The billions in sales generated in a big suburban edge city

Joel Garreau defined an edge city as a suburban place with lots of office and retail space. Just how much retail activity takes place? A recent report found the edge city of Naperville, Illinois generated billions in sales in 2021:

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Naperville continues to reign as the top suburb in retail sales for the fifth year in a row, a recent report shows.

The city in 2021 recorded sales of $4.3 billion, $540 million more than No. 2 Schaumburg, according to the annual report from Chicago real estate and retail consultants Melaniphy & Associates…

For Naperville, 2021 restaurant and bar sales climbed to a record $443 million, up 34% from 2020′s pandemic plummet to $330 million after hitting $431 million in 2019…

By far the largest contributor to retail sales in Naperville is under the automobile dealership and gasoline category.

In 2021, Naperville figures rose by 33% over the previous year to $1.7 billion, which was the highest percentage increase throughout the Chicago metropolitan area, according to the report.

Some of the lead for Naperville could be tied to their large population and land area. Many suburban communities are not this big. For example, Schaumburg has roughly a little more than half the population of Naperville and about half of the land area.

But, I am more interested in the absolute figures. One suburb had over $4 billion in sales. This is a lot of money in one community. And hundreds of millions were spent in numerous categories, including restaurants, groceries, cars, and lumber, hardware, and building supplies.

Naperville has several areas that help generate these sales. In northeast Naperville, Ogden Avenue and Diehl Road (and adjacent areas) have retailers, restaurants, automobile related businesses, and more. Downtown Naperville is a vibrant food and retail scene. The Naperville area adjacent and near the Fox Valley Mall has a lot of activity. Business activity in southwest Naperville is a more recent addition.

In short, Naperville is not just a bedroom suburb with a high quality of life: it is full of retail activity even as it contains thousands of homes and dozens of subdivisions.

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