As the era of the McMansion and SUV emerged in the early 2000s, the minivan went into decline:

Even so, minivan sales have been falling steadily since their peak in 2000, when about 1.3 million were sold in the United States. As of last year, that figure is down by about 80 percent.

What caused this decline? The same article suggests this:

However it evolves, the minivan will still be trammeled by its fundamental purpose. It is useful because it offers benefits for families, and it is uncool because family life is thought to be imprisoning. That logic cannot be overcome by mere design. In the end, the minivan dilemma has more to do with how Americans think than what we drive. Families, or at least vehicles expressly designed for them, turned out to be lamentable. We’d prefer to daydream about fording Yukon streams instead.

I am interested in some of the bigger connections that might be made around this same time (early 2000s). So family life in the suburbs – embodied by the minivan – became uncool? The 2000 Census was the first time 50% of Americans lived in suburbia. By this point, several generations of Americans had experienced or grew up in suburban settings. Is a choice of vehicles really pushing back against family life in the suburbs (even as plenty of Americans continue in these settings)?

Or another way to take the argument above is that individualism wins out over any symbols of family life. The iPhone and SUV somehow broadcast a consistent message of a cool or unique individual – regardless of how many people own the same model – while the minivan is saddled with family life. Did the long-term American yearning to be an individual doom the minivan (despite its peak in 2000)?

A third consideration: is this just a branding question? If so, other products have been revived so why not the minivan? Imagine a famous celebrity endorses the minivan and drives one around. Or a new brand emerges. Or problems arise with SUVs and the minivan is dependable. Or families become cool again. There may be limited interest in trying to revive the minivan but this could provide someone a marketing challenge.