McMansion defender claims to be fighting against “green jihadists”

McMansion is a term that can be used pejoratively. And in response to a proposed “mandatory energy star ratings” for Australian houses, McMansion defenders can use their own pejorative terms like “green jihadists”:

It seems rarely a month passes without some new assault on the lifestyle and housing choice preferred by the overwhelming majority of Australians – the detached suburban home.

Denigrated by a careless media as ‘McMansions’ or attacked as some archaic form of reckless housing choice which is ‘no longer appropriate’ (according to some planning or environmental fatwa), the detached home is under a constant assault of falsely laid allegation and intellectual derision…

But you get the strong impression, reading the constant digest of anti-suburban living which parades through mainstream media, that mainstream Australians are a reckless bunch of self-interested misfits whose behaviour and choices need to be controlled by people wiser than them.

And there’s one of the great ironies in all this: those who advocate denying housing choice and enforcing apartments over detached homes, public transport over private, inner city density over suburban expansion, invariably seem to do the opposite of what they preach. Next time you come across one of these green jihadists waging war on the suburban home (and the people who live in them), ask them if they live in a house or a unit, how many children they have, ask how many cars they own, and ask what their power bill is like.

Perhaps those using these terms might consider it fair after the way “McMansion” has been used over the years. Or perhaps some feel that this imposition on their preferred homes is simply crossing such a line that it should be equated with one of the most negative images one can throw around.

While I’ve written before on the meaning of the word McMansion, this might indicate another possible area of research: what sort of discourse McMansion defenders use. I would guess that a common argument, expressed in this piece, is that people are simply buying homes that they want and they shouldn’t be restricted from pursuing their tastes. Additionally, just like this piece, defenders will point at the hypocrisy of the other side.

Toll Brothers, former McMansion builder, near completion of luxury condos in NYC

During the housing boom of the 1990s and 2000s, Toll Brothers was well-known for its large homes that they often called “estate homes” and critics called “McMansions.” But now Toll Brothers is branching out into new kinds of construction, including luxury condos in New York City:

The kinder, gentler Toll Brothers are debuting new luxury condos at 205 Water Street in Dumbo next month, and to support that image, the 67-unit “modern loft” building just got a huge PR boost from a Wall Street Journal preview calling it “unerringly contextual, but also elegant, and even at some points, whimsical.” Unlike Toll Brothers’ previous, shinier attempts in Brooklyn, the seven-story scale of 205 Water fits right in with its landmarked historic district (zoning allows up to 12 stories) and the rusty steel and concrete facade by architects GreenbergFarrow takes cues from the nabe’s industrial past. Adhering to the LPC’s requirements meant constructing 205 Water out of reinforced architectural concrete, a “temperamental material rarely used anymore as the primary material in new buildings” that projects a “world-weary sort of workingman’s facade” to the street. Upper stories are clad in cor-ten steel, a lighter material also seen on the Ford Foundation headquarters in Manhattan.

I wonder if the people at Curbed are disappointed since it sounds like Toll Brothers is building fewer homes they would view as McMansions and instead built contextualized structures that fit in more urban neighborhoods that maybe could even be considered green. Could Toll Brothers turn their image around?

How can great art be located in a McMansion?

McMansions are often thought to be pretentious and low-brow. Therefore, it might be difficult to imagine that a renowned artist could live inside such a home:

The home of 81-year-old artist Dick Seeger doesn’t have a lot of curb appeal.

Located in a quiet, upscale neighborhood of North Scottsdale, it certainly doesn’t look like it’s the location of anything particularly remarkable. Half-hidden by scraggly creosote bushes, its unpaved circular driveway is littered with fallout from trees that surround the dun-colored house. It’s the least-groomed place in a neighborhood of typical North Scottsdale adoboid compounds dear to the hearts of Midwestern newcomers enthused about the Southwest. Its lack of distinction is exactly what compelled the octagenarian artist to purchase it…

Welcome to The Magical Mystery Spiritual Experience. That’s what Dick Seeger has dubbed the constantly transmuting, living-art environment he’s created, and continually reconfigures, in basically every square inch of what looks to be your average upper-middle-class home, on land that once sheltered horses and stables…

“It was amazing,” says Hampton. “He lived alone in a great big Scottsdale — I hate to say it — McMansion, which just made the contents of the place, including its artist-in-residence, that much more unlikely. The whole place was a constantly changing display of his collections and his own art that became a surreal art experience.”

