Brand favorites by political party

AdvertisingAge reports on the favorite brands of Republicans and Democrats. There are some differences between supporters of the two parties:

The Republican Top 10: Fox News Channel, History Channel, Craftsman, Discovery Channel, Johnson & Johnson, UPS, Fox, FedEx, Lowe’s, Cheerios.

The Democrat Top 10: Google, Sony, Discovery Channel, UPS, Craftsman, Johnson & Johnson, Cheerios, History Channel, FedEx, Amazon.

Some interesting differences, particularly the presence of Google and Fox News Channel. Do these company’s political contributions match up with their favored status among each party?

Both parties disliked by a majority

Coming up to the fall elections, a poll from AP-GfK finds that both parties are disliked:

Yet Democrats trying to exploit the GOP’s unpopularity in hopes of hanging onto control of Congress face a problem: People who dislike Democrats seem ready to vote in greater numbers than those with little use for Republicans.

In an Associated Press-GfK Poll this month, 60 percent disapprove of the job congressional Democrats are doing — yet 68 percent frown on how Republicans are performing. While 59 percent are unhappy with how Democrats are handling the economy, 64 percent are upset by the GOP’s work on the country’s top issue. Just over half have unfavorable views of each party.

If this thinking holds up until November, then a majority of individual Americans will be choosing between two parties that they dislike. Perhaps a common response will be to simply not vote – which seems to be what many Americans have done in recent years.

The poll also found that more of the people who disapprove of the Democratic party are likely to vote.

I wonder if this could become a common election cycle: every two years, the current party in power faces a crisis because they tend to get blamed for the issues in the country. Unfortunately for both parties, the issues aren’t going away and many will only get more difficult to deal with as time passes.