Businessweek: “Death of the McMansion has been greatly exaggerated”

Even in a down housing market, the size of the average new house in the United States has not dropped much. In other words, the McMansion may not be dead yet.

Who says Americans have fallen out of love with McMansions? It’s true that the housing bust shaved a few square feet off the average size of new homes in the U.S. But new single-family homes built last year were still 49 percent bigger than those built in 1973, according to Census Bureau data.  And it’s worth remembering that family sizes have shrunk over that period.

The peak size for new homes was an average of 2,521 square feet in 2007. By 2010 it was down to 2,392. That statistic fed into a slew of stories about the “new frugality.” A survey of builders conducted in December 2010 by the National Association of Home Builders predicted that the shrinkage would continue, with the average getting down to 2,152 by 2015.

But then a funny thing happened. In 2011, according to the Census Bureau, the average ticked up a bit, to 2,480 square feet.

That’s partly because mortgages were so hard to get that only the well-to-do, who buy bigger houses, were able to buy new homes in 2011, according to Stephen Melman, the director of economic services for the National Association of Home Builders. But it could also be that the “new frugality” story was somewhat oversold.

A couple of thoughts:

1. This is why it helps to wait and have two kinds of data before making definitive pronouncements: longer-term data as well as a variety of housing measures. Year to year figures tell us something but we should be interested in larger trends. Additionally, if houses are about the same size but there are a lot fewer being built, this tells us something as well. Sometimes, trends are hard to see while we are in them.

2. Even if the size of new houses hasn’t dropped much, it could be that these new large homes look less like McMansions. The common definition of McMansion includes several factors: a large house (perhaps in a teardown setting) that is architecturally deficient and also tied to other concepts like sprawl and overconsumption. What if more of these new large houses are green? What if they are designed by architects and built to last?

Goodbye, McMansions with granite countertops; hello, pre-fab green homes with LEED ratings

Author Sheri Koones thinks the new housing trend is green homes:

The way Sheri Koones looks at it, the next real estate status symbol will be a minuscule heating bill.

“It’s the new bragging rights,” said Koones. “People used to brag, I have granite countertops. Today I think it’s going to be a lot more substantial to say, ‘I pay hardly anything for energy. I’m LEED Platinum” (a certification of residential energy conservation).

Granted, with the housing market still wounded, green construction is hardly likely to dominate cocktail-party chatter anytime soon. But Koones is mindful of our newfound economic sobriety. Declaring “the whole McMansion thing is over,” she’s become a champion of an unlikely-sounding candidate for the Next Big Thing: factory-built housing…

But she doesn’t mean like trailers. She means homes that aren’t constructed start-to-finish on someone’s lot, but largely in manufacturing facilities, sometimes on assembly lines. She’s become such an advocate of these processes that she’s out with her third coffee-table book on the subject.

There does seem to be a growing interest in green homes, partly for their earth-consciousness and partly because of an interest in reducing utility costs. However, I wonder about two things:

1. A granite countertop is a more obvious status symbol than “a minuscule heating bill.” So is a McMansion compared to a pre-fab green home. Of course, one can have less obvious status symbols but then the owner has to do more work talking it up and pointing it out to people. I suppose LEED homes could start displaying plaques or signs that highlight their green status. Plus, is the LEED rating of the pre-fab home enough to overcome people’s conceptions about pre-fab homes?

2. As I’ve wondered before, how do green homes compare in cost? Cutting down heating costs is good but there must be some cost to this up-front. What about resale value, particularly for a pre-fab home?

The return of the floating McMansion critique in Miami

I missed this the first time around in 2005 but it has returned to Miami: the “Inflatable Villa” continues to critique McMansions though it will no longer floating:

Seven years ago, Miami-based architect Luis Pons unveiled the “Fabulous Floating Inflatable Villa” at Art Basel 2005. Floating proudly offshore in Miami, the over-the-top, gargantuan inflated pavilion aimed to critique the McMansion culture of the day, arguing that the real estate bubble had caused Miamians to lose sight of detail and quality in the wake of blind excess and uninspired grandeur.

