Tag Archives: crying

McMansions and McVulnerabilities

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The Mc- prefix continues to live on in analysis of American life. As a recent example, here is a description of “McVulnerability” found in social media videos of crying and sadness:

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The weepy confessions are, ostensibly, gestures toward intimacy. They’re meant to inspire empathy, to reassure viewers that influencers are just like them. But in fact, they’re exercises in what I’ve come to call “McVulnerability,” a synthetic version of vulnerability akin to fast food: mass-produced, easily accessible, sometimes tasty, but lacking in sustenance. True vulnerability can foster emotional closeness. McVulnerability offers only an illusion of it. And just as choosing fast food in favor of more nutritious options can, over time, result in harmful outcomes, consuming “fast vulnerability” instead of engaging in bona fide human interaction can send people down an emotionally unhealthy path…

McVulnerability is perhaps an inevitable outcome of what the sociologist Eva Illouz identifies as a modern-day landscape of “emotional capitalism.” “Never has the private self been so publicly performed and harnessed to the discourses and values of the economic and political spheres,” Illouz writes in her book Cold Intimacies. Emotional capitalism has “realigned emotional cultures, making the economic self emotional and emotions more closely harnessed to instrumental action.” That is, not only does emotionality sell goods, but emotions themselves have also become commodities…

McVulnerability, from whichever angle you look at it, is the opposite of generous. It doesn’t require risk. It may pretend to give, but ultimately, it takes. And it leaves most of its consumers hungry for what they’re craving: human connection—the real thing.

The “Mc-” prefix makes sense given the popularity of McDonald’s. The way the term is deployed above seems similar to how the term McMansion has been used for several decades. McVulnerability is a pale substitute for true vulnerability. It is vulnerability in a popular and commodified form.

But can the term stick? It may depend on the popularity of such viral videos. Do they have staying power or will they be gone to be replaced by other trending videos? Will this pattern last for years? Or there might be other terms that describe these videos. Or the critique may not stick – what if most watchers see the emotional expressions as real and valuable? If such expressions become the new normal, perhaps McVulnerability is here to stay.

We’ll have to wait and see. McDonald’s will go on and plenty of other mass produced products and experiences will come along. Which ones will live on in “Mc-” infamy?

Negative emotions in the workplace

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A recent Time magazine piece discusses the role, or lack of a role, of negative emotions in the workplace:

In the binary shorthand we use to compartmentalize modern life, we think of home as the realm of emotion and work as the place where rationality rules — a tidy distinction that crumbles in the face of experience. As management scholar Blake Ashforth has written, it is a “convenient fiction that organizations are cool arenas for dispassionate thought and action.” In fact, in the workplace we are bombarded by emotions — our own and everyone else’s. Neuroscientists have demonstrated over and over in empirical ways just how integral emotion is in all aspects of our lives, including our work. But since companies have generally avoided the subject, there are no clear protocols about emotional expression in the office.

The only instance in which we acknowledge emotion is when doing so is seen as obviously beneficial, both personally and professionally…

But we’re still largely clueless about how to display and react to more commonplace emotions such as anger, fear and anxiety, so we handicap ourselves, trying to check our human side at the office door.

As the last paragraph of the article suggests, not being able to express these emotions leaves employees as less than human. It is one thing to be able to act professional or courteous in the workplace but another to suggest that people have to bottle emotions that we all have from time to time. In high stress environments where the personal identity of employees is often closely tied to job performance, negative emotions are bound to come up.

This reminds me of Arlie Hochschild’s concept of “emotion work.” While there are certain professions that require a public performance of cheerfulness (such as a flight attendant or waitress), this article suggests that most employees have to do some form of this. Just as Hochschild suggests, this is also a gendered issue: women are judged differently when expressing emotion.

So how could companies allow employees to express these emotions in positive ways?