I have argued Americans prefer McMansions to modernist homes. Another reason this might be the case: the glass modernist house works better on certain kinds of properties.
But it wasn’t until they found the perfect piece of property in the Lake Minnetonka community of Woodland that they were able to make their glass house dream a reality.
They’d been planning to sell their three-story Arts & Crafts-style home in Orono, and were on the hunt for secluded, wooded acreage in the western suburbs…
In 2012, a 6-acre property with wetlands, a bog and a small lake popped up on the MLS. The land, which was in foreclosure, was in Woodland.
Kathleen was entranced by the tiny woodsy hamlet of twisting and turning roads. So, the couple consulted architect Tim Alt of ALTUS Architecture + Design about the property. He advised them to go for it.
This home holds all kind of appeal to modernists: black, low to the ground, lots of windows, multiple wings for different uses, and utilizes materials that fit with the unique natural setting. Yet, how realistic is it to expect such a home to be located near other homes? Even residents who like such architecture are unlikely to sacrifice all their privacy by living in this home within a traditional neighborhood. Americans like single-family homes partly because of the privacy they tend to offer away from prying eyes of neighbors of the government.
Then, finding the right kind of property – away from other homes, attractive nature views – becomes an extra burden or set of resources required for this kind of modernist home. These requirements likely mean it is outside the reach of many homeowners. The modernist home becomes the elite home.
All this means that it is unlikely such homes will be popular. Perhaps this was already clear since one of the models for the Minnetonka home dates back to 1949 and that design is not exactly all over the place. Such modernist homes will continue as curiosities or give people a home to aspire to even as they continue to buy mass-produced McMansions and ranches.
Downsizing and tiny houses are supposedly all the rage but they may actually be difficult to pull off as one suburban family attests:
I’d like to say that we had thought about what it would be like to live a tiny life before we downsized from our 4,000-square-foot home, but we fell in love with our little cottage in McKinney, Texas, and had grown tired of living large. Somewhere between the quest for more living space, we lost ourselves in exchange for higher utility bills and weekends spent dusting…
By the standards of tiny living — formally anything under 500 square feet — our move was not a tiny one. But when you consider that we are a family of five (plus a dog), you can see why we called our life “tiny.”…
Every day we learned more about each other and grew less tethered by the norms of privacy. But still, we all secretly longed for a sliver of it, for a private moment where tears could run without an audience, for the chance of living an embarrassing moment on your own, and for conversations that are secret, almost hidden, from the buzz of daily life. It was the togetherness that championed our tiny life, but it was the lack of privacy that also had us questioning it….
All of this joy for 400 extra square feet plus the 12 it takes to house the vacuum. Everyone has a room, everyone has personal space, and no one has to look at the vacuum unless they are using it. We could have added more space, but we purposely kept it small to maintain the togetherness of tiny living and the added bonus of smaller utility bills.
The overriding thought in the decision to add a bit more square footage seems to be privacy: 1,000 square feet was simply not enough. That comes out to about 200 square feet per person but the family desired more. It would be interesting to compare this figure – certainly far below what many Americans have in their dwellings – to global figures as well as to how Americans define and prize privacy. The American Dream with its single-family home is in significant part about having space away from others.
Two other factors in this particular story also strike me as unique. First, the family lives in a warmer climate where being outside is easier. If residents need a little more space, especially kids, going outside is an option. (Granted, being outside in Texas summer may not be pleasant but it is certainly preferable to freezing cold.) Second, the family lives in a suburb that regularly is ranked among the best places to live in the United States. The family does not say much about this in the article but the amenities of such a suburb could ameliorate having a smaller house.
The conclusion of Sonia Hirt’s book Zoned in the USA sums up the advantages and disadvantages of a zoning system that privileges the single-family home:
Arguably, zoning – the kind of zoning that makes explicitly private space the formative compositional element of America’s settlements – does deliver the gift of privacy to American families. But put all the other arguments mentioned in the previous paragraphs together, and one begins to wonder whether the original promises of zoning were either highly suspect from the beginning or have since been turned on their heads. Paradoxically (from the viewpoint of zoning’s founders), we may not have more pollution and worse public health with our current zoning that we would have if we had modified our land-use laws more substantially over the last hundred years.
As Hirt discusses, residents can have their own private homes – the largest new single-family homes in the world – but that comes at a cost of traffic and commuting, worse pollution and using more land, and worse health as well as some unrealized dreams of zoning including reduced crime. Some would argue that the privacy is overrated as well: compared to many other countries, Americans have given up on public life.