How things have changed in the real estate world in seven short years. Using the recession as inspiration, Pons will re-introduce The Inflatable Villa to Basel for the first time this year in a entirely new context.

“It’s the same piece, but the meaning has completely changed,” explained Pons. “It’s an analogy to represent the disparity between where we were in 2005 and where we are today.”

The structure will be placed in a vacant lot in the Design District, a site which was intended to be developed until the bursting real estate bubble of 2008 halted the project. The villa, only partially inflated, will be placed within rigid metal bar columns that were part of the original construction site, its fragility a tangible analogy to the rigid metal structure encasing it.

Perhaps it is less of a critique today and more of a triumphal return or a triumphal critique. To many, Pons was right in 2005; the McMansion simply couldn’t last, either financially or architecturally. Housing data in Miami would seem to support this changed perspective of the “Fabulous Floating Inflatable Villa.” Data from the Federal Reserve Bank of St. Louis shows “privately owned housing starts” were up quite a bit in 2005 and reached a reached a low in 2009. Miami was also hit hard by foreclosures during the economic crisis and foreclosure rates have still been high in recent years:

The rate of foreclosures in the greater Miami area declined in August to 16.42 percent of outstanding mortgages from 18.14 a year earlier, according to CoreLogic. The foreclosure rate is the percentage of mortgages in some stage of the foreclosure process.

The data firm said the rate of mortgages with delinquencies of 90 days or more in the Miami-Miami Beach-Kendall area also fell in August to 22.89 percent from 25.45 percent a year earlier.

Despite the continuing downward trend, Miami’s foreclosure rate in August remained far higher than the national rate of 3.35 percent of outstanding mortgages, the firm said. The area’s mortgage-delinquency rate was also far higher than the national average of 6.76 percent in August, CoreLogic said.

I wonder if this suggests that while McMansion construction may be down in the United States compared to a peak 6-8 years ago, the market for art critiquing McMansions hasn’t yet peaked.

Argument: McMansions contribute to excessive American pride, sin

Here is a post-election argument that McMansions fed into the problem of American pride:

But along with all of the goods we manufactured and skyscrapers we erected, we cultivated immense pride—a pride that overfocused us on the material rather than the spiritual aspects of prosperity (to do for others) and freedom (to live for others) and military might (to defend ourselves and others). When we overtipped the scales and became weighed down with McMansions we neither needed (with our 2.5 children) nor could really afford, when we began to manipulate the stock market, when we began to make war with drones and shrug off human life as “collateral damage” we justified it by saying we were the greatest nation the world had ever seen; exceptional and indispensible.

The typical moral argument against McMansions (see here) doesn’t usually delve into the idea of spiritual sin. Is the main sin that Americans built such homes (degrading the environment as well as relationships with neighbors and communities), that Americans were too proud of such homes (which are intended to impress and opponents say are too garish), or that Americans saw the homes, and by extension the country that made it possible, as something to be idolized?

Thinking beyond McMansions, what homes then are more moral? Tiny houses? Not-So-Big houses? New Urbanist homes and neighborhoods? Green homes?

Would you rather have a wind farm or McMansions built nearby?

This is a choice I assume many homeowners would not want to make: would you rather have a wind farm or McMansions built nearby? Here is what one Montana resident had to say in response to plans for eight wind turbines on a nearby hill:

One man’s trash is another man’s treasure. Windmills are not ugly, they are neat. Whoever saw a postcard of a windmill in Holland as a kid and didn’t want to go there? So what’s the deal? Windmills in Holland are picturesque, but a windmill in Anaconda is ugly? It’s got nothing to do with ugly. You’re brainwashed if you believe that.

I’ll tell you what’s ugly. What’s ugly is a McMansion on the skyline in Montana. That’s ugly! McMansions, with those “grand entrances.” They ought to be outlawed. Revoke the insurance policies on them I say.

What would you rather see on the skyline, a windmill or a McMansion? How would you like to look up and see some fool’s mansion everyday looking down on you? Just rubbing it in? Huh? I’d move. I wouldn’t put up with it for a week.

