Tag Archives: Ikea

Putting together the “IKEA house”

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Popular Mechanics looks at how the new prefab “IKEA house” was designed:

Russell started Ideabox in Salem, Ore., more than six years ago, but he suddenly gained a following—thousands and thousands of emails in just a few days—when he unveiled the first-ever Ikea-inspired prefab home at a Portland home show last week. Contrary to what you may have read in the blogosphere, the Aktiv house isn’t actually from Ikea, sanctioned by Ikea, or in any way sold through Ikea. However, the folks at the local Ikea in Portland certainly played a major role in coupling Russell’s love of small-space prefab buildings with Ikea’s design-savvy, space-saving systems. The collaboration yielded a home filled entirely with Ikea products.

As generations of cramped apartment-dwellers can attest, part of the Ikea allure (besides the fact that its furnishings are cheap and pack flat) is that the broad range of design options lets you get the most out of a small space. For example, Russell says, the variety of Ikea kitchen options gives customers design flexibility and the ability to mix and match Ikea products in the space, choosing for both style and cost. He designed the 745-square-foot one-bedroom, one-bathroom home around specific Ikea components, and the designers from the local Portland store worked directly with Ideabox to ensure the builders had all the parts they needed (there was no room for the frustration of a missing bolt on a commercial-scale project). In all, he says, building an Aktiv will cost about $86,500…

The major difference comes in the delivery of the home, forcing designers to engineer the structure for travel. “When you are picking up the house and driving it down the freeway, sheer loads are very important,” Russell says. Thus, the house, just like a car, must be built with as unified a body construction as possible, ensuring that the home stays together in the face of winds on the highway, or transfers from the production shop to the truck or from the truck to the foundation. “There is a little more stealth factor,” Russell says about the sleekness of the design.

Once the home gets delivered and is safely resting on the foundation, it is as close to a “plug-and-play” model as possible, requiring only hookups to the water, power, and sewer connection points, since all the wiring and plumbing was already done in the production facility. From there, the customer is free to walk into their new Aktiv space.

The house looks decent enough and I’m sure the connection to IKEA will attract many. However, I wonder who would buy this: as some of the commenters have suggested, is this basically a fancier mobile home?

In some ways, I think this house isn’t innovative enough. A couple of thoughts:

1. What about having a neighborhood of these? How would that look and would people want to live there?

2. Can it be expanded or is this the one-bedroom for the living alone culture?

3. I’ve always been really intrigued by the 250 square foot living spaces that are featured in the IKEA stores. Why not work with a really small space (and you don’t have to go to the really small size of a tiny house) and be more innovative?

4. People can already buy smaller homes from a variety of sources – for example, you can buy the materials for a 1,471 square foot home from Menards (from the most recent weekly ad):

Granted, you still have to put the home together and it doesn’t have the IKEA name but the Copeland does have two floors and three bedrooms. So why go for the IKEA house?

h/t Instapundit

IKEA neighborhood to be built in London

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IKEA is planning to build a sizeable east London neighborhood in the next few years:

The new district, Strand East, will include 1,200 homes, of which about 40 percent will have three or more bedrooms. Strand East will also have a 350-room Courtyard by Marriott hotel, 480,000 square feet of offices, shops, cafes, restaurants, a school, a nursery, and a health-care facility, allowing residents to accomplish daily errands and needs without having to drive.

The 26-acre neighborhood-in-progress is being designed to include car-free pedestrian zones, courtyards and landscaped grounds, while the planned underground parking means vehicles will be stowed tidily out of sight. The parcel is bordered on two of three sides by waterways, so the community might take on a Venice-like feel, with a water taxi service, a floating cocktail bar, and moorings that will be available for residents’ use…

Although some planning approvals are pending, construction is planned to begin in 2013 — after the Olympics — and is expected to take about five years. However, one section, Dane’s Yard (pictured at top) has been approved. It will feature a 40-meter-high (131-foot) illuminated sculpture in its public square, and a Grayson’s restaurant that will focus on ethically and locally sourced foods. It will also retain renovated versions of some of the historic buildings.

“We will turn it around for sure,” says Müller. “Not being arrogant, but for sure it will be a new hotspot in London.”

This isn’t IKEA’s first time pursuing something like this: the article suggests they have had “similar developments in Poland, the Baltics and Romania.” It is too bad the article doesn’t tell us more about those projects.

The redevelopment project itself doesn’t sound too startling; it sounds like they want to create a new vibrant neighborhood that will take advantage of some of the settings for the site which includes water access. What I assume will catch people’s attention is that the development company is part of IKEA. Does this immediately change the perceptions about the project? Compare this to Celebration, Florida – is it better or worse to have IKEA versus Disney build a neighborhood/town? How involved will IKEA be with the neighborhood after the neighborhood is constructed? What would happen if other retail companies, say Target or Walmart or Costco, decided to build neighborhoods?

I wonder how many jokes could be made about this. Do residents have to assemble their own homes out of a box? Will the design all be Scandinavian minimalism…?

Assembling your own furniture benefits you through “the Ikea effect”

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Ikea may be able to have lower prices because consumers have to put together their own furniture but there could be another benefit as well for consumers: they will value their assembled purchased product more.

“When labor leads to love,” a paper in the Journal of Consumer Psychology experimentally tests “the Ikea effect” that leads to people valuing things that they assemble, customize or build themselves more highly than premade, finished goods. We’ve all heard the story of how cake-mixes didn’t sell until they were reformulated to require the “cook” to stir in a fresh egg, but most of what we know about this effect is marketing lore, not research. It’s fascinating stuff.

The abstract of the paper:

In four studies in which consumers assembled IKEA boxes, folded origami, and built sets of Legos, we demonstrate and investigate boundary conditions for the IKEA effect—the increase in valuation of self-made products. Participants saw their amateurish creations as similar in value to experts’ creations, and expected others to share their opinions. We show that labor leads to love only when labor results in successful completion of tasks; when participants built and then destroyed their creations, or failed to complete them, the IKEA effect dissipated. Finally, we show that labor increases valuation for both “do-it-yourselfers” and novices.

I suspected there may not be much positive effect when the consumer can’t assemble their purchase.

While this is interesting in itself, it leads me to another question: were companies like Ikea and others aware of this effect and therefore required assembly for more items so that consumers would have more positive feelings for certain products?