If Steve Jobs is grouchy in his email responses, why even bother responding?

This is an interesting story: a journalism student tried to contact Apple public relations as part of an assignment and ends up getting an unhelpful response from Steve Jobs. After Apple PR didn’t respond to the student, she emailed Steve Jobs. Jobs responded but ended with this message: “Our goals do not include helping you get a good grade. Sorry.”

But it gets more interesting: Jobs apparently has a history of similar responses to others who email him. A few questions follow:

1. How many emails does Steve Jobs read a day?

2. If his responses draw comments about his “grouchy side,” why even bother responding to emails like this? How can this help Apple at all?