— Oldie

This is a clear denouncement of McMansions, particularly in the context of considering another kind of development that many homeowners would not want. Apparently, McMansions have entrances that are too large, they should not be built in the first place, the ones that are built shouldn’t be allowed to have insurance, and they are even worse when built on hills to lord it over everyone else. Perhaps McMansions should primarily be built in valleys where other people can look down on them?

Note: the windmills in Holland do look a little different than modern wind turbines…

Scarier than McMansions: half-completed McMansions

In the middle of a slideshow about the “World’s Eeriest Abandoned Places” is an image of a South Florida neighborhood of half-completed McMansions. The description of Lehigh Acres (picture 7 of 8):

There’s something bluntly creepy about the abandoned exurbs of Florida. Forsaken construction sites, like the ones in the middle-class development of Lehigh Acres in Florida’s southwest, are filled with half-built McMansions, unkempt yards overtaken by alligators and snakes, and derelict cul de sacs that lead to nothing. Florida’s population is diminishing for the first time ever, and nowhere is the exodus felt stronger than here.

Before Halloween, I wrote about the trend of horror films using McMansions as scary settings. Perhaps abandoned sites are more in the genre of post-apocalyptic films…

Overall, I’m not sure why abandoned buildings are viewed as being so creepy. I wonder if this fear has increased with the prosperity of the Western world in recent decades. With so much money out there, it strikes us as very odd that a building would just be left behind and unused. Is there something horribly wrong with the building? Why wouldn’t someone want to preserve and reuse it? But, I assume this has happened plenty throughout human history. Think about the ruins of empires; what happened with all the structures the Romans built when their empire slowly collapsed over the centuries? Or what exactly happened to those Mayan cities in the jungle? I remember as a kid learning about the “Lost Colony” of Roanoke but this certainly happened with other explorer settlements like the Vikings in Greenland. Until recent history, abandoned buildings and settlements were probably more common and “normal.”

Sunsets can beautify the suburbs and McMansions

I was amused to run into this Flickr/Instagram photograph of a beautiful sunset over a subdivision of suburban McMansions. The tag on the photo: “Suburbia has awesome sunsets too | #shareyoursunset #sky #McMansions.”

This short commentary can be tied to how suburbs are often portrayed. The suburbs are often caricatured as bland or ordered in a mass-produced way or messy places but rarely as beautiful. Even though the suburbs were originally intended to be a way to combine nature and residences (particularly compared to the dirty cities of the Industrial Revolution), this idea has been lost today. The newest subdivisions tend to be flat places where the existing trees and topography have been leveled for human residences. (However, it is interesting to look at older subdivisions, say those built in the two decades after World War II, and see their more mature trees. Are these neighborhoods now more beautiful simply due to the passage of time?)

This also goes beyond nature. Think of popular culture depictions of suburbs that tend to have a similar storyline: “this suburban family/street/community looks put together but once you dig below the surface, you find all sorts of flaws.” (This is not just limited to suburban stories.) Outside of home interiors (often the focus of magazines and television shows), where is there beauty in suburbs?

Yet, the sky is not completely obscured by suburban subdivisions so perhaps for just a few moments, the suburbs too can be a place where natural beauty is revealed.

Can you imagine James Bond living in a McMansion?

Here is an interesting thought: could James Bond live in a McMansion?

When I first heard that “American Beauty” director Sam Mendes had been tapped to make the newest James Bond film, I wondered how the choice might transform the series. Would we find Bond sitting in a McMansion wearing a cardigan and brooding over a failed marriage? Would his spy gadgetry be disguised as high-end kitchen appliances that symbolize the emptiness of American life? Would we discover in the end that the true enemy was, in fact, the inescapable horror of suburban ennui? Would he switch his drink order to white wine?

Fortunately the answer on all counts is a firm no. With “Skyfall,” the 23rd entry in the Bond franchise, Mr. Mendes has not altered Bond so much as found the character’s core and polished it up for a modern age. He has made a Bond film that is different from its predecessors, but almost entirely in ways that are improvements. It is the most beautiful Bond film. It is the darkest Bond film. It is the most psychologically revealing Bond film. And for these reasons, it may also be the best.