What a great juxtaposition by the art expert (Hampton) who seems to suggest that a McMansion could never contain worthwhile art. I wonder why Seeger chose such a home if it would be reviled by others and whether anyone ever criticized the home in front of Seeger.

Perhaps the McMansion is simply part of the exhibit as ironic commentary about American culture: even within the heart of consumerism and materialism (represented by the McMansion), critical insights and aesthetic beauty can emerge (the art within the house).

(As a bonus: you can read a little about the artist’s community that developed in Scottsdale in the mid twentieth century.)

Not just single-family homes: McMansions can be townhouses

McMansions typically refer to single-family homes. I had not seen this before but here is a reference to “McMansion townhouses” in a letter to the editor:

The proposal also appears to be extremely bad financially for the county. EYA proposes to build 30 McMansion townhouses on River Road at the Kenwood doorstep. Each household will have two to three automobiles, not counting transient maids, maintenance, deliveries and other service vehicles, adding to present traffic. Presently, this dangerously narrow bottleneck pours excessive traffic onto River Road at the Kenwood doorway. Furthermore, the proposal to allow an outlet onto Little Falls Parkway is bad precedent and the proposed inadequate land swap and will do nothing to solve the traffic impact. It will diminish the amount of “real” park land. Little Falls Parkway is already overly and dangerously congested — it is an extremely narrow road at the proposed outlet.

An earlier piece on the proposed development says the townhomes would be built on a former industrial site. More details from a report suggests there will be “25 market-rate townhomes and four Moderately Priced Dwelling Units.”

Even though I found several documents regarding this proposal, I don’t know exactly what the townhomes will look like. If I had to guess at what a McMansion townhouse might look like, here are some ideas:

1. The structure incorporating several townhouses would look cartoonish with large rooflines, bloated details (two-story pillars, three-car garages that stick out, etc.), and a disregard for nearby architecture.

2. The homes would take up a large percentage of the lots, prominently backing up to other developments who won’t be able to avoid the new construction.

3. These will be large homes, perhaps greater than 3,000 square feet.

But perhaps the usage of McMansion in this case is a little different. It could refer to:

1. The homes are newer construction. By virtue of being new, the townhomes get this moniker.

2. Larger processes of sprawl. Residents who already live in the area want to defend what they bought into, preserve open space (even if it is fairly ugly industrial land), and limit the density of development.

3. The term is simply meant to paint the townhomes in a negative light, regardless of their actual design.

I will have to keep my eyes open to see if others refer to McMansion townhouses.

As a side note, this letter contains a classic NIMBY argument: the new development will add too much traffic to the area and the development will not bring in the money needed to offset the services that will be required.

McMansions in the cemetery

This may seem like a strange application of the word “McMansion” but this I have seen several other articles that apply the term to cemeteries. With just the right amount of money, one can purchase a plot in one of New York City’s “most prestigious cemeteries”:

Woodlawn, the final home of honorary New Yorkers such as the publisher Joseph Pulitzer, the composer Irving Berlin and the musician Duke Ellington, calls itself the “resting place of a host of history’s greats”…

Labelled the “McMansions of the dead” by Susan Olsen, the cemetery historian, these tombs come complete with features, such as ornate carvings and mosaics, that are detailed in glossy brochures.

“We’re a little pricier than most places,” said Ms Olsen. “It’s not only because of the quality of our mausoleums but also the service we provide.

“Our lawns are mowed every 10 days, we have full-time security and we transport visitors to the graveside. It’s sort of like staying in the fancier hotels. We’re certainly the Ritz of cemeteries.”

I like the emphasis on service: that money should buy you more than just a piece of real estate.

The allusion to McMansions apparently refers to the wealth and opulence of such homes. But this isn’t fit just for anyone with money: in addition, Olsen also suggests this trend was started by people with “new money” who wanted to establish themselves. If you can practice conspicuous consumption in life, why not also in death?

I suspect wealthy families might not like having their plots and mausoleums labeled “McMansions.” Could this hurt the cemetery?

