Category Archives: Gadgets and Technology

In New Delhi, using Facebook to catch bad drivers

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Facebook is being used in New Delhi, India to help police catch traffic violators. From the New York Times:

The traffic police started a Facebook page two months ago, and almost immediately residents became digital informants, posting photos of their fellow drivers violating traffic laws. As of Sunday more than 17,000 people had become fans of the page and posted almost 3,000 photographs and dozens of videos.

The online rap sheet was impressive. There are photos of people on motorcycles without helmets, cars stopped in crosswalks, drivers on cellphones, drivers in the middle of illegal turns and improperly parked vehicles.

Using the pictures, the Delhi Traffic Police have issued 665 tickets, using the license plate numbers shown in the photos to track vehicle owners, said the city’s joint commissioner of traffic, Satyendra Garg.

This is an interesting example of crowd-sourcing as average citizens can make use of technology on hand to help the police. Of course, there could be issues (some of which are discussed in the article) involving privacy and people settings up others. I can imagine the uproar if this was attempted in an American city.

On the other hand, this is an effort that helps make Facebook useful for the common good. As it is now, most of Facebook’s benefits seem to go to individual users who can make or maintain connections with people they know. Could a technology like Facebook be harnessed to better society or is this just a pipe dream?

Free apps from the US government

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Parade provides a list of smartphone applications that are free for download from the United States government. From the Parade list and the online list at USA.gov, two of the useful and interesting options:

Recalls.gov Enter any food, medicine, or product to learn whether it has been the subject of a safety recall. [I’ve wondered how consumers are supposed to know whether an item is recalled or not. An app like this could be very useful.]

My Food-a-Pedia Type in any food to see how many calories it has and which food-pyramid requirements it fulfills. [Sounds like good basic nutrition information.]

I can’t imagine this app will get too much use:

Alternative Fuel Locator Looking for a tankful of bio-diesel? This app will show you the way to the nearest station. [Perhaps not enough bio-diesel users out there.]

And I’m not sure what users will think of these two:

FBI’s Most Wanted Browse a list of the country’s most dangerous fugitives and submit a tip from your phone if you spot one of the criminals. [Could be a way to kill time – or confirm one’s suspicions about the shifty guy on the subway.]

NASA App [Could be really cool – or a bunch of bureaucratic stuff.]

Not owning a smartphone, I haven’t spent any time browsing the application stores to see what is available. But if the government has jumped into the game, it sounds like we are well on our way to having many more apps…

Using Twitter as a data source; examining emotions and more

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In April, the Library of Congress announced plans to archive all public tweets since the start of Twitter in March 2006. So what might researchers do with this data?

A recent study provides an example. Scholars from Northeastern and Harvard examined the emotions of Americans through their Tweets. By coding certain words as having positive or negative emotional value, researchers were able to map out data. According to New Scientist:

[T]hese “tweets” suggest that the west coast is happier than the east coast, and across the country happiness peaks each Sunday morning, with a trough on Thursday evenings.

The mood map is cool.

While the findings about when people are happy may not be too surprising, the research does bring up the question about the value of Tweets as a data source. Since it is likely skewed to a younger sample and also perhaps a wealthier and more educated group, it is not representative data. But it could provide some insights into reactions to certain events or for seeing the beginning and end of certain trends.

So what else will researchers study using tweets?

Making money online by tracking consumers

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The Wall Street Journal starts a series on what companies are doing to track consumers to make money online. Some of the common tactics:

The study found that the nation’s 50 top websites on average installed 64 pieces of tracking technology onto the computers of visitors, usually with no warning. A dozen sites each installed more than a hundred. The nonprofit Wikipedia installed none.

Tracking technology is getting smarter and more intrusive. Monitoring used to be limited mainly to “cookie” files that record websites people visit. But the Journal found new tools that scan in real time what people are doing on a Web page, then instantly assess location, income, shopping interests and even medical conditions. Some tools surreptitiously re-spawn themselves even after users try to delete them.

These profiles of individuals, constantly refreshed, are bought and sold on stock-market-like exchanges that have sprung up in the past 18 months.

