McMansions do not have a positive reputation yet they can serve as the primary setting for popular television shows. For example, Modern Family had a successful run and featured three large homes:
The path of the mockumentary series arcs from a trailer park in Nova Scotia to a McMansion in Los Angeles. In 2001, the Canadian cult comedy Trailer Park Boys inaugurated a soon-to-be-ubiquitous style of show: deliberately messy, handheld camera work paired with confessional interviews and presenting scripted fiction in the style of candid reportage. In 2020, the ABC megahit Modern Family wound down after 11 seasons and 22 increasingly aggravating Emmy wins. Between those two events lies the rise and fall of a genre that was not reality TV, but came up alongside it and echoed its conventions.
Since the rest of the article is more about mockumentaries as a genre than about the residences of main characters in such shows, I will go on the McMansion tangent regarding Modern Family. Here is what is unique about the McMansions on the show:
1. The McMansions are not objects of derision or mockery. The genre may lend itself to this but Modern Family sought to end episodes and story lines with feel-good family togetherness. The characters were portrayed as goofy or quirky suburbanites who otherwise lived normal lives. The McMansion is the center of family life and good things result for the family that lives there. (Compare this to many recent portrayals of troubled families that live in McMansions – see examples here and here. Or, consider the McMansion on The Sopranos.)
2. The homes are all clearly large and their architecture is unique in different ways: Cam and Mitchell’s home has a turret (and supposedly has an upstairs apartment), Jay and Gloria’s home is more modernist, and Phil and Claire’s home tried for a traditional look. In other words, the show displays the variety of McMansions.
3. These are not just large homes; they are expensive homes in an expensive housing market. The Dunphy home went on the market several ago with a price tag over $2 million. The homes are portrayed as normal yet the houses are not within the reach of many viewers.
4. There is little doubt that Modern Family was successful: 11 seasons? 22 Emmys? A long life in syndication? And it happened even with the consistent presence of McMansions, homes critics would say symbolize all sorts of large American problems. Did the show work in spite of the homes? Was it all just one big wink and nod about the characters and their homes?