The easy answer is that James Bond is too suave to ever live in a mass-produced, garish McMansion. Plus, McMansions are a little too much new-American for Bond.

But, then I started thinking about the homes in which James Bond might live. I haven’t seen many of the movies but I have read some of the books and I don’t remember too many instances of James Bond even being at home. Bond is not the sort of character who is tied down to a sentimental, comfortable home. The concept of home is related to being tied down and having roots. While the quirky Sherlock Holmes is commonly found in his home and office, Bond doesn’t fit into a domestic scene. Rather, Bond is a world-traveler who can look cool in all situations. He doesn’t need a home much.

In the end, how much of Bond’s appeal is tied to being anti-domestic?

Don’t dress yourself in a McMansion wardrobe

I’ve seen the concept of a McMansion tied to several other consumer items like SUVs, fast food, and RVs (see my McMansion article for some other examples). But, I have never seen it applied to clothing:

Unlike most leading men who dress like they’re drawing up plans for a McMansion, starting with casual, often gaudy pieces and trying for respectability solely through the price tags and their all too transparent attempts at blustering nonchalance, Mr. Lewis always begins with the right foundation: tailored elements. Often the subsequent scarves upon scarves, organ grinder hats, and lurid color pairings can lead him into dangerous, Elton John lawn party, territory but when he keeps it simple and allows the vintage inspired DDL flair to remain in the details, great things happen. For example this sharp to lethal, flannel, pinstriped, DB, suit that he’s paired with a very subtle spotted tie and this optic herringbone top coat that gets turned out with woven fedora that looks like it’s gotten just the right amount of stomping.

Here is the argument: like the McMansion homeowner, the McMansion wardrobe owner emphasizes flash over substance, quick impressions over long-term gravity and style, big features and brands rather than quality and cohesion. In contrast, Daniel Day-Lewis knows how to dress in a way that matches his often lauded acting.

Things I want to know about this idea of McMansion wardrobes:

1. What clothing styles are more McMansion-like? It is about what is popular? Does it have to be tailored?

2. What brands are tied to these McMansion ideas? Are these upstart brands and designers?

3. Which leading men dress more like McMansions? I’ve heard about celebrity best/worst dressed lists but I’ve never seen a connection to McMansions. Are less “serious” actors more likely to be tied to McMansion wardrobes?

4. How does one best acquire non-McMansions tastes? Does this come with the proper training and childhood or is it a function of having enough money to spend?

Solar panels are not just only for McMansions

Solar panels are apparently not just for McMansions; they can even be used on Habitat for Humanity homes:

It’s solar Friday around these parts (job growth! innovation! sabotage!), with the news getting more and more awesome. Solar isn’t just for the rich, and it doesn’t only belong on skyscrapers and McMansions, but also on homes for families who qualify for Habitat for Humanity.

PG&E has donated about $1.7 million in the form of solar panels for 64 Habitat homes in the Bay Area. The solar paneled homes generate about 300 kilowatt hours a month and cause a yearly reduction in utility bills of about $500.

Overall, Habitat for Humanity is no environmental slouch these days, recently registering its 100th LEED certified home in Michigan.

I don’t know if this was the intention of the article but this seems to be highlighting the relatively high price of solar panels. The suggestion at the beginning is that one can only find solar panels on wealthy houses, like McMansions. (There might also be room here to debate whether McMansions could truly be green, even with plenty of solar panels.) Thus, we need to look at the example of Habitat for Humanity where they have found ways to be green even while providing cheaper new house for those who need it. If Habitat for Humanity can make this happen, can other builders?

I wouldn’t be surprised if solar panels become very common on new houses in the next few decades. Not only are they green, it could help homes become more self-sufficient, something I think plenty of homeowners would like in the wake of disasters like Hurricane Sandy. Yet, we have been hearing for years how solar panels are supposed to become cheaper and thus more accessible to more Americans but it hasn’t happened yet…