U.S. consumers spend, on average, three hours and 40 minutes each day on their mobile devices, an increase of 35% from a year ago in the second quarter of 2014. And that time spent on mobile devices continues to increase, said Simon Khalaf, senior vice president of publishing products at Yahoo.
Globally there are 280 million “mobile addicts,” who use apps more than 60 times daily. Effectively, “these folks are conducting their lives on mobile,” Khalaf said. Regular users access apps up to 16 times daily, Flurry’s research found.
Over the last six months, the average time consumers spend on their phones or devices has increased by 43 minutes, or 24%, he said. “This is the mobile revolution,” Khalaf said. “There hasn’t been a single industry that hasn’t been disrupted by mobile and its applications.”
Khalaf revealed the findings Wednesday at Yahoo’s mobile developer conference in New York. The new data, also posted on the Yahoo Developer Tumblr page, came from mobile analytics company Flurry, which he was CEO of when Yahoo acquired Flurry in July 2014, and other sources including comScore and NetMarketShare. Flurry tracks 720,000 apps across two billion mobile devices.
Two quick thoughts:
- If the time on mobile devices is up so much, what other activities decreased in time? Perhaps some users have shifted time from other devices – like television or computers – but this data also might be based on double counting time (watching TV and on a mobile device). More multitasking with phone in hand might be the culprit here.
- The phrase “mobile addicts” seems odd here. Typically when we refer to addictions, we are referencing something that negatively interferes with other areas of life. However, attendees at a mobile developer conference might see this addiction as a good thing (more customers!) and Khalaf says people “are conducting their lives on mobile.” Is this addiction (probably not) or just a new normal?