While it is easier to imagine mixed uses in dense urban neighborhoods – imagine Jane Jacobs’ vision of a bustling mixed use New York neighborhood – it is harder to imagine mixed use or zoning throughout the vast expanses of American suburbs. Even New Urbanists have tended to design neighborhoods or shopping centers dropped into suburban settings rather than the whole fabric of suburban communities. From the beginning of American suburbs, there was the idea that the urban dweller was escaping to a cottage in nature. The home out there offered refuge from people, dirt, and bustle. Today, this legacy lives on when suburban residents oppose certain land uses near their homes for fear of a lower quality of life and subsequently reduced property values.
Ultimately, would the American suburbs even exist without the fundamental desire for privacy?
Your consumer data is of value to political campaigns and parties eager to reach individual voters:
But as presidential campaigns push into a new frontier of voter targeting, scouring social media accounts, online browsing habits and retail purchasing records of millions of Americans, they have brought a privacy imposition unprecedented in politics. By some estimates, political candidates are collecting more personal information on Americans than even the most aggressive retailers. Questions are emerging about how much risk the new order of digital campaigning is creating for unwitting voters as the vast troves of data accumulated by political operations becomes increasingly attractive to hackers…
“There is a tremendous amount of data out there and the question is what types of controls are in place and how secure is it,” said Craig Spiezle, executive director of the nonprofit Online Trust Alliance. The group’s recent audit of campaign websites for privacy, security and consumer protection gave three-quarters of the candidates failing grades…One firm, Aristotle, boasts how it helped a senior senator win reelection in 2014 using “over 500 demographic and consumer points, which created a unique voter profile of each constituent.” Company officials declined an interview request.
When investigators in Congress and the FTC looked into the universe of what data brokers make available to their clients – be they political, corporate or nonprofit – some of the findings were unsettling. One company was selling lists of rape victims; another was offering up the home addresses of police officers.
I think several things are relevant to note. First, it sounds like the majority of this data is not collected by political actors but rather is aggregated by them to help predict voter behavior. In other words, this data collection is happening whether political actors use the information or not. This is a bigger issue than just politics. Second, should American residents be more concerned that this information is available in the political realm or is available to corporations? The story suggests political campaigns aren’t well prepared to protect all this data but how do corporations stack up? Again, this is a larger issue of who is gathering all of this data to start, from where, and how is it being protected.
Another area worth thinking more about is how effective all this data actually is in elections. This story doesn’t say and numerous other stories on this subject I’ve read tend not to say: just how big are the differences in voting behavior among these microgroups or people identified by particular consumer behaviors? Is this the only way to win campaigns today (see media reports on political campaigns successfully using this data here and here)? Is this knowledge worth 1% in the final outcome, 5%, 10%? Perhaps this is hard to get at because this is a relatively new phenomena and because data companies as well as campaigns want to guard their proprietary methods. Yet, it is hard to know how big of a deal this is to either consumers or political actors. Is this data mining manipulating elections?
One company is using the microphone in smartphones to figure out what people are watching on TV:
TV news was abuzz Thursday morning after Variety reported on a presentation by Alan Wurtzel, a president at NBCUniversal, who said that streaming shows weren’t cutting into broadcast television viewership to the degree that much of the press seems to believe. Mr. Wurtzel used numbers that estimated viewership using data gathered by mobile devices that listened to what people were watching and extrapolating viewership across the country…
The company behind the technology is called Symphony Advanced Media. The Observer spoke to its CEO Charles Buchwalter, about how it works, via phone. “Our entire focus is to add insights and perspectives on an entire new paradigm around how consumers are consuming media across platforms,” he told the Observer…
Symphony asks those who opt in to load Symphony-branded apps onto their personal devices, apps that use microphones to listen to what’s going on in the background. With technology from Gracenote, the app can hear the show playing and identify it using its unique sound signature (the same way Shazam identifies a song playing over someone else’s speakers). Doing it that way allows the company to gather data on viewing of sites like Netflix and Hulu, whether the companies like it or not. (Netflix likes data)
It uses specific marketing to recruit “media insiders” into its system, who then download its app (there’s no way for consumers to get it without going through this process). In exchange, it pays consumers $5 in gift cards (and up) per month, depending on the number of devices he or she authorizes.
The undertone of this reporting is that there are privacy concerns lurking around the corner. Like the video camera now built into most laptops, tablets, and smartphones that might be turned on by nefarious people, most of these devices also have microphones that could be utilized by others.
