“Roseanne” is filmed on a studio lot in Los Angeles, but is set in the fictional Illinois town of Lanford. Where in Illinois is Lanford supposed to be? Some conflicting clues about the town’s location are sprinkled throughout the series, which originally aired from 1988-97.
Consider Season 1, Episode 20. Amid fierce winds, Dan Conner turns on the radio for the weather report: “As of 5 p.m. Central Standard Time, a tornado watch is in effect for Fulton County.” Darlene Conner bursts into the room: “Hey, that’s us!” In real life, Fulton County is west of Peoria.
Now Season 8, Episode 7. While in the car with her sister, Roseanne Conner suggests going to “that big outlet mall up in Elgin.” Jackie Harris sniffs, “Elgin? That’s an hour away.”
A representative for the ABC network, which aired “Roseanne” in the ’90s and will air the new season starting March 27, said Elgin is used as the reference for Lanford, both geographically and demographically…
The exterior of the Conner home is also not an authentic representation of Illinois. The series features shots of a house in Evansville, Ind., about 325 miles away from Elgin.
Geographic inconsistencies are not unknown in Hollywood. Television shows use various devices – verbal suggestions, establishing shots and some exterior images, fandom for local sports teams, architecture, attempts at accents or local eccentricities – to suggest a location but rarely pinpoint a real life location or community. What we see is more of a pastiche of a location. Most of the action takes place inside in interior settings or generic outdoor settings that could be anywhere. The shows want to both hint at a particular place and be generic enough to appeal to a broad audience. Roseanne may claim to be about Elgin, Illinois but it has to roughly match hundreds of working-class locations (or match perceptions of working-class places) across the United States.
More broadly, this suggests television shows may be more or less explicitly attached to particular cities and locations (crime shows often are) and yet they often exist in a placeless world much of the time. If anything, the biggest cities in the United States – New York, Los Angeles, and Chicago – are the most depicted on television while other cities or smaller communities are anonymized. But, even these big cities are not really the focus of the action; the characters swoop in and around recognizable locations while certain parts of cities or everyday urban life never are on the screen. This is depicted effectively on The Simpsons where the location of Springfield is not clear, the city itself and its surrounding area can change according to the whims of the writers, and the action ranges from the mundane to the absurd.