The next biggest US TV network: Univision

Amidst lower ratings and numerous articles about how to avoid TV all together, the big four American TV networks have some major competition: Univision. With already decent ratings and a growing Hispanic population, Univision may just be the network of the future:

With double-digit ratings growth this season, Spanish-language broadcaster Univision is off to a better start than any of the major English-language networks, and the future is promising as well.

The new census is expected to show a nearly 45% increase in the number of Hispanic Americans since 2000, to a total of 50 million. This couples with continuing audience erosion at the major networks and Univision’s recent deal with Mexican programer Grupo Televisa, which locks up the source of much the network’s popular programing for at least another decade.

Just a few years ago, the notion of Univision catching and surpassing them would have had mainstream network executives rolling with laughter. They’re not laughing now.

And they’re not talking publicly about it either: When asked to comment, the Big Four nets refused.

So while the big 4 networks are chasing edgy 18-49 year olds (or older viewers), Univision is capitalizing on the big demographic changes taking place in America.

How will the big 4 networks respond? They have been having troubles for years, losing viewers to cable and other media. Might we see some crossover programming from Univision and other Spanish-language stations reach the air through older broadcast networks?

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s