A new book looks at how buses could become more viable transportation options. From the author of the book:
One of the statistics that is telling in the book is that when you look at bus ridership in a place like Germany, the people who ride the bus have the same median income as the average German. In the U.S., they’re much poorer. At the same time, it’s not a service that actually serves low-income people well at all. So is it really for them? It’s really a system for people who don’t have alternatives…
One of the biggest omissions from federal policy is that federal transportation programs are almost always about building things. But the biggest problem [with public transit] in most cities is that we don’t run enough service. You could use federal transportation funding to buy a bus, or stripe a bus lane, but you can’t use it to hire a bus operator, or dispatchers, or people who are planning bus priority projects. In the book, I write about this really bizarre set of affairs in the  stimulus package, where cities all over the country were using federal stimulus dollars to buy buses. At the same time, they had to lay off all of their bus operators. That’s not really doing anything to further equity for people on the ground…
There’s a cycle between culture and reality. We design bus systems that are really inconvenient, and that only people without great alternatives will use, and that colors how decision makers think about who bus riders are. And that’s really important to disrupt.
One of the promising things you see in places that are improving bus service is how quickly it can turn around. You just provide more service in a route, and upgrade the shelters, and you see ridership increasing. We have this terrible conception of the so-called captive rider in transportation planning, when all the actual data shows that basically everyone has choices, and sometimes those choices can be pretty inconvenient, like having to get a ride with your friends, or having to walk four miles to work. Transit service can always deteriorate to the point that people are going to choose something else. But as you make bus service better, more and more people start gravitating towards it. It’s a very natural thing.
The discussion hints at a related issue: there has to be enough bus service to be attractive but getting people to ride the bus in the first place is difficult when driving a car is a culturally preferred option as well as the option that best suits the existing infrastructure. How many local governments are willing to stick with busing even when it might not be successful at first? Furthermore, would increases in service be accompanied by changes in development policy that would seek to create housing and jobs along bus transit corridors?
Reading the full discussion, it does seem it might not be too difficult to revive bus transit in big cities. On the other hand, bus transit is a hard sell in many American communities and a long-term commitment from all levels might be needed before significant change occurs.