In defining a McMansion, does Quicken Loans want people to buy one or not?

The website for Quicken Loans features an article defining a McMansion. Here is the definition:

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A McMansion is a large, highly ornate house often found in planned communities. This term is sometimes used as a criticism of mass-produced homes that don’t follow strict architectural styles.

They are large homes on small plots of land and can be more prevalent in states like California, New York and Texas. McMansions provide a way for upper-middle-class Americans to inflate their economic status.

McMansions are often generic and made from low-quality materials, so they don’t hold up well over time.

You can compare this definition to my four traits of McMansions.

Here is the “bottom line” in the article:

McMansions get a bad rap and are often referred to in a disapproving manner, but there are advantages to purchasing one. It can be a good way to buy a larger home, and you may be able to live in a nicer neighborhood. However, these houses may also come with high property taxes and can be expensive to maintain, especially if they’re built with low-quality materials.

For a company interested in providing mortgages, does this encourage people to pursue McMansions or not? I suppose providing information is helpful. I imagine all the major mortgage companies have underwritten lots of McMansion mortgages and would like to do more.

If a Quicken Loans customer does not like a McMansion but wants a bigger home that is not a mansion, what kind of home should they go after instead?

Quicken Loans’ $1 billion bracket challenge set to find more mortgage customers

Your odds of winning $1 billion from Quicken Loans for having a perfect NCAA bracket are really low – and the company will get great free data on potential mortgage customers.

To register for the contest, you have to sign up for a Yahoo account—a boon in itself for Yahoo, on whose site the contest is run. Then you’re asked to enter your name, address, email, birthday, and the answers to several questions about your home mortgage situation. All of this information goes to Quicken Loans, the fourth-largest mortgage-lender in the U.S.

It’s no coincidence that this information—where do you live? Do you want to buy a home? What’s your current mortgage rate?—is exactly what you need if you want to sell someone a home loan…

It’s not uncommon for companies like Quicken to pay between $50 and $300 for a single high-quality mortgage lead, Lykken says.

Quicken says the info-gathering is not intended for lead generation. Instead, the company says it’s building a base of relationships with people who may want home loans in the future. “The people that are playing the Billion Dollar Bracket kind of fit our demographic,” says Jay Farner, Quicken’s president and marketing chief. “But for the most part, unless they’ve opted in and said ‘please call me,’ it’s not a mortgage lead for us.”

This is the magic of the Internet for companies: users are willing to trade their information for some good. On Facebook, it is a trade of ongoing personal information for social interaction. In this bracket challenge, it is the trade of personal information for the chance to win both (1) $1 billion and (2) the ultimate bragging rights of having a completely correct bracket when millions of others couldn’t do it. Instead of having to make broad appeals to all consumers, companies can instead target specific consumers.

The argument in this article is that the particular trade here is not good for the average player: with the odds at “a 1 in 8,500 chance that anyone wins,” it is not worth giving up personal information. But, this is the sort of calculation that all Internet users must make all the time with all sorts of sites. Do I want to give up information about my music tastes to Spotify if they can use that to sell me targeted ads? What happens when Amazon gets information about hundreds of products I like? What if Google can see all of my searches? These trade-offs are harder to calculate and to avoid making them, the average user won’t be able to do much online.