It is common for research experiments to use undergraduates as subjects: they are a convenient and often willing sample pool for researchers. These studies then draw conclusions about human behavior based on undergraduate subjects.
In Newsweek, Sharon Begley writes about a new study that suggests American undergraduates are unlike many people in the world and therefore, it is difficult to make generalizations based on them.
Three psychology researchers have done a systematic search of experiments with subjects other than American undergrads, who made up two thirds of the subjects in all U.S. psych studies. From basics such as visual perception to behaviors and beliefs about fairness, cooperation, and the self, U.S. undergrads are totally unrepresentative, Joseph Henrich of the University of British Columbia and colleagues explain in a paper in Behavioral and Brain Sciences. They share responses with subjects from societies that are also Western, educated, industrialized, rich, and democratic (WEIRD), but not with humanity at large.
One way around such issues is to replicate studies with different people groups. The article describes some of these attempts, such as with the ultimatum game where two people have to negotiate a split of $10. When done with different people, the studies produce different results, suggesting that what we might think is “human nature” is heavily culturally dependent.
Another possible outcome of this study is that researchers may continue to use undergraduates but would have to scale back on their ability to generalize about humanity as a whole.
Finally, this study is a reminder that “typical” behavior in one culture is not guaranteed to be the same in another culture. What we may think of as givens can be quite different with people who do not share our cultural assumptions and practices.