More “comfort architecture” on Long Island

Many homes are built in current styles, even if that style is a return to traditional architecture:

On an island where the traditional is king, most residences can easily be dated — Capes to the postwar Levittown era; ranches, split levels and then high ranches in the ’50s and ’60s, cedar-sided contemporaries in the ’80s, and during the McMansion boom in the late ’90s, “colonials on steroids.”

Over the last decade, many architects and builders have veered toward a more ageless, classic approach.

Some of the materials used to achieve that nostalgic charm, however, are increasingly 21st century, more energy efficient and durable. The exterior trim on the stone manor is a resin-based material called AZEK that looks like wood but is rot-proof. Ira Tane, the president of Benchmark Home Builders in Huntington Station, recently completed a gabled Victorian in South Huntington with fake cedar siding, a cultured stone facade on the front porch, authentic-looking but modern windows with “simulated” divided light panes, AZEK-type trim, fiberglass porch columns; composite porch rails and decking, “all of which contribute to a look that will stand the test of time.”

 Homeowners stick to traditional styling because “there is a real comfort zone in what is very familiar,” Mr. Tane said. “It conjures up a warm, fuzzy feeling. For eating, we have comfort food. For homes, we have comfort architecture.”

Two things stick out to me:

1. Even though these homes are built in a traditional style, they can be easily dated just as much as other homes like 1950s ranches or 1990s McMansions. If you look, for example, at the picture of the home at the top of the story, I think most people could tell it is recent construction. While the homes may have certain traditional style, I don’t think they are going to be confused with older homes.

2. The goal here is invoke tradition withiout really being traditional. As the story notes later, people don’t really want the “100-year-old house with 100-year-old problems.” So they simulate the sense of permanance and tradition instead AND they get all of the modern amenities including big closets and energy efficiency.

I would be interested to hear builders and others explain how these homes are really that much different from McMansions. Perhaps the main difference is that they are not as mass-produced on smaller suburban lots, though it sounds like a decent number of these traditional homes have been built. They are still large homes for wealthy people though they may be more energy efficient. Maybe these new traditional homes are just mansions which are at least not as common as McMansions. Would the same people who complain about McMansions also complain about these homes?

McMansions don’t represent progressive home design

Here is a suggestion that McMansions are not in the best tradition of modern American architecture:

McMansions

In the past American design was modern and the emerging architectural vernacular reflected that, from the Farnsworth to LA’s Case Study houses (such as the one pictured above) or to Eichler’s industrialisation of modernism, for the masses.

But now this has been replaced by a new version of the old, from McMansions to Pottery barn, Victorian design represents regression in the form of aspiration to a pre-industrial age, America’s current design prudery is a form of technological regression that is so pervasive, we should be very thankful for the brilliant exceptions such as Apple.

In this critique, the McMansion is simply recycled architecture, an example of our “design prudery.” I will grant that McMansions may borrow from older designs and may even do a poor job of combining multiple styles.

But, I think there could be a larger argument made here: Americans have been fairly resistant to modernist home designs. The functional and simple ranch may be the most modern home most Americans would consider. (Was there a historical point where home design really took a great leap forward or where it took a great leap back?) Thinking in Bourieu’s terms, are Americans more concerned with the functionality of homes rather than their aesthetic value?

This quick description of McMansions also leaves out another element: home design is also about status for homebuyers and residents. Older or established styles can confer a sense of permanency, history, and grandeur. Do Americans not like more modern home designs because it paints them in a negative light by suggesting they are elitist or too individualistic?

“Hedonistic sustainability”

Perhaps going green doesn’t require having to give up much if one subscribes to “hedonistic sustainability:”

Award-winning architect Bjarke Ingels of BIG seems to think so. He believes the way towards sustainability is not by inconveniencing people, but rather by re-engineering the structures of society to make them less wasteful.

From the Guardian:

I work with the idea of hedonistic sustainability, which is sustainability that improves the quality of life and human enjoyment. The fact that Copenhagen is so clean you can actually jump in the harbour [water] in the city centre is almost a miracle. The city is sustainable but doesn’t become synonymous with making lots of sacrifices.

