Starbucks as a symbol of neighborhood or community success, closing locations edition

Starbucks recently announced they will close some locations:

Photo by Well Naves on Pexels.com

While Starbucks has yet to disclose the total number of closings or the specific locations, Niccol said in his open letter that the company would end the fiscal year with nearly 18,300 stores in North America, which is down from 18,734 at the end of the third quarter, according to financial filings.

This is national news but it also has local ramifications. For several decades, having a Starbucks in a neighborhood or community signals some level of local success. Starbucks does not locate just anywhere – even with over 18,000 locations in North America – and each location hints at the potential local customers who purchase coffee and other goods. And closing locations also involves local jobs.

Workers rallied Thursday at the Starbuck’s store at Clark Street and Ridge Avenue in Chicago’s Edgewater neighborhood, one of the locations targeted for closure, according to the union. The store is set to work its coffee grinders and espresso machines for the last time Saturday…

On a crisp and sunny fall Saturday morning, a few customers filtered into the Glencoe Starbucks to get their last coffee at their local shop, and to say their goodbyes to the baristas. The store was set to close for good that evening. The store employees will find out Sunday if they’ve been transferred to another store or laid off, a barista said while whipping up a coffee.

Even as the number of store closings appears to be relatively small – perhaps several hundred out of more than 18,000 – it will be interesting to see how local communities are affected. If a Starbucks closes in a city neighborhood or in a suburb, does this then mean a loss of status or hint at decline? Some of this might depend on what goes into where the Starbucks was located. Will another national chain move in? Could a local business fill the gap? Will whatever ends up there provide the same status and tax revenue?

On the other hand, some people have concerns about Starbucks. It is a national brand and some prefer to see local businesses do well. Starbucks can be viewed as part of gentrification, changes to communities that displace long-term residents in favor of new residents with more resources and new expectations. A closed Starbucks presents a new opportunity.

Five or ten years from now, following up on these closed locations could provide a look at the brand and communities. Where are they expanding, where are they leaving? If they continue to move to drive-thru locations, how does this affect places?

A sociologist against the idea of closure

Via BigThink.com, I stumbled across a sociologist making an interesting argument: “closure” is a cultural construction. This sounds both controversial and fascinating as it draws attention to a topic that we don’t think much about: how to grieve and deal with loss as individuals and, perhaps more interesting for sociologists, as a culture.

Two quick thoughts:
1. I would guess Berns argues that closure is more of a cultural development than an actual experience a person has and is emblematic of a therapeutic American culture that emphasizes “moving on.” But I’ll have to read the book to find out. Developing personal or collective memories about traumatic events can be interesting topics to study, as the growing field of the sociology of disasters illustrates.

2. Looking at the blog that accompanies the book, I wonder how much demand Berns will be in with the upcoming September 11th memorials. On one hand, some could find her take on grief to be reassuring and needed. On the other hand, some might be angry. If she does become part of the media circus surrounding the commemorative, I hope she can push a sociological perspective on the proceedings.