Tag Archives: consumerism

Black Friday as people watching paradise

Posted on by

Even if shopping for big ticket items on Black Friday does not sound like your idea of fun, why not go out just to do some people watching? One person from Wisconsin with a sociology degree suggests this very idea:

Count Carly Simon, 26, of Racine, in the second group. Simon, a graduate student, said she, her two children and her sister, Jessie Baker, start at Target, 5300 Durand Ave.

Always integrated into their plans are getting Simon’s daughters new Christmas outfits and holiday haircuts – and they love it.

“It’s like their makeover day,” Simon said.

For Simon, who has a sociology degree, Black Friday’s main attraction is people-watching. “I joked that I would do my master’s thesis on that,” she said.

What she sees in fellow Black Friday shoppers is “not only their holiday excitement, but that they’re so driven. People don’t act like they’d act normally.”

She added, “You’re dealing with group think and you’re dealing with money; those two things are driving forces in large groups.”

This student suggests “people don’t act like they’d act normally” on Black Friday, a description that could fit a lot of sociological work that tries to understand why people and groups do what they do.

If I had to pick several locations for observation on Black Friday, here is what I might suggest: Best Buy at its opening, Wal-Mart at its opening (though they are mixing this up with midnight hours this year), and a large mall relatively early in the morning, say 7 or 8 AM, to watch people scurry from store to store.

One scenario I would be interested in following up on: what happens to people who have waited for hours to get into a store like Best Buy only to find that they are the fourth person who wants the only three available special deals? How do people reconcile the time they put into this sort of excursion with the possibility that they won’t get what they really came for?

Is selling the naming rights to Chicago El stops annoying or cool because Apple is sponsoring a station?

Posted on by

The Red Line El stop at North and Clybourn may soon be the Apple Red Line stop. It is not named that yet but there is plenty of Apple already in the station:

???There’s reason to be grateful to Apple for the metamorphosis of this patch of Chicago. Apple has not only built a store more stylish than anything nearby, it has invested close to $4 million in the North/Clybourn station.

It’s the equivalent of mowing the neighbor’s weedy lawn — and paying the neighbor to let you.

Outside, the station has clean new brick, big new windows and a sleek new look, partly 1940s and entirely 2010.

The inside isn’t stylish, but it’s improved. Someone has scrubbed the red concrete floors, brushed red paint on the old railings, tried to wipe the grime from the escalator stairs.

And the Apple name is everywhere, except out front.

From the moment you push through the turnstile, Apple ads as bright as searchlights beam at you. Down in the tunnel, all the other ads are gone.

Apple expressed interest in calling it the Apple Red Line stop. The CTA, which is exploring the possibility of selling naming rights to its stations, said Apple would get the right of first refusal for this one.

A further sign that corporate America is taking over or a clever revenue generating trick from the city of Chicago?

Wanting to fit in leads to interesting behavior

Posted on by

A new study in the Journal of Consumer Research finds that people are willing to alter their behavior in a quest to try to fit in:

“Social exclusion is a very painful experience, which makes it a strong motivator,” explains Tyler Stillman, a visiting sociology professor at Southern Utah University, who is one of the study’s co-authors.

In one experiment, researchers paired study participants with a partner who left midway through the study. Some of the participants believed their partners left because they didn’t like them — and those people were more easily talked into buying a silly school spirit trinket. In another study, people who felt excluded were more likely to say they were willing to try cocaine. Researchers say their findings could have real-life implications.

Interesting results. If these results are all based on lab experiments, how much more willing would people be to change their behavior to fit in when confronted with real people?

I would be curious to find if the study looked at different age groups. If lab experiments were only conducted with undergraduate students, might the results change if the same experiments were done with older adults?

The new American normal: pursuing an enriched social life rather than spending

Posted on by

Sociologist Amitai Etzoni argues that Americans have reached a point where from this point on they may choose to enhance their social lives rather than consume:

The Great Recession provides a golden opportunity to test Maslow’s prescription. As most everybody has read by now, we lived beyond our means for decades, and we borrowed about all we could from overseas and indebted our children. It’s payback time.

There is no way on earth Americans over the next decade will continue to experience the kind of increases in income, and hence standards of living, we have seen since World War II. The question is if they will respond in anger — or benefit, by dedicating themselves, once their basic needs are sated, to spending more time with each other, their children, in social activities and cultural pursuits.

Polls suggest that large numbers are ready.

As Etzioni notes at the end of this piece, the real test of these opinions will come once the economy recovers. If people have more income and disposable income, will they return to their consumerist ways?

But perhaps these attitudes will lead to something different: a society that no longer desires or tries to attain explosive growth periods. Perhaps the true non-consumerist society will be content with slow but consistent growth.

Measuring Presidential popularity with merchandise

Posted on by

There are traditional ways to measure Presidential popularity: polls that in some way measure approval or disapproval. Here is another possible way: sales of Presidential merchandise.

I’ve always wondered why Presidents or other political officials allow such merchandizing using their figures and words in order to make money. Perhaps it is simply publicity (even if it is in opposition to them). Or perhaps they don’t want to appear to be the politicians who cracks down on such things. Or perhaps by running for or entering public office, there is a tacit understanding that they are now in the public eye and can be used for money-making purposes.

And what does it mean culturally to reduce any politician to a piece of merchandise?

Pastors as entertainers vs. helping people grow spiritually

Posted on by

In an op-ed in the New York Times, G. Jeffrey MacDonald argues that part of the reason clergy are so burned out is that expectations from parishioners have changed:

The pastoral vocation is to help people grow spiritually, resist their lowest impulses and adopt higher, more compassionate ways. But churchgoers increasingly want pastors to soothe and entertain them. It’s apparent in the theater-style seating and giant projection screens in churches and in mission trips that involve more sightseeing than listening to the local people.

As a result, pastors are constantly forced to choose, as they work through congregants’ daily wish lists in their e-mail and voice mail, between paths of personal integrity and those that portend greater job security. As religion becomes a consumer experience, the clergy become more unhappy and unhealthy…

In this transformation, clergy have seen their job descriptions rewritten. They’re no longer expected to offer moral counsel in pastoral care sessions or to deliver sermons that make the comfortable uneasy. Church leaders who continue such ministerial traditions pay dearly.

Even as MacDonald suggests there is a large trend toward more consumerist church experiences, he does not mention how pastors might have fed into this or gone along with this. If he doesn’t think pastors have gone along with this, then perhaps the issue is that congregations have taken more control over local churches and demand things like video screens over protests from clergy. If he does think pastors have gone along with this, why did they do so?

I would be curious to hear how MacDonald would change the situation: should change come from pastors, the congregations, both, somewhere else? Is it a matter of the church giving in to cultural pressures?