Yet, as noted here, there is potential to gather data through opt-in programs. Imagine a mix between survey and ethnographic data where an opt-in program can get an audio sense of where the user is. Or record conversations to examine both content and interaction patterns. Or to look at the noise levels people are surrounded by. Or to simply capture voice responses to survey questions that might allow respondents to provide more details (because they are able to interact with the question more as well as because their voice patterns might also provide insights).
Have an unsightly McMansion next door? Install artificial plantings:
A San Marcos, California based company, Geranium Street Floral, has installed their artificial plants at many hip remodeled homes throughout Southern California. The company recently installed an artificial hedge at a remodeled property in North Hollywood that no doubt greatly improved the view in the backyard of the custom remodeled home. Geranium Street specializes in creating backyard privacy with their artificial plants.
Geranium Street president, Bob Smith explains that with the advent of “McMansions” throughout Southern California, the need for privacy is at an all time high. “Before, you had houses in a neighborhood that were all basically the same height, so privacy wasn’t much of an issue, but now they are tearing the old houses down and building houses that tower over those of their neighbors – suddenly everyone feels like they are living in a fish bowl. We have ways to solve that problem quickly with our artificial plants,” said Smith…
Bob Smith explained that many real estate developers have found the quick solution to their privacy and decorative needs by installing artificial plants. “Whereas it may take months to grow real vines and plant real trees, we can come in and install our artificial plants in a day or two. The new artificial trees and plants look more realistic than they ever did before, and they are very durable,” said Smith.
Four quick thoughts:
- Given the water issues in California, I’m surprised this press release doesn’t include the rationale of saving money on plantings. Have a hedge and no water is required.
- It would be interesting to think about how these installations play with the idea of “nature.” Some would say the real plantings in the suburban sprawl like that found in southern California are already poor imitations of nature. But, what if those same plantings aren’t even real? Is this a more honest admission of the lack of nature? These options are billed as durable but they likely provide a different aesthetic and physical experience.
- Theoretically, such hedges could be built to any size of shape. McMansions can come in all sorts of sizes and shapes and a company could get pretty creative in how an artificial hedge hides the ugly house next door.
- What do artificial plants do to property values? They may be durable but I imagine they could be viewed as tacky or lower class.
Would you rather pay Facebook with money or data?
Not long ago, Zeynep Tufekci, a sociologist who studies social media, wrote that she wanted to pay for Facebook. More precisely, she wants the company to offer a cash option (about twenty cents a month, she calculates) for people who value their privacy, but also want a rough idea of what their friends’ children look like. In return for Facebook agreeing not to record what she does—and to not show her targeted ads—she would give them roughly the amount of money that they make selling the ads that she sees right now. Not surprisingly, her request seems to have been ignored. But the question remains: just why doesn’t Facebook want Tufekci’s money? One reason, I think, is that it would expose the arbitrage scheme at the core of Facebook’s business model and the ridiculous degree to which people undervalue their personal data…
The trick is that most people think they are getting a good deal out of Facebook; we think of Facebook to be “free,” and, as marketing professors explain, “consumers overreact to free.” Most people don’t feel like they are actually paying when the payment is personal data and when there is no specific sensation of having handed anything over. If you give each of your friends a hundred dollars, you might be out of money and will have a harder time buying dinner. But you can hand over your personal details or photos to one hundred merchants without feeling any poorer.
So what does it really mean, then, to pay with data? Something subtler is going on than with the more traditional means of payment. Jaron Lanier, the author of “Who Owns the Future,” sees our personal data not unlike labor—you don’t lose by giving it away, but if you don’t get anything back you’re not receiving what you deserve. Information, he points out, is inherently valuable. When billions of people hand data over to just a few companies, the effect is a giant wealth transfer from the many to the few…
Ultimately, Tufekci wants us to think harder about what it means when we pay with data or attention instead of money, which is what makes her proposition so interesting. While every business has slightly mixed motives, those companies that we pay live and die by how they serve the customer. In contrast, the businesses we are paying with attention or data are conflicted. We are their customers, but we are also their products, ultimately resold to others. We are unlikely to stop loving free stuff. But we always pay in the end—and it is worth asking how.
Perhaps we are headed toward a world where companies like Facebook would have to show customers (1) how much data they actually have about the person and (2) what that data is worth. But, I imagine the corporations would like to avoid this because it is better if the user is unaware and shares all sorts of things. And what would it take for customers to demand such transparency or do we simply like the allure of Facebook and credit cards and others products too much to pull back the curtain?
Is it going too far to suggest that personal data is the most important asset individuals will have in the future?