Thinking about “The Language of Houses”

A review of the new book The Language of Houses summarizes what American houses have to say:

Lurie serves as able guide on an opening overview of basic architectural themes: style, scale, materials. Concepts such as formal and informal, open and shut, darkness and light, as well as the influences of foreign and regional idioms, become the building blocks on which she proceeds into her discussion of dwellings. We learn that the simple, unadorned, home intended to convey “green” values, often uses “old bricks and boards that in fact cost more than new ones,” while a suburban McMansion’s pricey entrance is coupled with cheap siding and exposed ductwork out back. She chronicles the evolution of the Colonial meeting house into Gothic worship sites that are mini-theaters with their raised altars, lavish pipe organs, and stage lighting. Gender differences abound: In homes and offices, men prefer what she calls “prospects”; women, “refuge.”

Lurie’s most interesting material limns trends and their policy implications. “The average new home size in the United States was 2,673 square feet in 2011, up from 1,400 square feet in 1970 and a mere 983 square feet in 1950,” she writes. “Meanwhile, though the average size of the American family has been shrinking, the size of individuals has increased.” Has modern architecture contributed to obesity with its elevators and elevated temperatures, she asks? Or this: Second homes often depart in style, décor, and locale from first homes, suggesting an inner void in our everyday lives for which we seek restitution on the weekends.

“[U]nattractive, cheap, badly designed buildings appear to have a negative effect on both mood and morals,” Lurie writes. Rundown and crowded dwellings communicate danger and neglect. Despite these seemingly obvious truths, Lurie informs us, many public buildings are designed intentionally to resist what one sociologist calls “human imprint.” These — prisons, public housing projects, factories and some offices — have few windows or doors, uniform design, and high security. To the list one might add: big-box stores, public schools, fast-food chain restaurants, airports, and low-budget subway stations. As a category, these instances of “hard architecture” occasion “anxiety, irritation and the (sometimes unconscious) wish to leave. Eventually, those who cannot get out will become restless and angry, or passive, withdrawn, and numb.”

Lurie maintains a light touch with such damning observations. But if we take them seriously, it would seem that the funding and design awards for spaces where large percentages of the population spend most of their waking hours demand greater vigilance on the part of urban planners.

Sounds like it has potential: built environments have the ability to influence social behavior. At the same time, the review suggests there isn’t much data to back up these observations and linking the direct effects of environments to behaviors is more difficult.

Perhaps the bigger issue overall is an American culture that tends to privilege efficiency, leading to clunky houses and buildings that function just fine but don’t offer as much in the way of customization and beauty. If the goal is to get a house that offers value and more space for the money, then considerations like quality materials and creating a good fit between the owners and the house matter less.

Efficiency the reason we have the telephone button layout we have today

Bell Labs made a number of important discoveries decades ago including making the choice of how telephone buttons should be laid out:

This layout is so standardized that we barely think about it. But it was, in the 1950s, the result of a good deal of strategizing and testing on the part of people at Bell Labs. Numberphile has dug up an amazing paper — published in the July 1960 issue of “The Bell System Technical Journal” — that details the various alternative designs the Bell engineers considered. Among them: “the staircase” (II-B in the image above), “the ten-pin” (III-B, reminiscent of bowling-pin configurations), “the rainbow” (II-C), and various other versions that mimicked the circular logic of the existing dialing technology: the rotary.

Everything was on the table for the layout of the ten buttons; the researchers’ only objective was to find the configuration that would be as user-friendly, and efficient, as possible. So they ran tests. They experimented. They sought input. They briefly considered a layout that mimicked a cross.

And in the end, though, Numberphile’s Sarah Wiseman notes, it became a run-off between the traditional calculator layout and the telephone layout we know today. And the victory was a matter of efficiency. “They did compare the telephone layout and the calculator layout,” she says, “and they found the calculator layout was slower.”

It is interesting that they searched for what was most efficient. This is not surprising; telephones are pieces of technology and the user is likely to want to dial the number as quickly as possible so they can get on with the phone call. But, efficiency isn’t necessarily everything. Imagine Steve Jobs and Apple, an organization known for their designs, made this initial choice: would they have chosen something more elegant or would they have selected efficiency as well? It is a small thing yet it hints at George Ritzer’s McDonaldization thesis where efficient and rational approaches tend to win out in our world.

A side note: Bell Labs should be better known in the United States for their role in developing new technologies.

Multiplicity of Illinois governments just symptomatic of American government overall?

