Just before Christmas, President Joe Biden touted the economic strength of the United States:
Americans have been through a tough few years, but I am optimistic about our country’s economic prospects. Americans’ resilience has helped us recover from the economic crisis created by the COVID-19 pandemic, families are finally getting more breathing room, and my economic plan is making the United States a powerhouse for innovation and manufacturing once again.
In the list of economic accomplishments, I could find no mention of housing. None. Zero. There could be a few reasons for this:
- There is little good news on the housing front.
- The new about housing is less good or clear than the areas Biden cites.
- Housing is not viewed as a winning political topic.
What could political leaders do to help deliver a Christmas housing present for Americans? How can they talk about jobs, incomes, taxes, and opportunities without mentioning one of the most basic pieces of the good life in the United States: a pleasant home or residence in a decent location?
I keep thinking about the car commercials that have run for years featuring people getting new cars, SUVs, or trucks as Christmas gifts (sometimes with a bow). This might be the ultimate in Christmas consumption: a true big ticket purchase on the biggest consumer day. At the same time, Americans like cars and driving and are willing to shell out for it. Americans also like single-family homes; could someone develop a Christmas housing share gift program? Or, “give a mortgage”?
Even George Bailey, who realizes life is worth living, has a home to come back to at the end of the classic film. How many Americans want a storybook ending that includes such a home this Christmas?
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