Sociology class on Malcolm Gladwell suggests his books communicate sociology better than academic texts

The University of Houston is offering a new class on the sociological writings of Malcolm Gladwell:

Who and what is a sociologist? A new undergraduate course taught by Shayne Lee, associate professor of sociology at the University of Houston, will focus on the writings of journalist and best-selling author Malcolm Gladwell in order to delve into the nature of the scientific study of human social relationships and institutions through the lens of popular culture consumption…

Lee says Gladwell’s ability to shape and redirect popular understanding of sociology concepts makes his work an excellent framework for exploring how human action and consciousness shape and are shaped by cultural and social structures.

“Students will assess how the ‘Gladwellian’ perspective confirms and challenges established social theories and offers intriguing new insights for the discipline of sociology,” said Lee. “It places the contributions of a pop cultural superstar like Gladwell in conversation with prominent sociologists of the past and present, posing new questions concerning who and what is a sociologist.”…

“Scholar texts don’t have nearly the same impact on teaching students to think more sociologically than ‘Outliers,'” said Lee. “Hence, it is my contention that Gladwell’s works make people more informed about the nuances and complexities of the human condition.”

Gladwell’s communication abilities are the reason he won an award from the American Sociological Association.

Two thoughts:

1. Gladwell communicates better than many sociologists in his books through: (1) the use of stories and narratives as opposed to data and (2) not too many references to academics and their work. In other words, it doesn’t read much like a typical academic text using lots of sociological terms and full of statistics.

2. Gladwell is indeed a good introduction to sociology. At the same time, I wonder how many college students would read his books and then dig into the academic work behind it. The same features noted in #1 that make his work interesting to the general public also mean that the academic work is buried behind the stories and he is not testing and refining theories rather than summarizing existing work.

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