Whet Moser at the 312 Blog links Illinois’ long-standing issue of having lots of government bodies with how government works at the national level:

Yesterday I went on CNBC to talk with Rick Santelli about the unusually large number of governments (not just cities and counties and townships, but school districts and mosquito abatement districts and whatnot) the state of Illinois has. It’s a lot—more than any other state, including states with bigger populations and more square mileage. I wrote about this awhile ago; the BGA did a report last year; it’s been a political issue for awhile, one that both Kirk Dillard and Pat Quinn have floated…

It’s not big government; it’s kludge government. I loved this passage from Teles (emphasis mine):

Conservatives over the last few years have increasingly claimed that America is, in Hayek’s terms, on the road to serfdom. This is ridiculous, for it ascribes vastly greater coherence to American government than we have ever achieved. If anything, we have arrived at a form of government with no ideological justification whatsoever…

This comes from Suzanne Mettler’s “submerged state” thesis. It’s a kludge in action: keeping the political system functioning by burying the actual actions of government under a confusing web of laws. And the greater the number of laws, the more nooks and crannies for the “kludge industry” to embed itself: “having pulled the fundamental knowledge needed for government out of the state and into the private sector, thus becomes nearly indispensable.”

This argument could provide a way between the current debate about whether to have a big or limited federal government: let’s just make sure the system actually works rather than burying itself under a blizzard of rules and exceptions that few people can fully understand. Both small and big government can be run poorly or in less efficient ways.

This also provides good insight into the nature of complex social systems. When institutions become larger and larger (and don’t forget American government today is setting policy for over 300 million people), it is really hard to keep things simple. This reminds me of Max Weber’s warnings one hundred years ago about the threats of bureaucracy. While such systems might be the best way to deal with complex problems on a broad scale, they can become bloated and reified. Weber was pessimistic about the options but the fate of modern nation states like the United States might just depend on being able to cut through some of the complicated structures.

90 days to the world’s tallest building

Having the world’s tallest building is a status symbol in itself but here is another aspect of this race: how quickly can the tallest building be constructed? One Chinese company says it has it done to a 90 day process:

Broad Sustainable Building Corporation will lay the foundation for their “Sky City” project this month. The company, famous for building tall buildings in ridiculously short time spans, plans to construct a 220-story skyscraper in 90 days, with construction starting in January and finishing in March. Sky City, if successful, will be 10 meters higher than the current tallest skyscraper, the Burj Khalifa in Dubai.

How do they plan on doing it? BSB eschews architectural beauty for simplicity. Their building are tall and block-y. They essentially make buildings out of lego blocks, but in real life. The National Post has a nice graph explaining how they plan on achieving their 90 day goal. “Traditional construction is chaotic,” BSB chairman Zhang Yue recently told Wired magazine. “We took construction and moved it into the factory.” BSB prepares the pieces offsite and then brings everything together so it slides in easily when construction begins, exactly like Lego blocks. By breaking everything down into simple blocks piled on top of one another, it allows them to build at an amazing pace — their goal for Sky City is 5 stories a day.

The quick process may be more impressive than the height of the building. Constructing a skyscraper requires a large amount of workers and resources and this company has streamlined the process. I don’t know if this exactly applies to this situation but it sounds like skyscraper by assembly line.

I wonder if there are any downsides to quick construction. Less time for quality control? More work is done off-site which has a negative impact elsewhere? Based on the description above, perhaps the architecture and design suffers the most: only certain kinds of modules, shaped like “Lego blocks,” can be put together quickly.

Fuel efficiency = bankrupt highways?

Brian hit the issue almost a year ago, but Jordan Weissmann at the Atlantic recently re-focused attention on the problem of funding U.S. highways with fuel taxes:

Since back in the Eisenhower era, the federal government has maintained a Highway Trust Fund, paid for mostly by taxes on fuel, that helps cover the repair and construction of our country’s roads, bridges, and mass transit. The idea was that drivers themselves should bear some of the cost the roads they used. Unfortunately, Congress hasn’t raised the gas tax since 1993. Since then, inflation has eaten away at least a third of its value…[and] two new challenges [have] emerged. First, Americans started caring about the fuel efficiency again, as skyrocketing oil prices ended the era of gas-guzzling SUVs. Then the recession struck, and penny-pinching drivers logged fewer miles to save on gas.

The upshot, of course, is that

less money is flowing into the Highway Trust Fund, which is now facing potential insolvency in 2013, according to the Congressional Budget Office.

I guess it’s good that fuel efficiency gains are having an impact?  (Ah, unintended consequences.)  Looks like we’re headed into a world where cars will have to start paying by the mile–or the highways are going to get a lot worse.

The sociological department at Ford

I stumbled across an interesting piece of information the other day: Henry Ford established a sociological department at his company in 1913. Here are some interesting tidbits about the short-lived department culled from some varied sources:

From a University of Michigan website:

The Sociological Department of the Ford Motor Company was organized in March, 1913, and oversaw a broad array of social benefits for Ford employees, including assistance in living in well-maintained single-family homes as opposed to small apartments. After the announcement of the Five Dollar Day in 1914, the Sociological Department was responsible for determining if employees’ personal lives and personal habits made them eligible for the full wage. This phase of the Department’s activities terminated with the reorganization of the company in 1920.

