cultural products, people could turn to Oprah for her opinion and stamp of approval. She was a cultural critic without necessarily acting like the snobby/elitist critics one finds in newspapers, on news shows, or online. How exactly was Oprah able to become this gatekeeper – was it simply because of her growing audience (according to this critic, due to a message of self-empowerment) that was able to consume a lot of goods on their own (everything from O magazine to the OWN tv network) or was Oprah particularly astute at reading what the American public wanted or needed?
Since we are likely to see a lot about Oprah’s successes over the years, were there also plenty of times where Oprah’s “sociological patent office” was unsuccessful? James Frey was one notable example but Oprah then had a chance to reverse her course by publicly dealing with Frey on her show.
Legally Sociable 