Democrats and Republicans both need suburban voters and analysis of the 2016 presidential results suggests Donald Trump lost ground in some suburban areas:
Trump’s general election struggles in suburbia were anticipated. With few exceptions he struggled in those same localities in the primary season, routinely losing suburbs to Sens. Marco Rubio or Ted Cruz. Trump’s ability to press an agenda that wins those suburban voters back—or Democrats’ ability to seize on this schism—may largely define the success of both parties in the next era of American politics.
A national analysis of 20 high-growth suburban Republican counties surrounding the metropolitan areas of Chicago, Columbus, Cincinnati, Milwaukee, Kansas City, St. Louis, Nashville, Atlanta, Charlotte, Jacksonville, Richmond, Washington, Denver, New Orleans, Dallas, Houston, Austin, and Fort Worth show the same softness in Trump support across disparate regions of the country. Of those 20 counties studied, only St. Charles, Missouri, delivered a Trump a larger margin than it had given Romney. The 20 suburban growth counties studied collectively gave Romney a 753,442-vote advantage over Obama but yielded Trump a smaller 467,120-vote advantage over Clinton…
Democratic strategists are hawking the narrative that Trump’s metropolitan problem was due primarily to minority voters, and some of that is true. In Gwinnett and Cobb Counties outside Atlanta, white voters now make up less than two-thirds of the population and Trump was nine percentage points weaker than Romney had been. But Trump’s softness in even heavily white suburbs indicates a broader warning sign for Republicans….
Suburbanites Like Republicans But Not Trump
Who will put together the best campaign to reach these suburban voters in 2020? Perhaps we need to update the phrase from the Nixon campaign of “Will it play in Peoria?” (though the original phrase came from vaudeville, not politics) to something more like will it play in Cobb County or Loundon County or Kendall County.