–Bjarke Ingels

Ingels’ latest project is a giant waste-to-energy plant that doubles as a ski slope. The incinerator will be Copenhagen’s tallest building and will send a giant smoke ring into the sky every time a ton of CO2 is released, in order to remind the city’s residents of greenhouse gas emissions…

I agree that revamping infrastructure, city planning and government projects do more than market-based solutions like buying organic cola or putting solar panels on your McMansion. But the idea that we can carry on consuming and enjoying in the rich world without consequence – believing that scientists, engineers and architects will solve the Earth’s problems for us – seems a bit optimistic and kind of reminiscent of what got us in into our current eco-mess in the first place.

I’ve asked this question before: could McMansions be made “acceptable” if they were green? Making a trash incinerator into a ski slope sounds pretty good.

I’ll be curious to see if this term catches on and who wants to use it.

Data suggests we have not reached a new McMansion era

Curbed National summarizes a Wall Street Journal story in a post titled about McMansions Return:

During the economic downturn, McMansion-style housing projects largely fell by the wayside, with average house size shrinking steadily over the past four years. Well, according to new data compiled by the National Association of Home Builders, the Mickey-Ds approach to home building is making a comeback this year. Please, no.

If you were just reading this quick summary, you might think McMansions are “making a comeback.” But the data cited in the Wall Street Journal story doesn’t quite say this:

But the Home Design Trend Survey, released today by the American Institute of Architects, shows a slight change from previous years on home size and buyer sentiment.

The survey, which has been conducted quarterly since 2005, asks a panel of 500 architectural firms that focus on residential properties what customers are asking for in new developments. The percentage reporting that customers wanted smaller houses has seemingly started to drop.

This year, about 52% of firms surveyed reported a decrease in the square footage of the houses they’re designing this year, down from 57% last year. Today’s numbers also show fewer firms reporting decreases in lot size (down to 22 percent from 32 percent) and lot volume (down to 18 percent from 21 percent).

“Overall, home-and-lot sizes showing signs of increasing slightly indicates that the housing market is stabilizing after being in a downward spiral since 2007,” says Kermit Baker, AIA’s chief economist.

So it’s not that homes are getting larger; rather, the decrease in size over the last few years is slowing. The downward trend line is plateauing. This does not necessarily mean that it will go up soon – as Baker suggests, perhaps housing is just “stabilizing.” Both headlines, the Wall Street Journal post is titled “Are McMansions Coming Back in Style,” seem pretty sensationalistic by suggesting McMansions are once again going to be the norm when the data really doesn’t say this.

Also: the WSJ story throws in a paragraph about an uptick in outdoor kitchens. While the rest of the story suggests McMansions are all about size and square footage, this add-in suggests McMansions also are luxurious homes. I would be curious to know how often outside kitchens are used by homeowners that have them.

Just how costly is a green, customized home?

You can find plenty of opinions about the long-term costliness of the typical suburban McMansion (waste of resources, dependence on automobiles, etc.) but I’ve often wondered whether the alternatives, a smaller customized home or a greener home, are really cheaper. And if American home buyers seem pretty motivated about cost, how would this affect whether these would purchase these alternatives? Here is an anecdote about building a green, customized home that suggests they can be costly:

As readers of Green House know, we started our journey to a right-sized, energy-efficient home in Falls Church, VA., nearly three years ago after selling a McMansion a few miles away. We never expected it would take so long or cost so much…

We’re acclimating. A modern home in a traditional neighborhood brings lots of stares, especially when you haven’t had a chance to order shades for the 16-foot wide, 10-foot tall sliding glass doors to your living room. Cars slow down as they go by, and walkers sometimes wave. We wave back, even if we have no idea who they are…

We’re preparing paperwork to have the house certified by the U.S. Green Building Council and the National Association of Home Builders. We’re shooting for the top rating, but having gone through the exhausting process of building a custom home, we’re all too aware of Murphy’s Law.

I wish the story was more clear about the cost of the building the home plus the utilities. Just because the home is smaller and more energy-efficient does not necessarily mean that it will be cheaper up-front. Is this like purchasing a hybrid car where you have to operate the car for a certain number of years before you realize the gas savings because of the premium for the car?

It looks like a nice house from the pictures posted with the story. But why exactly did they design a “modern home in a traditional neighborhood”? What happened to trying to fit into an existing architectural milieu?