What the Beatles on iTunes might mean for their popularity

Apple and iTunes have apparently reached an agreement with the Beatles to sell their songs in digital form. This puts an end to a long-running stand-off between the Beatles and Apple.

But what does this mean for the Beatles popularity? A few thoughts:

1. Does this mean the Beatles become more known for their singles or single songs rather than albums? Since buyers on iTunes can pick and choose, might they not just pick the Beatles songs they know versus some of the hidden gems (or the worse songs)?

2. This may mean that a whole new generation of young music fans will now have the opportunity to browse the Beatles catalog and find that they enjoy it. But in the long run, will these digital sales help boost the popularity of the Beatles or will their popularity just slowly die out as their generation of music fans slowly disappears?

3. How many fans will be angry that the Beatles have “sold out” to video games and digital music? Are more commercials next?

(UPDATE 10:04 PM 11/16/10: EW.com has a list of other big acts that have not released their music to iTunes. This list  includes AC/DC, Garth Brooks, the Smiths, and Kid Rock.)

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