I’ve watched many sporting events in my lifetime. National broadcasts of the major four sports are somewhat different than local broadcasts: because they are for a wider audience and because they are more neutral, they emphasize broader plot lines. I believe these national broadcasters try to cast themselves as keepers of the collective understanding of their particular sports. There are three primary components to retelling and producing this collective memory: an emphasis on history, overcoming hardship, and continuity across networks.

The most obvious way this happens is through the historical overview. The common plot line: “this is not just a single game. This is another match-up in a long and engrossing history. You the viewer should pay more attention because you could be seeing history tonight.” There are often flashbacks to games or championships decades ago like Joe Namath guaranteeing a win in Super Bowl III. This history can be fun, particularly if considering how modern stars would fit in an older era or vice versa or reliving some emotional or breathtaking moments. Of course, these historical overviews and comparisons may have nothing to do with the current team but they imbue the current game with a sense of meaning. This can quickly turn into unnecessary sentimentalizing.

The emphasis is typically on how the teams involved have overcome hardship. These narratives like nothing better than the team that has risen from the pits of the league to be on top. Teams that have received this treatment in recent: the Tampa Bay Rays, the Chicago Blackhawks, the New Orleans Saints, the Boston Celtics. This return to the top is cast in heroic terms as players and coaches successfully battled all the odds. This heroism can be over the top and result in the sportscasters making hyperbolic claims about the power of sports. Returning to the New Orleans Saints: there is no doubt the team overcame difficulties but to suggest the team has been vital in helping to revive the city after Hurricane Katrina is a much more difficult argument to prove.

It is remarkable to see how consistent these messages can be across networks and broadcasters. It is like they have a common storyline vault that they all share and tweak a little bit in each broadcast. If you watch enough national broadcasts, you have heard all the main stories: how remarkable so and so is, how this franchise has survived or has had difficulty winning the big game, how great the hustle of the role player is. Part of the problem with this is it leads to blandness – who has new insights? Why not focus more on the game at hand? They also may be repeating hard to prove stories: is Mariano Rivera really key to the success of the Yankees (even as statistics suggest closers are not as valuable as other position players)

With these tactics, national broadcasts build a collective understanding of each sport. This understanding is difficult to reverse or steer in a new direction.