I saw this headline earlier this week: “Paul McCartney’s Wings Album Soars More Than 5,000% In Sales.” For an artist who has sold millions of albums over 60 years of making music, this sounded important. But here are the details of the story:

According to Luminate, Venus and Mars sold 2,500 copies in the U.S. in the most recent tracking week. That’s a strong number for a reissue of an album that’s been around for decades — and especially notable given how little it moved just a week prior. In the previous frame, the set couldn’t even manage 100 copies. That means that from one span to the next, the Wings title enjoyed a sales spike of 5,435%.
The Venus and Mars surge can be attributed to a recent reissue that targets McCartney’s most devoted supporters. The full-length was re-released on vinyl in a half-speed remastered form, which may not sound like a major change, but it was enough to grab the attention of collectors and audiophiles alike. While the music remains largely the same, the format offers improved sound quality and a what must be a unique listening experience.
What happened is that this album was reissued on vinyl. This pushed sales of the record up. But it went from under 100 copies sold to 2,500 copies sold. This is a big percentage increase but not a big figure. 2,500 records moved in one week is less than a drop in the bucket in numbers of popular music sold after World War Two.
The headline is technically correct. Sales jumped over 5,000%! Sales spiked for Paul McCartney! Is it a meaningful change? No. Barely any records were sold in either week. Maybe plenty of people will click on this story because of the shocking statistic in the headline – I did – but there is not much news here.
This is what happens when you have a small number of cases overall. A small shift in numbers either way, up or down, can lead to a really big percentage change.