From a blogger:

On January 5 1914, Ford announced the revolutionary five-dollar, eight-hour day:

What the company announced was not a plan to pay workers an hourly rate equivalent to five dollars a day. Instead, the company announced a plan to allow the workers to share in the company profits at a rate that promised five dollars a day … The five-dollar profit sharing plan was designed by the company to include only those who were ‘worthy’ and who would ‘not debauch the additional money he receives’.

The Sociological Department, under the leadership of the Reverend Samuel S. Marquis, was put in charge of administering the programme and investigating the home lives of workers: “investigators from the Sociological Department visited workers’ homes and suggested ways to achieve the company’s standards for ‘better morals,’ sanitary living conditions, and ‘habits of thrift and saving’.”…

Inspired by welfare capitalism, Ford’s “philosophy adopted a paternalistic attitude toward workers that, in Ford’s case, was rooted in the Protestant work ethic. Ford believed in it and wanted his employees to adopt it…” And Ford’s social standards reached far beyond the confines of work-life. The PBS film Demon Rum documents the Sociological Department’s efforts to “end the working man’s drinking habit” and how the “success of the small program led to a national prohibition campaign.”

-A 2004 article in American Culture titled “Ford’s Sociology Department and the Americanization Campaign and the Manufacture of Popular Culture Among Assembly Line Workers.”

A two-day lesson for (high school?) students on the topic.

I am not surprised by Ford’s actions: there was a lot of pressure at the time to improve efficiency and a number of companies tried other tactics we might consider paternalistic today (example: the Pullman town which is now part of Chicago).

I am also reminded about the changed role of sociology. Ford seems to have viewed sociology as a means of “social engineering” or enforcing particular ways of living. This involved very strong value judgments and a lot of company control over workers. I imagine this would make most, if not all, sociologists today very nervous.

“Mandatory energy star ratings” for Australian houses

I’ve asked before whether McMansions can ever be green. Australia is proposing energy star ratings for homes and such regulations would especially affect McMansions:

The Federal Government aims to introduce, by as soon as next year, mandatory energy star ratings for homes being sold or rented out…

Housing experts said most McMansions would score very poorly on the ratings system, which would be similar to the methodology used to identify the energy efficiency of whitegoods…

There are significant financial implications for owners of these homes – and most older dwellings which are also likely to rate lowly.

Owners would need to either spend up on going green or face the prospect of a lower sale price.

This is one way to push homeowners to improve the efficiency of their homes. This isn’t terribly surprising considering that many consumer goods or appliances these days are rated along these grounds (from electricity cost to miles per gallon). But at the same time, I can’t imagine these sorts of regulations being instituted in the United States anytime soon unless it was solely limited to new construction.

The slow death of Christmas cards?

One of the traditional objects of the Christmas season, the Christmas card, is on the decline:

After experiencing slowing growth since 2005, Christmas card sales declined in 2009. While the drop was slight, 0.4 percent, according to research firm Mintel International Group, evidence is building that the next generation of correspondents is unlikely to carry on the tradition with the same devotion as their parents.

The rise of social networking, smart phones and Apple iPads is changing the way friends and family stay in touch, diminishing the Christmas card’s long-standing role as the annual social bulletin…

Americans sent more than 1.8 billion Christmas cards through the mail last year, according to greeting card industry statistics. That figure is expected to drop to 1.5 billion this holiday season.

This shouldn’t be too surprising. Compared to other forms of communication, the Christmas card takes time and money. Interestingly, the same story says the Christmas card was born out of an interest in saving time:

A British businessman is credited with creating the Christmas card in 1843 — as a way to save time. Too busy to write a personal holiday greeting, Henry Cole hired a well-known London artist to design a card he could send to all his acquaintances, according to a version of the story recounted by greeting card maker Hallmark Cards Inc. Louis Prang, a German immigrant, is said to have brought the Christmas card tradition to America in 1875, printing a card depicting Killarney roses and the words Merry Christmas.

Some of my thoughts about this tradition that may die a slow death:

1. I’ve always enjoyed getting and reading Christmas cards (and the letters within). It is the one time a year you can count on getting mail and updates about people’s lives.

2. Many of the letters that are included in the cards are just fascinating. The typical one reads something like this: “We all had a great year, Son #1 did amazing things, Son #2 was comparable, and Daughter #1 is only 7 years old but is setting the world on fire!” On the whole, the letters are upbeat and tend to produce the image of “the perfect family.” And if they are Christians, there might be a paragraph or two at the end (or perhaps a verse printed in the card or at the top or bottom of the letter) about bringing the focus back around from their wonderful family to “the real reason for the season.”

2a. Perhaps I am too cynical about these cards. But on the whole, it seems like an exercise in taking a few moments to paint a particular image of one’s family.

2b. Perhaps this is exemplified best by the picture card, the one that puts the family in some sort of Christmas pose.

3. Even with the general tone of such letters, it does suggest someone has put some time into it. The idea that a card or letter (even though most of these letters are typed) is more meaningful than a Facebook post makes sense to me. But maybe this is just nostalgia talking and if the original cards were just a quest for efficiency, perhaps Christmas cards are just another symbol of the efficient modern culture.