The first New American Home that N.A.H.B. built, in Houston in 1984, was 1,500 square feet and cost $80,000. By 2006, at the peak of the housing bubble, the N.A.H.B. home – a lakeside McMansion in Florida with a tri-level kitchen island and a waterfall off the master suite – was over 10,000 square feet and listed for $5.3 million in what is today one of the nation’s foreclosure capitals, Orlando.
That 1984 project was the smallest; square footage hasn’t dipped below 2,200 since 1985. The 2018 version, also in Florida, is “Tuscan”-inspired and is close to 11,000 square feet, with eight bathrooms and both an elevator and a car elevator in the garage. The 2019 version, to be unveiled soon, is 8,000 square feet and has an “inner sanctum lounge” and a view of the Vegas strip.
The N.A.H.B. house may be meant to highlight trends, but they’re not necessarily the trends homeowners want (and certainly not what most people need). Instead, they’re what builders, kitchen and bath manufacturers and real estate agents would like to sell them: Think cathedral ceilings, granite countertops, gift-wrapping rooms and, more recently, “smart” appliances like a refrigerator that can text you when you’re low on milk and eggs.
Many builders will tell you that though these houses are large, they are more efficient – even that they have a small carbon footprint. But this is like bragging about the good gas mileage of an S.U.V. While a 10,000-square-foot house built today uses less energy than a 10,000-square-foot house built a decade ago, a home of this size requires a phenomenal amount of energy to run. (And most likely has an S.U.V. or two in the garage.)
I see enough from the NAHB to guess that they have some influence in the housing industry, particularly among national or larger builders. That their show home put together each year keeps getting bigger on average and with more and more features suggests the emphasis is on new and profits. At the same time, it might be hard to show a direct causal link between these annual productions and what homes are actually built. Builders in the United States have constructed many large homes in recent decades but the median square footage has dropped slightly in the last few years.
I suspect it would also be interesting to analyze the architectural and design choices for the New American Homes. Americans may like big homes but not necessarily modern ones. How many of these homes are modernist, Craftsman, or Mediterranean (and which styles are studiously avoided)? Are they all open concept in the main living areas? Is storage a priority and/or large garages? This sort of project could then be expanded to model homes in different areas or among different builders to think about how what builders present influence buying patterns.