Times are dire, bad, fraught with difficulty. This is now what we have heard, and many have experienced, for months.

But it struck me today that American life is not that terrible if there are some people who are very devoted to tracking down McDonald’s McRib sandwich. It is this sort of quotidian hobby or interest that is only possible in societies where people have extra time and money on their hands.

So what exactly is going on here? Couple this story with the fervor that Chick-fil-A has inspired in the Chicago region with the opening of new stores and it is clear that many Americans love their fast food.