I’ve seen the concept of a McMansion tied to several other consumer items like SUVs, fast food, and RVs (see my McMansion article for some other examples). But, I have never seen it applied to clothing:
Unlike most leading men who dress like they’re drawing up plans for a McMansion, starting with casual, often gaudy pieces and trying for respectability solely through the price tags and their all too transparent attempts at blustering nonchalance, Mr. Lewis always begins with the right foundation: tailored elements. Often the subsequent scarves upon scarves, organ grinder hats, and lurid color pairings can lead him into dangerous, Elton John lawn party, territory but when he keeps it simple and allows the vintage inspired DDL flair to remain in the details, great things happen. For example this sharp to lethal, flannel, pinstriped, DB, suit that he’s paired with a very subtle spotted tie and this optic herringbone top coat that gets turned out with woven fedora that looks like it’s gotten just the right amount of stomping.
Here is the argument: like the McMansion homeowner, the McMansion wardrobe owner emphasizes flash over substance, quick impressions over long-term gravity and style, big features and brands rather than quality and cohesion. In contrast, Daniel Day-Lewis knows how to dress in a way that matches his often lauded acting.
Things I want to know about this idea of McMansion wardrobes:
1. What clothing styles are more McMansion-like? It is about what is popular? Does it have to be tailored?
2. What brands are tied to these McMansion ideas? Are these upstart brands and designers?
3. Which leading men dress more like McMansions? I’ve heard about celebrity best/worst dressed lists but I’ve never seen a connection to McMansions. Are less “serious” actors more likely to be tied to McMansion wardrobes?
4. How does one best acquire non-McMansions tastes? Does this come with the proper training and childhood or is it a function of having enough money to spend?