What the losers for Amazon HQ#2 might gain

Amazon may be leading the way to more highly public location searches and there is one way this could help the communities who lose out:

All may not be lost for the 237 also-rans, though. They’ll have thick books filled with available sites, potential incentives and glossy pages touting their best attributes, and they’ve learned lessons for their next big pitch.

“A positive outcome of this could be the self-reflection of communities throughout the country,” Sessa said. “They’ve had to be very honest about where their strengths are and where their weaknesses are. Only one is going to be selected, and the other 237 will have assembled a lot of good information. If the weaknesses are addressed, the beneficiaries will be the companies who reside there now and the companies looking to move there in the future.”

This is a positive takeaway from what promises to be a disappointing outcome for numerous major cities: they will be better positioned to make the next pitch. But, I can imagine multiple ways this self-reflection and self-improvement will not work in the long run:

  1. There are not many future large-scale searches like this for cities to participate in. Amazon is a special case both because of its size as well as its desire to add jobs (rather than relocate existing facilities and employees).
  2. It is unlikely there are enough major companies for every major city to win something in the coming years. Additionally, major companies tend to want to locate near other major companies and in hot areas.
  3. The tax breaks and incentives required to attract these companies may not be worth it, particularly in an era when many communities are struggling to generate revenues.

In my mind, honest self-reflection in many communities would involve the realization that fighting for the biggest companies is not in their best interest.

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