If the style of the 1950s is back, what does this mean about how people see the suburbs?

A new generation of women is discovering the midcentury look, albeit for wildly varying reasons. Perhaps most divisively, there’s the “trad wife” movement, an online community of traditional women whose retro fashion reflects their religious, conservative and even sometimes far-right values. Then there are women who profess “vintage style, not vintage values,” combining hourglass silhouettes with a progressive worldview. And then there are those women and designers who just happen to appreciate the bygone charm of a swirly skirt…

The contemporary interpretations of 1950s fashion run the gamut from a sprinkle of yesteryear—winged eyeliner, a Grace Kelly headscarf, cat-eye sunglasses—to full-on June Cleaver dress-up. Fans of the look share makeup tutorials and life philosophies on TikTok. On

Pinterest, the somewhat disturbing tag “Stepford wife” includes images of Nicole Kidman in the spooky 2004 remake alongside black-and-white photos of women vacuuming. On Etsy, a gateway to the style, vintage hounds source period pieces, as well as replicas from purveyors like “Hearts and Found” and “Son de Flor.”

The 1950s housewife look isn’t limited to online rabbit roles and vintage shops. It’s also bleeding into high-end runway fashion. Prada has long made ladylike pieces like full skirts, capri pants and fitted sweaters cornerstones of its line, and Dior’s fall 2023 collection played up the house’s heritage of hourglass shapes.

Missing from this discussion is any explicit mention of the suburbs. The suburban lifestyle of the 1950s was a particular one. Even as it suggested middle-class success, it was not home to all nor offered equality. The country was relatively prosperous. The examples of fashion images from the era hint at the suburbs, whether it is Leave it to Beaver or I Love Lucy (two shows part of a study I published on TV shows set in the suburbs) or The Stepford Wives or Barbie (who has a dreamhouse).

Is this fashion trend connected to a feeling of nostalgia about or wrestling with the suburbs? The suburbs are not typically thought of as incubators of high fashion or culture yet, given their important part in American history and as the most common place where Americans live, there may be some connections here. I remember a political poll in 2016 getting at this longing among supports of Donald Trump. There are plenty of American narratives about a golden era of suburbia and also numerous critiques of those narratives.

The suburbs have an ongoing legacy that plays out in all sorts of contemporary issues and conversations. That it should be part of fashion should not be a surprise, even if it may not appear obvious to start.