If you were to single out one factor, I would say urbanization. This really is a social phenomenon: It’s about people wanting to be able to make schedules with others, especially strangers, either in a consumer context or socially. When most people lived on farms or in small villages, they didn’t need to coordinate many activities with folks whom they didn’t see regularly.
It’s become much more important to know what day of the week it is. Today, a lot varies between one day of the week and the next—entertainment schedules, violin lessons, custody arrangements, or any of the millions of things that we attach to the seven-day cycle.
This would go along with the creation of time zones which similarly attempted to standardize time for the benefit of all the people who were now interacting and traveling. I wonder if this is also related somehow to the earlier adoption of clocks in cities in the Middle Ages. With more people gathered in a single community, having a common time and calendar could be useful for organizing activity.
More broadly, the shift to cities had significant impacts beyond geography and physical locations. The change to city life, specifically big city life, prompted new ways of understanding the world plus new methods for organizing people and knowledge. How people related to each other changed. How government operated changed. Daily activities and the meaning of those changed.
This is why I often start my Urban Sociology course with highlighting how some of the first sociologists in Europe – Marx, Durkheim, Weber, and a few others – noted and commented on urban life. Could you have the capitalism described by Marx without big city life? Durkheim contrasted organic and mechanical solidarity. Weber defined cities as market centers. And so on. The big city as the center of social, economic, political, and religious life had numerous implications for society.