The golf cart has become so central to Peachtree City’s identity that it’s featured on the official city logo. “Our cart used to have golf clubs, but four years ago we got rid of them,” Learnard told me. “We decided we’re more of a golf-cart city than a golf city.” (Peachtree City is home to three golf courses.)
As the golf cart is part of the branding strategy of the community, here is what I would think about Peachtree City upon seeing the golf cart in the logo:
-The community has disproportionately older residents.
-It has golf courses.
-It has a slower pace of life.
-It is a wealthier community.
-It is in a warmer locale.
According to 2021 Census data, Peachtree City is slightly older than the US as a whole and it is quite a bit wealthier. Here is how the mayor describes day-to-day life with golf carts:
Learnard said that most residents still commute by car, but that the carts have replaced automobiles for many short trips to a restaurant, school, or friend’s house. “Golf carts are a quintessential part of the quality of life here,” she said. “You put the family in a golf cart and go to the park or the splash pad. Or you go out for ice cream, or with your spouse to get a cocktail.” The golf carts have proved popular with teenagers; many use them to get to and from high school. Residents frequently personalize their vehicles with souped-up radios and jerry-rigged storage. “It turns out you can do a lot with a couple milk crates and bungee cords,” Learnard said.
This seems to match what I would suspect. Additionally, a suburb with a lot of golf cart use would seem to be one that also emphasizes the important reasons Americans like suburbs.
At the least, a suburban logo with a golf cart would help the logo stand out from other suburban logos. And it might just help attract people who like golf carts and the lifestyle associated with them.