If you are using the Internet, expect that people are “watching” you and trying to figure out how to make money off of you.

Ongoing issue of measuring online audiences

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If you were examining Hulu.com’s online audience figures from the last few months, you would find some fluctuation: 43.5 million viewers in May and then 24 million viewers in June. What happened? Did something radically change with the website? Are people abandoning the practice of watching television online?

No, the main change is that ComScore changed its methodology for measuring who used the website. According to the Los Angeles Times:

The three dominant measurement firms — ComScore, Nielsen and Quantcast — have been working since 2007 with an independent media auditing group to make improvements so the Web data they report don’t have a fun-house quality, in which the same site’s traffic can look emaciated or bulging, depending on the viewer’s angle.

These firms have used different measurements over time including panels of users (like Nielsen uses for television and radio) and embedded tags in videos and websites to track viewership. These numbers matter more than ever for advertisers as they will spend around $25 billion in online advertising in the United States in 2010.

As in many cases, knowing the means of measurement matters tremendously for interpreting statistics.

The “selfish elite” own iPads

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New technology from Apple always seems to stir up a lot of attention. MyType, a consumer research company, studied both the owners of iPads and the new gadget’s critics (20,000 people total):

iPad owners tend to be wealthy, sophisticated, highly educated and disproportionately interested in business and finance, while they scored terribly in the areas of altruism and kindness. In other words, “selfish elites.”

They are six times more likely to be “wealthy, well-educated, power-hungry, over-achieving, sophisticated, unkind and non-altruistic 30-50 year olds,” MyType’s Tim Koelkebeck told Wired.com.

96 percent those most likely to criticize the iPad, on the other hand, don’t even own one, although as geeks, they were slightly more likely to do so than the average population — and far more likely to have an opinion about the device one way or the other (updated). This group tends to be “self-directed young people who look down on conformity and are interested in videogames, computers, electronics, science and the internet,” said Koelkebeck.

A strong reminder that technology is not just a tool; it is often a status symbol. I remember having a discussion with some students about what it meant to have and display an Apple laptop in class. Students were quite aware that they were sending some sort of message about themselves in their computer choice.

It is also worth remembering that Apple once held its own non-comformist identity as they took on big, bad Microsoft. Today, Apple’s products such as the iPod, iPhone, and iPad are the height of cool but those who have them may be considered comformist.

Using Twitter to solve your consumer problems

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Time suggests a means for getting your customer complaints addressed: take your grievance to Twitter. Steven James Snyder writes about an experience he had with Hotmail where a Tweet led to a quick resolution.

Facebook: up or down?

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Stories about Facebook have been plentiful in recent weeks as the company apparently prepares to announce that it has 500 million members and the trailer for The Social Network has hit the web.

Wired suggests “Five things that could topple Facebook’s empire.” One interesting tidbit out of this article: the American Customer Satisfaction Index (from the business school at the University of Michigan) found that Facebook has ratings similar to cable companies and airlines. Also, Facebook is similarly rated to MySpace. Overall, “That puts the world’s most visited website in the bottom 5 percent of private sector companies in the survey.”

Looking ahead 40 years

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Smithsonian magazine celebrates its 40th anniversary by writing about “40 things you need to know about the next 40 years.”

Out of the 40 predictions, some of the ones that intrigued me:

4. New cars will be given away, free.

11. The heartland will rise again.

12. The top US social problem? Upward mobility.

13. By 2050, one out of three US kids will be Latino.

25. Artists will run the world.

27. Everyone will make his own music.

36. Good-bye stereo; hello, hyper-real acoustics

40. Reading will become an athletic activity

Selling more e-books than hardcovers

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According to the Wall Street Journal, Amazon reports it has sold more e-books than hardcover books over the last three months.

This may seem impressive…but I’ve always thought hardcover books were a terrible deal anyway. In what other market are you offered the product initially and then months later consistently offered the same product at half-price?

Also, I still don’t feel compelled to buy a Kindle or a Nook or an e-reader.